Tracy Pirnack Email & Phone Number

Worldwide

Enjoying travel adventures to various locations, spending more time with friends and family, working with non-profits, and discussing career and business issues with colleagues.

Santa Clara, California, United States

Mountain View, CA

Iganga, Uganda

• Led Business Operations team (over 200 people) for iTunes (Music, Movies, TV, Books), App Store, and iCloud areas within Internet Software and Services (IS&S).
• Drove expansions of iTunes to 119 countries and App Store to 155 countries over the four-year tenure, and laid the foundation for the China iTunes expansion in October 2015.
• Responsibilities included Operations, Engineering Project Management, Analytics, Reporting, Pricing, Fraud-prevention, Production Support and Customer Support (via AppleCare).
• Coalesced disparate groups into a highly functioning team with clear objectives and strong morale.
• Provided high quality support to the engineering team, the storefront team, our content providers and our customers.

• Built and managed team responsible for business relationships with the major music labels.
• Led executive level quarterly business reviews with major labels regarding results of promotional initiatives, relative growth in various markets, and future projects.
• Provided support for major music labels including contractual negotiations for new features or expansions, individual promotions, reporting and analysis.
• Patent awarded to Apple for “Complete My Album” product, which allows price paid for purchase of songs to be applied to the purchase of an album.
• Worked part-time in this role.

• Built and led finance team responsible for supporting design, launch and ongoing financial support for iTools,.Mac, iPhoto books and prints, and iTunes.
• Modeled P&Ls for new business proposals, and worked with team on structure to allow efficient support of these products with high volumes and low prices.
• Ongoing responsibilities included forecasting, accrual calculations, expense and capital approvals, analysis of variance, and monitoring compliance with Apple policies.

• A variety of Finance roles supporting multiple groups throughout Apple, including Sales, Marketing, Manufacturing, Operations, R&D, and Corporate Development organizations. Worked part time beginning in 1992.
• Finance lead for SAP implementation and systems transition.

Ms, Industrial Engineering

Bachelor Of Arts (Ba), Economics