Oversaw and grew the art and design team to support global publishing across three esports and eight major events. My team was responsible for leading the brand art direction, visual design, and upholding best practices with our partners.– Led the brand vision and development for LoL Esports Worlds 2023 championship reaching 6.4M peak concurrent viewers, the highest all-time viewership of any global esports event.– Directed the premiere launch of the VALORANT Esports global brand identity—including its three regional sub brands and five event brands—a massive collaboration between product and publishing teams worldwide. VALORANT went on to sweep esports game of the year honors at The Game Awards and Esports Awards.– Co-created the brand for Riot’s first ever Hall of Legends, a hall of fame dedicated to honoring LoL Esports’ most legendary athletes.– Art directed the animated Worlds 2023 anthem music video “Gods” featuring NewJeans, with over 98M views.

Founding VCT member. Our work was widely recognized for its elevated approach to esports. Credited with introducing creative processes that made us one of the best teams to collaborate with at Riot.– Designed a modern workflow for creative resource and asset management—including moving all assets online—streamlining communication and accessibility for internal and external partners worldwide, later adopted by other esports publishing teams.– Brought an editorial lens to esports photography for better storytelling.– Art directed VCT’s first music video “Die For You” featuring Grabbitz for Champions 2021, with over 98M views.

Founding team member and key collaborator across all areas of the business, 
from designing and developing the first online consumer experience and underlying architecture, to creating the in-person customer experience 
and launching the first retail space.– Created a cohesive brand experience across all consumer touchpoints from home delivery to retail. Led the creative development from design to execution.– Designed a reusable and sustainable packaging system to support delivering over 2K products to customers, taking into consideration bundling items of varying sizes and factoring the labor involved with outgoing and incoming inventory. – Launched Joymode’s first retail store in partnership with Walmart.

– Designed the original consumer-facing site and mobile app.– Designed and developed the first instant booking service flow.– Led the creative direction for all marketing materials.

– Built the first consumer-facing site.– Built an admin used by the Marketing, Customer Service, and Ops teams that managed tracking and servicing inventory, customers and customer transactions, and transactional emails.– Designed and developed a CMS for creating a library of consumer product instructions for over 2K products.

– Led design and development teams across multiple products.

– Led interaction design, front end architecture and development of organic community site with 17k+ members– Developed site release plan for company launch at Tech Crunch Disrupt– Introduced Kanban product development pipeline in Trello

– Collaborated with the product owner to develop features based on user insights.

– Improved existing purchase funnel by honing messaging and UI– Designed system to introduce game mechanics and secondary currency to site; this became the direction for the site redesign– Spearheaded implementation of agile development methodologies– Co-developed features and acceptance tests with Product Director– Designed UX pitch for virtual currency platform for Disney

– Increased productivity by teaching product managers, designers, and developers to leverage wireframes more effectively– Co-led sprint planning and retrospectives– Co-managed team deliverables in Pivotal Tracker

– Collaborated with Technical Manager to establish lean practices, sprint planning, and Scrum

– Designed and developed products ranging from print marketing materials to sites and apps