Tracy Pirnack Email & Phone Number

Worldwide

Enjoying travel adventures to various locations, spending more time with friends and family, working with non-profits, and discussing career and business issues with colleagues.

Santa Clara, California, United States

Mountain View, Ca

Iganga, Uganda

• Led Business Operations team (over 200 people) for iTunes (Music, Movies, TV, Books), App Store, and iCloud areas within Internet Software and Services (IS&S).• Drove expansions of iTunes to 119 countries and App Store to 155 countries over the four-year tenure, and laid the foundation for the China iTunes expansion in October 2015.• Responsibilities included Operations, Engineering Project Management, Analytics, Reporting, Pricing, Fraud-prevention, Production Support and Customer Support (via AppleCare).• Coalesced disparate groups into a highly functioning team with clear objectives and strong morale.• Provided high quality support to the engineering team, the storefront team, our content providers and our customers.

• Built and managed team responsible for business relationships with the major music labels.• Led executive level quarterly business reviews with major labels regarding results of promotional initiatives, relative growth in various markets, and future projects.• Provided support for major music labels including contractual negotiations for new features or expansions, individual promotions, reporting and analysis.• Patent awarded to Apple for “Complete My Album” product, which allows price paid for purchase of songs to be applied to the purchase of an album.• Worked part-time in this role.

• Built and led finance team responsible for supporting design, launch and ongoing financial support for iTools, .Mac, iPhoto books and prints, and iTunes.• Modeled P&Ls for new business proposals, and worked with team on structure to allow efficient support of these products with high volumes and low prices.• Ongoing responsibilities included forecasting, accrual calculations, expense and capital approvals, analysis of variance, and monitoring compliance with Apple policies.

• A variety of Finance roles supporting multiple groups throughout Apple, including Sales, Marketing, Manufacturing, Operations, R&D, and Corporate Development organizations. Worked part time beginning in 1992. • Finance lead for SAP implementation and systems transition.

Ms, Industrial Engineering

Bachelor Of Arts (Ba), Economics