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With a robust background in operational leadership and strategic marketing, my work has been a testament to my dedication to excellence in customer service and innovative business growth. By harnessing my expertise in marketing solutions and CRM, I have steered teams towards creating memorable and engaging customer interactions, bolstering brand loyalty and driving revenue. Throughout my career I have honed my skills in both marketing and sales, which have translated seamlessly and brought value to each role I've had. My focus has always been on delivering strategic value and cultivating lasting client relationships, ensuring that every marketing initiative is revenue-driven and customer-centric.I am a proud Wildcat from the University of Arizona, where I earned my BA in Business Marketing! Go Wildcats! :)
Royal Street Food Co.
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Co-Owner And CooRoyal Street Food Co.Scottsdale, Az, Us
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Co-Owner/CooRoyal Street Food Co. Jul 2019 - PresentScottsdale, Arizona, United States
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Marketing DirectorBottle & Bottega Headquarters Jun 2018 - Aug 2019Bottle & Bottega creates interactive and customized wine and art parties for corporate, private and public guests. We offer a unique and creative entertainment concept and are now offering franchise opportunities across the country. -
Vice President, Client Services & StrategyMobivity Jul 2016 - Jul 2017Phoenix, Arizona AreaMobivity helps restaurant and retail brands grow their business by increasing customer frequency, engagement and spend. Mobivity's SmartSuite of products unlocks valuable customer, employee, and POS data to create a closed-loop marketing solution that provides SmartDATA-driven insights, attributions, and validation, at scale, to continually adapt and provide more personalized, relevant, localized, and targeted customer communications.Some of my responsibilies include,• Lead Client… Show more Mobivity helps restaurant and retail brands grow their business by increasing customer frequency, engagement and spend. Mobivity's SmartSuite of products unlocks valuable customer, employee, and POS data to create a closed-loop marketing solution that provides SmartDATA-driven insights, attributions, and validation, at scale, to continually adapt and provide more personalized, relevant, localized, and targeted customer communications.Some of my responsibilies include,• Lead Client Services team to develop strategic marketing programs using Mobivity products for all clients, including Baskin Robbins, Dairy Queen, Sonic, Jamba Juice, Chick-Fil-A, and Supercuts• Nurture and grow key relationships with clients at the executive level to increase company revenue • Develop client services model based on data analytics and insights to shape client, product and company objectives • Strategically guide development of client KPIs to drive business results, ensure performance, and optimize based on analytics Show less -
Director, Client Services & Creative StrategyMgage, A Vivial Company Jan 2015 - Feb 2016Greater Los Angeles Area -
Director, Client Services & Creative StrategyOutspoken™ (Acquired By Mgage) Feb 2014 - Dec 2014Greater Los Angeles AreaOutspoken is a portfolio company of Silver Lake Sumeru. Outspoken is an industry leader in mobile messaging and mobile marketing, which resulted from the acquisition of Mogreet, and its combination with portfolio company, m-Qube, which launched the first SMS short code in the US market. Today, our messaging platform powers the delivery of billions of text, picture and video messages annually and is responsible for delivering 20% of SMS and 80% of MMS messages respectively sent by enterprises in… Show more Outspoken is a portfolio company of Silver Lake Sumeru. Outspoken is an industry leader in mobile messaging and mobile marketing, which resulted from the acquisition of Mogreet, and its combination with portfolio company, m-Qube, which launched the first SMS short code in the US market. Today, our messaging platform powers the delivery of billions of text, picture and video messages annually and is responsible for delivering 20% of SMS and 80% of MMS messages respectively sent by enterprises in the United States. Outspoken was formed to revolutionize how businesses communicate and engage with their customers on their mobile device. Show less -
Director, Client & Creative ServicesMogreet (Acquired By Outspoken - Formally Known As Mobile Messenger) Jan 2011 - Feb 2014Designed, implemented, and executed hundreds of successful rich-media mobile marketing strategies/campaigns for a variety of Fortune 500 companies - specializing in Entertainment, Brand/CPG, and Retail. Mogreet helps brands deliver videos, images and text messages to their customers' mobile devices to drive sales, increased consumer engagement and build long-term loyalty. Leveraging our proprietary cloud-based technology infrastructure, our SMS and MMS messaging platform enables any… Show more Designed, implemented, and executed hundreds of successful rich-media mobile marketing strategies/campaigns for a variety of Fortune 500 companies - specializing in Entertainment, Brand/CPG, and Retail. Mogreet helps brands deliver videos, images and text messages to their customers' mobile devices to drive sales, increased consumer engagement and build long-term loyalty. Leveraging our proprietary cloud-based technology infrastructure, our SMS and MMS messaging platform enables any type of content, message, advertisement or coupon to be delivered to every mobile consumer regardless of carrier, handset or region. From single marketing campaigns (i.e. sweepstakes, polls, trivia, etc.) to mobile alerts to mobile CRM, Mogreet's platform enables businesses of all sizes to communicate with their customers on mobile devices. Mogreet is backed by leading venture capital firms, including Ascend Ventures, Black Diamond Ventures, Bryant Park Ventures, DFJ Frontier, Draper Associates and Spyglass Ventures. Show less
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Manager, Account Management & Creative ServicesMogreet Jun 2009 - Jan 2011Greater Los Angeles Area
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Marketing CoordinatorMogreet Jun 2007 - Jun 2009
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MarketingNational Lampoon May 2006 - Mar 2007
Tracy Caldwell Skills
Tracy Caldwell Education Details
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University Of Arizona, Eller College Of ManagementMarketing -
Marketing
Frequently Asked Questions about Tracy Caldwell
What company does Tracy Caldwell work for?
Tracy Caldwell works for Royal Street Food Co.
What is Tracy Caldwell's role at the current company?
Tracy Caldwell's current role is Co-Owner and COO.
What is Tracy Caldwell's email address?
Tracy Caldwell's email address is tr****@****ega.com
What is Tracy Caldwell's direct phone number?
Tracy Caldwell's direct phone number is +140494*****
What schools did Tracy Caldwell attend?
Tracy Caldwell attended University Of Arizona, Eller College Of Management, University Of Arizona.
What are some of Tracy Caldwell's interests?
Tracy Caldwell has interest in Science And Technology, Education.
What skills is Tracy Caldwell known for?
Tracy Caldwell has skills like Mobile Marketing, Mobile Devices, Marketing Strategy, Advertising, Mobile Advertising, Social Media Marketing, Marketing, Strategic Partnerships, Digital Strategy, Crm, Account Management, Digital Media.
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