Expand Creative Group is a creative agency that solves design, development, and content challenges for companies with internal marketing and creative teams that need a little (or a lot) of expert help. The Boston-based shop brings goals to life by combining big picture vision and hands-on service from Co-Founders Nelson Holland and Tracy Shaw, along with their team who also have decades of in-house experience at leading tech brands.

• Responsible for the user experience of cloud-based SaaS products, including file sync and share, cloud infrastructure management and remote dashboard monitoring.• Work cross-functionally with marketing to establish and maintain corporate brand guidelines for continuum.net. • Manage and provide design direction to junior designers and freelancers.

• Responsible for the creative execution of all social media strategies including mobile and iOS app design, along with other major product initiatives for Care.com • Work cross-functionally with the brand, product, marketing and tech teams to determine site features and overall user experience/flows.• Manage and provide design direction to mid-level, junior designers and freelancers.

• Responsible for the overall branding, usability and visual design for CourseAdvisor.com, StudentAdvisor.com and EducationGrant.com, among others.• Managed creative resources. This included overseeing all projects, providing art direction and assigning work to junior designers and freelancers.

• Lead designer for BuyDomains.com and Afternic.com. Tasks included working directly with product managers to improve web usability, weekly sites enhancements and new product initiatives (such as Afternic Auctions) along with a full redesign/rebranding of Afternic.com• Other responsibilities included the branding/identity design for several e-commerce websites such as HD.com, SnowboardOutlet.com and Camera.com.• Provided design support to sites such as Photo.net, DavesGarden.com, ActiveAudience.com and SmartName.com, as needed.

• Key responsibilities included layout, art direction and development of overall design concepts, training new employees, overseeing work of junior designers, and assigning projects to the creative team.• Tasks included the design/layout of email marketing campaigns for Upromise members, as well as providing art direction on marketing initiatives, weekly web updates for Upromise.com, and various direct mail pieces.• Creative work used by national companies such as ExxonMobil, Kellogg’s, Bed Bath & Beyond, McDonald’s, and more.

• Led a team of ten people in producing interactive mathematic lessons (Grades K-6) for Houghton Mifflin's Ways to Success CD-Roms. Tasks included training new employees, layout, animation, editing and graphics production.• Produced literature textbooks (Grades 6-12) for the web, complete with interactive activities, for Prentice Hall Literature iText. Tasks included creation of all graphics, layout and editing.