Tracy O'Shaughnessy Email and Phone Number
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I help firms in and around the commercial building industry (AEC) go from outdated to outstanding. Ditch the website full of meaningless B.S., stop struggling, blend in, and waste money on half-assed solutions that fall flat. 🔥 Because confused prospects don’t buy. ✉️ tracy@brandingbeyond.com 👋🏻 Bring clarity and consistency to everything your prospects see so you can get invited to the table and land the projects you want. Firms that do damned good work should not be embarrassed or undermined by their website or marketing materials❗️Avoid becoming an accidental commodity by removing trip hazards in your sales cycle!🔥 I help clients rethink, rebrand, and revitalize their company, website, and marketing. Sometimes they need The Cleanup, and sometimes they need The Overhaul. Either way, we get clear on their business DNA, market position, differentiation strategy, and messaging for their ideal market. Once dialed in, we apply that to the website, sales tools, and marketing. Making everything focused on the ideal client and what they give a damn about.The goal is to make sales easier and marketing efforts more effective by bringing clarity and consistency to everything your client sees so you can land the projects you want. Support your sales team with the tools they need and marketing that doesn’t suck💥. The credibility they work so hard to build is drained instantly by the outdated website, no positioning or differentiation, inconsistent messaging, and disjointed visuals.💥 I’m tired of seeing fantastic firms struggle and be seen as a commodity with a website full of meaningless blah blah bullsh*t and jumping from marketing tactic to tactic, hoping something will work.💥 ❗️REMEMBER, confused prospects will not buy❗️💥 We are here to help you realign, reconnect, and revitalize your business & marketing.💥 We will help you look confident and credible online and off.💥 We solve real business problems, not just make pretty websites.💥 We are here to help you stand out to your prospects in a meaningful way to THEM. 💥 You don’t need to know where to start; we’ve got that covered.💥 Let’s start by evaluating what’s going on and make a plan.▶▶▶Set up a quick call with Tracy: https://brandingbeyond.com/chat💥 You are a good fit for us if:💥 - You've been around a while and do amazing work- Your stuff is outdated and your sales team is miffed about it- Your online presence is blah blah BS, and/or you look like the firm you were 10 yrs ago- It is time to revitalize your brand, and you need some help▶Optimized: 12/05/2023- 10:38AM
Branding & Beyond
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B2B Brand Strategist For Commercial Building TradesBranding & Beyond Jan 2015 - PresentI help firms in and around the commercial building trades, look and sound credible online and off so they can get noticed and hired. A byproduct of this work is that your sales team gets supported with up-to-date sales tools that don't suck.The core values of Branding & Beyond: â–¶ Strategy Firstâ–¶ Lead with Empathyâ–¶ Align What Mattersâ–¶ High-Level of Give-a-Damnâ–¶ Infuse Everything with Clarityâ–¶ Play well with others and make their lives easierWith over 25 years in branding strategy, I help my clients break through the noise and stand out in a cluttered marketplace even when it's crowded and they feel like a commodity. I haven't run into a client yet that didn't have goodies we could use to differentiate them from the competition to get them noticed. đź’Ą Let's talk - https://brandingbeyond.com/chatđź’Ą https://brandingbeyond.com/
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Define Your Company'S Visual & Verbal PersonalityBranding & Beyond Jan 2016 - PresentYour Brand Uniqueness ▶▶▶Find it. Define it. Design it. Realigning your brand starts with clarifying who your firm is today, whom you were built to serve, and defining a visual and verbal personality that differentiates and positions your brand in the marketplace.▶ Business DNA - what it is and who it's for- History, goals, values- Product & service DNA- Client & prospect DNA- Markets & competitors- Brand strategy▶ Core Messaging - what it says and sounds like- Differentiation- Positioning- Voice & Tone- Value Propositions- Messaging Matrix▶ Visual Identity - what it looks like- Updated look & feel- Refreshed logo - Refreshed color palette- Updated stationery- Identity guideEnd result: A Verbal & Visual Brand Personality that will be applied to, and ride along with all marketing and advertising campaigns. Stop blending in. Go from one of many to one in a million. ▶ Let's talk https://branding-beyond.com/talkhttps://brandingbeyond.com/brand-foundation-program/
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Redesign & Rebuild Your WebsiteBranding & Beyond Jan 2016 - PresentWe build websites and brands that get you noticed and hired. If you have repeat and referral business but are struggling to attract new customers because from the outside you don't look like the amazing firm you are. Then you need to look deeper into your business and find the brand hidden within. You don't need a prettier website, you need one that embodies your brand and your firm's personality. To stand out in a crowded industry, you need to differentiate your brand from what everyone else is doing in a way that is meaningful to your audience. We can help you dig into what you do, why you do it and why you do it better than anyone else. AND then wrap that in words and visuals so your ideal market gets you are the obvious choice. And no, having 25 years’ experience in the business DOES NOT make you stand out. Unfortunately, there are hundreds, if not thousands of businesses trying to cash in on having years of experience doing exactly what you do.You need to look deeper.We can help with that.
