Tracy Paul Email & Phone Number

San Diego, California, United States

Manage asset acquisitions, deployment, tracking, monitoring and maintenance of all IT systems. Spearheaded outsourced IT MSP selection and integration, IT and cybersecurity policy development and implementation, website development and updates. Managed facilities improvement for new headquarters including data cabling, access control and telecom installations. Equipping sales force of 100+ with assets needed to effectively engage HCPs. In consultation with MSP, provide continuous monitoring of systems and initiating improvements. Oversee multiple IT project streams.

San Diego, Ca

Specialize in grass roots, internet marketing:SEO, Keyword, copy-writing, third-party links.Social Media Strategy for Business MarketingUtilize Google analytics reportingCoordinate website transfersBack-end website support for customers - update data, content, and products - keeping website currentFocus on quality affordable websites using WordPress Open Source CMS.

Escondido - Safari Park

Extensive guest interaction: discuss San Diego Zoo Wildlife Alliance's mission to end extinction, educate visitors about conservation, direct visitors around the park, aid and assist as needed, extend help and guidance to visitors to make their experience at the park second to none. Inform visitors of the latest approved news, Park and Zoo happenings, latest new births and achievements.

San Diego, Ca

Manage and direct all social media efforts for Creative Healthcare.

Maintain website, spearhead new website development. Board Director duties.

Entrepreneurship

Managed Company websiteCoordinated press release updatesMonitored marketing projects and budgetsProvided office support

Third party link generation, SEO development

Managed all Aspects of Catalog e-commerce customer interaction, including promotional e-mail programs and newsletters, traffic generating programs (affiliate and keyword programs), and partnership with web portal vendors.Increased sales from $50,000 to $200,000 in one year.Managed IT team projects for site updates, reporting module updates and enhancements, promotional tracking, back-end administrative site updates and site usability.Budgeted and implemented marketing plan of $400,000 for pure Internet Sales.Created e-mails, web pages, flyers, package inserts, ads, and animated GIFS as company graphic artist.Tracked website activity using customized tracking tools. Analyzed site usage and refined site navigation.

Researched and wrote health content for women's consumer website

Researched market customer and competitionCreated marketing and sales collateral for productsOrganized and attended tradeshowsSpearheaded company functions

Master'S Degree, Conservation Biology

Activities and Societies: Advanced Inquiry Program (AIP) - Project Dragonfly. Facilitated by the San Diego Zoo Wildlife Alliance

Msba, Entrepreneurship

Graduated May 2010

Bs, Marketing

Activities and Societies: Golden Key Honor Society Beta Gamma Sigma Business Honor SocietyGraduated Magna Cum Laude with Honors

Education record

Aa, Business Administration

Activities and Societies: Phi Theta Kappa Alpha Gamma Sigma

French

Ged