Tracy Seng Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Girls in Tech is a nonprofit membership organization that encourages new and mid-career women to connect by providing a network, programs and resources dedicated to eliminating the gender gap in tech related careers.

Los Angeles, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

• Build content & media strategies and event experiences to increase revenue, awareness and engagement for Sunset magazine, Sunset.com and all advertising partners• Brought Sunset 2019 Idea House integrated media platform to life; exceeded sponsor expectations and generated nearly $1MM in revenue• Support the sales operation by developing strategic partnerships and revenue generating opportunities in categories that include CPG, auto, adventure, wine + spirits, entertainment, travel, home

West Hollywood, California, United States

• Led media marketing team responsible for creating opportunities that generated $24MM across Clique’s global digital properties• Aligned strategic partners in fashion, beauty, retail, luxury, entertainment, CPG and home with Clique’s brand portfolio reaching 40.1MM millennial and Gen Z women monthly• Launched Byrdie Beauty Lab bringing to life an immersive beauty pop-up experience, powered by Amazon, yielding $600K+ in revenue• Created, led, programmed and executed new tentpole campaigns that drove significant revenue and brand engagement; Women’s Leadership Event x Google, Womaneer, CF Clubhouse, Street Style Cinema, C Future Conferences, Second Life Podcast• Member of the Senior Leadership Team setting overall company strategy, direction and growth

Greater Los Angeles Area

• Built a marketing business unit that delivered 20+ revenue producing events yielding $1.3MM• Led all pre and post-sale marketing for categories that included luxury, automotive, spirits, retail, sports, shopping destinations, financial, tourism, entertainment, home, real estate• Redefined digital advertising + sales approach; launched first mobile app, social integration, branded content, custom initiatives and content sharing/distribution• Built in-house marketing & event agency with 10-person team; mentored and motivated employees while keeping internal morale high• Launched first-to-market diversity publication to reach the affluent Asian consumer shopping in Los Angeles • Recognized as Creative Person of The Year

Greater Philadelphia Area

• Launched 360-business model, initiating a fresh way to approach client business and generate revenue beyond traditional ad pages in the magazine• Led all pre and post-sale marketing with a team of 7 under my supervision• Oversaw the creative vision, programming and production of 12 tentpole events annually• Conceptualized and executed marketing initiatives that generated incremental revenue of $1.5MM+ from new and existing clients: Chase Sapphire, Infiniti, Subaru, Diageo, United HealthCare• Created first-to-market multichannel wellness program with the launch of BeWellPhilly that became the springboard for exponential revenue growth YOY

Greater Philadelphia Area

• Led and managed Account Management staff of 14 marketing brands through digital, TV, outdoor, direct response, CRM, collateral and print• Responsible for revenue portfolio of $2MM+• Brand Marketing: Coca-Cola, The Ritz Carlton, GameStop/EB Games, Virtua Health, Associated Services For The Blind

Princeton, New Jersey

• Contributed to company growth by playing an integral role in new business efforts that generated more than $8MM in revenue over 3 years• Led and managed creative and account staff of 27 working in traditional and digital marketing• Brand Marketing: Johnson & Johnson, McNeil Pharmaceuticals, The Port Authority of NY & NJ, AirTrain, Kennedy Health, Catholic Relief Services