Tracy Lamb Email & Phone Number

I have over 20 years of advertising experience with the first half focused on branding and the second half focused more on direct response. I have had the pleasure of being a part of the evolution of marketing and have actively participated in all marketing channels becoming more directly attributable. I am looking forward to the next chapter of learning!I am currently working at Martin Retail Group planning for the Chevy LMAs in the Southeast and West regions. I am excited to be working with dealer groups and local media again...coming full circle in my career.At R2C I worked with clients that understand the need for both brand awareness and efficient response and that all channels must be attributable in some way. Key accounts include TheRealReal, Dia&Co, Omaha Steaks, SmileDirectClub, CuriosityStream and Public Storage. With our analytics tools we measured both the immediate response of different media tactics as well as their latent impact. This allowed us to create more long term growth and scalability.Additional client experience: NerdWallet, magicJack, Stamps.com, HelloFresh, Capital Brands/Nutribullet, Biotab, ClearChoice Dental Implant, Budget Blinds, Lexus National / LDA, Air New Zealand, City of El Segundo, Japan Airlines, Sutter Home Wines, Beverly Center, Auto Club of SoCal, Ditech, TrueCredit, Corinthian Colleges, Neutrogena SkiniD

Listed skills include Direct Response, Digital Media, Advertising, Radio, and 46 others.