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Create An Awareness Strategy And ImplementBranding & Beyond Jan 2016 - PresentBranding Beyond the Website. We created this program for clients that need help being consistent and moving their business forward. They have a tendency to "set it and forget it" which causes things to get outdated and go stale. With the Branding Beyond the Website program, we get into a monthly rhythmâ–¶ Start with our strategic planning process to identify what you need and what will move your business forward.â–¶ Together we will set a monthly budget and prioritize goals.â–¶ We will then get into a rhythm of monthly meetings and done-for-you services and/or consulting sessionsâ–¶ This ongoing program will get all of your marketing assets and sales collateral in line with your brand and get it looking as good as your new website. - Setup/Cleanup social and business profiles- Content marketing and blog development- Email marketing and/or social posting to leverage blog content- Presentation deck design- Proposal templates- Datasheets, case studies, and whitepapers- Tradeshow booth and banner designs- Bonus - we are really great strategy sparing partners to bounce around new ideas.We have flexible 3, 6, 12-month plans depending on budget and what you need to work on.https://brandingbeyond.com/marketing-program/
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Owner & Creative DirectorDesigngrrl Studio, Inc. Feb 1999 - Jan 2015As the founder of Designgrrl Studio, Inc. I worked with a plethora of high-tech firms, startups to established. Then switched primarily to working with executives in commercial building trades and the B2C home service industry. In 2015, Designgrrl Studio, Inc. rebranded as Branding & Beyond - still providing the same kick-ass, no-nonsense, problem-solving service to our legacy clients. -
Web Design / Front End DevelopmentJournée Software Corp. Apr 2000 - Dec 2003Journee was a dot-com era funded software startup. During my time at Journee, I created and managed the company's brand assets in print and web. I loved working at Journee, the team they assembled was fantastic. It truly was a privilege to be part of the Journee team. Unfortunately, the tech bust came and hurt a lot of wonderful companies. The silver lining is that the bust forced me to evaluate my life and I took the leap to start my own business. -
Information Design SpecialistAlex Sheshunoff & Partners Nov 1997 - Apr 2000I was part of a 3 person marketing team. As the information design specialist, I created and managed all of the brand assets for Alex Sheshunoff. A lot of the content was very complex and needed to be visually simplified to be easily digested by client base
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Creative Director And World-Wide Advertising CoordinatorBill Young Productions, Inc. Apr 1996 - Oct 1997Sugar Land, Tx, UsBill Young Productions creates and manages radio, TV and print advertisements for the "big tour" entertainment industry. I designed, won and managed print campaigns for bands like The Who, Oz Fest, Motley Crue, Blues Traveler, Erasure, Genesis, Moody Blues, Rush, Sticks, ZZ Top, The Lord of the Dance, The Horde Tour and many more. I was hired by BYP as a consultant to revitalize the print advertising dept. to help land more clients. But what they really needed was systems, structure AND a good designer. BYP was solid in the radio and TV arena but weak in winning print ad campaigns for large tours. When I arrived the print department was chaos. Nobody knew which version of the ads had been delivered and which had not. Venue promoters were allowed to send orders in as late as 7pm with the expectation they would be fed-exed that night and in their hands by the next day. This is the main reason why they couldn't keep staff. I reset expectations and created structure, systems and consistency. Along with the radio and TV designers, I helped win new big tour contracts. No longer did they have a weak link. We delivered radio, TV and print advertising to all the venues across the globe and manage these accounts when there were ad content changes during the life of the tour.When my contract was complete, there were clear procedures and systems in place to land new clients and manage any world-wide tour with ease. All without working 18 hour days. -
Advertising / Marketing DirectorUniversity Co-Op Jan 1994 - Apr 1996Austin, Texas, UsAs marketing director, I managed 3 employees and created the co-ops first website in 1995. I taught myself html and hand-coded the site which was listed in Texas Monthly's 1996 top 100 websites. I created and maintained a consistent brand across the 2 retail stores, radio and print campaigns. I kept UT students informed on the vast offerings of the co-op and expanded the technical book department awareness with our wildly successful "Hacker Parties". -
Assistant Art Director - Focus MagazineTurnkey Publishing, Inc. Sep 1987 - Nov 1994Half of the month we worked on the Data General User Group Magazine, FOCUS and the other half was spent on agency work for DELL, AMD, and other technology companies. I helped transition the magazine from 100% traditional paste-up (ordering gally type, halftones, combining it all with clean and clear paste-up) to being designed 100% on a Mac Plus with Illustrator 88, Beta Photoshop and PageMaker 1.0. mmmm good times. Such great experience.
Tracy O'Shaughnessy Skills
Tracy O'Shaughnessy Education Details
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College Of Figure It The Hell OutDesign & Business Strategy -
Vocational Commercial Art ProgramCommercial And Advertising Art
Frequently Asked Questions about Tracy O'Shaughnessy
What company does Tracy O'Shaughnessy work for?
Tracy O'Shaughnessy works for Branding & Beyond
What is Tracy O'Shaughnessy's role at the current company?
Tracy O'Shaughnessy's current role is I help the commercial building trades ditch the blah blah corporate BS making them blend in and become an accidental commodity!💥 Be clear, consistent and look as credible as you are IRL❗️Confused prospects don't buy!.
What is Tracy O'Shaughnessy's email address?
Tracy O'Shaughnessy's email address is tr****@****rrl.com
What is Tracy O'Shaughnessy's direct phone number?
Tracy O'Shaughnessy's direct phone number is +151267*****
What schools did Tracy O'Shaughnessy attend?
Tracy O'Shaughnessy attended College Of Figure It The Hell Out, Vocational Commercial Art Program.
What are some of Tracy O'Shaughnessy's interests?
Tracy O'Shaughnessy has interest in Human Rights, Animal Welfare, Children, Science And Technology.
What skills is Tracy O'Shaughnessy known for?
Tracy O'Shaughnessy has skills like Web Design, Brand Development, Logo Design, Marketing Strategy, Graphic Design, Brochures, Corporate Branding, Advertising, Marketing, Corporate Identity, Email Marketing, Creative Ideas.
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