Tracy Shaw Email & Phone Number

Massachusetts, United States

Greater Boston Area

Expand Creative Group is a creative agency that solves design, development, and content challenges for companies with internal marketing and creative teams that need a little (or a lot) of expert help. The Boston-based shop brings goals to life by combining big picture vision and hands-on service from Co-Founders Nelson Holland and Tracy Shaw, along with.

Boston, MA

• Responsible for the user experience of cloud-based SaaS products, including file sync and share, cloud infrastructure management and remote dashboard monitoring.
• Work cross-functionally with marketing to establish and maintain corporate brand guidelines for continuum.net.
• Manage and provide design direction to junior designers and freelancers.

Waltham, MA

• Responsible for the creative execution of all social media strategies including mobile and iOS app design, along with other major product initiatives for Care.com
• Work cross-functionally with the brand, product, marketing and tech teams to determine site features and overall user experience/flows.
• Manage and provide design direction to mid-level, junior designers and freelancers.

Woburn, MA

• Responsible for the overall branding, usability and visual design for CourseAdvisor.com, StudentAdvisor.com and EducationGrant.com, among others.
• Managed creative resources. This included overseeing all projects, providing art direction and assigning work to junior designers and freelancers.

Waltham, MA

• Lead designer for BuyDomains.com and Afternic.com. Tasks included working directly with product managers to improve web usability, weekly sites enhancements and new product initiatives (such as Afternic Auctions) along.
• Other responsibilities included the branding/identity design for several e-commerce websites such as HD.com, SnowboardOutlet.com and Camera.com.
• Provided design support to sites such as Photo.net, DavesGarden.com, ActiveAudience.com and SmartName.com, as needed.

• Key responsibilities included layout, art direction and development of overall design concepts, training new employees, overseeing work of junior designers, and assigning projects to the creative team.
• Tasks included the design/layout of email marketing campaigns for Upromise members, as well as providing art direction on marketing initiatives, weekly web updates for Upromise.com, and various direct mail pieces.
• Creative work used by national companies such as ExxonMobil, Kellogg’s, Bed Bath & Beyond, McDonald’s, and more.

• Led a team of ten people in producing interactive mathematic lessons (Grades K-6) for Houghton Mifflin's Ways to Success CD-Roms. Tasks included training new employees, layout, animation, editing and graphics production.
• Produced literature textbooks (Grades 6-12) for the web, complete with interactive activities, for Prentice Hall Literature iText. Tasks included creation of all graphics, layout and editing.