Tracy O'Shaughnessy Email & Phone Number

I help firms in and around the commercial building trades, look and sound credible online and off so they can get noticed and hired. A byproduct of this work is that your sales team gets supported with up-to-date sales tools that don't suck.The core values of Branding & Beyond: ▶ Strategy First▶ Lead with Empathy▶ Align What Matters▶ High-Level of Give-a-Damn▶ Infuse Everything with Clarity▶ Play well with others and make their lives easierWith over 25 years in branding strategy, I help my clients break through the noise and stand out in a cluttered marketplace even when it's crowded and they feel like a commodity. I haven't run into a client yet that didn't have goodies we could use to differentiate them from the competition to get them noticed. 💥 Let's talk - https://brandingbeyond.com/chat💥 https://brandingbeyond.com/

Your Brand Uniqueness ▶▶▶Find it. Define it. Design it. Realigning your brand starts with clarifying who your firm is today, whom you were built to serve, and defining a visual and verbal personality that differentiates and positions your brand in the marketplace.▶ Business DNA - what it is and who it's for- History, goals, values- Product & service DNA- Client & prospect DNA- Markets & competitors- Brand strategy▶ Core Messaging - what it says and sounds like- Differentiation- Positioning- Voice & Tone- Value Propositions- Messaging Matrix▶ Visual Identity - what it looks like- Updated look & feel- Refreshed logo - Refreshed color palette- Updated stationery- Identity guideEnd result: A Verbal & Visual Brand Personality that will be applied to, and ride along with all marketing and advertising campaigns. Stop blending in. Go from one of many to one in a million. ▶ Let's talk https://branding-beyond.com/talkhttps://brandingbeyond.com/brand-foundation-program/

We build websites and brands that get you noticed and hired. If you have repeat and referral business but are struggling to attract new customers because from the outside you don't look like the amazing firm you are. Then you need to look deeper into your business and find the brand hidden within. You don't need a prettier website, you need one that embodies your brand and your firm's personality. To stand out in a crowded industry, you need to differentiate your brand from what everyone else is doing in a way that is meaningful to your audience. We can help you dig into what you do, why you do it and why you do it better than anyone else. AND then wrap that in words and visuals so your ideal market gets you are the obvious choice. And no, having 25 years’ experience in the business DOES NOT make you stand out. Unfortunately, there are hundreds, if not thousands of businesses trying to cash in on having years of experience doing exactly what you do.You need to look deeper.We can help with that.

Branding Beyond the Website. We created this program for clients that need help being consistent and moving their business forward. They have a tendency to "set it and forget it" which causes things to get outdated and go stale. With the Branding Beyond the Website program, we get into a monthly rhythm▶ Start with our strategic planning process to identify what you need and what will move your business forward.▶ Together we will set a monthly budget and prioritize goals.▶ We will then get into a rhythm of monthly meetings and done-for-you services and/or consulting sessions▶ This ongoing program will get all of your marketing assets and sales collateral in line with your brand and get it looking as good as your new website. - Setup/Cleanup social and business profiles- Content marketing and blog development- Email marketing and/or social posting to leverage blog content- Presentation deck design- Proposal templates- Datasheets, case studies, and whitepapers- Tradeshow booth and banner designs- Bonus - we are really great strategy sparing partners to bounce around new ideas.We have flexible 3, 6, 12-month plans depending on budget and what you need to work on.https://brandingbeyond.com/marketing-program/

As the founder of Designgrrl Studio, Inc. I worked with a plethora of high-tech firms, startups to established. Then switched primarily to working with executives in commercial building trades and the B2C home service industry. In 2015, Designgrrl Studio, Inc. rebranded as Branding & Beyond - still providing the same kick-ass, no-nonsense, problem-solving service to our legacy clients.

Journee was a dot-com era funded software startup. During my time at Journee, I created and managed the company's brand assets in print and web. I loved working at Journee, the team they assembled was fantastic. It truly was a privilege to be part of the Journee team. Unfortunately, the tech bust came and hurt a lot of wonderful companies. The silver lining is that the bust forced me to evaluate my life and I took the leap to start my own business.

I was part of a 3 person marketing team. As the information design specialist, I created and managed all of the brand assets for Alex Sheshunoff. A lot of the content was very complex and needed to be visually simplified to be easily digested by client base

Sugar Land, Tx, Us

Bill Young Productions creates and manages radio, TV and print advertisements for the "big tour" entertainment industry. I designed, won and managed print campaigns for bands like The Who, Oz Fest, Motley Crue, Blues Traveler, Erasure, Genesis, Moody Blues, Rush, Sticks, ZZ Top, The Lord of the Dance, The Horde Tour and many more. I was hired by BYP as a consultant to revitalize the print advertising dept. to help land more clients. But what they really needed was systems, structure AND a good designer. BYP was solid in the radio and TV arena but weak in winning print ad campaigns for large tours. When I arrived the print department was chaos. Nobody knew which version of the ads had been delivered and which had not. Venue promoters were allowed to send orders in as late as 7pm with the expectation they would be fed-exed that night and in their hands by the next day. This is the main reason why they couldn't keep staff. I reset expectations and created structure, systems and consistency. Along with the radio and TV designers, I helped win new big tour contracts. No longer did they have a weak link. We delivered radio, TV and print advertising to all the venues across the globe and manage these accounts when there were ad content changes during the life of the tour.When my contract was complete, there were clear procedures and systems in place to land new clients and manage any world-wide tour with ease. All without working 18 hour days.

Austin, Texas, Us

As marketing director, I managed 3 employees and created the co-ops first website in 1995. I taught myself html and hand-coded the site which was listed in Texas Monthly's 1996 top 100 websites. I created and maintained a consistent brand across the 2 retail stores, radio and print campaigns. I kept UT students informed on the vast offerings of the co-op and expanded the technical book department awareness with our wildly successful "Hacker Parties".

Half of the month we worked on the Data General User Group Magazine, FOCUS and the other half was spent on agency work for DELL, AMD, and other technology companies. I helped transition the magazine from 100% traditional paste-up (ordering gally type, halftones, combining it all with clean and clear paste-up) to being designed 100% on a Mac Plus with Illustrator 88, Beta Photoshop and PageMaker 1.0. mmmm good times. Such great experience.

Independent Badass, Design & Business Strategy

Commercial And Advertising Art