Tracy S. Email & Phone Number

Australia

Brisbane, Queensland, Australia

• Developed strategic marketing plan to support business objectives and increase engagement.
• Produced content for various channels including website, social, newsletter and webinars.
• Supported project team with writing and editing of educational training materials.

Brisbane, Australia

• Led the development and delivery of an internal communications strategy for a personal injury law firm with 1,000 employees.
• Managed all internal communications channels (online and print) and built storytelling culture to align with organisational values and strategic priorities.
• Partnered with business stakeholders to deliver an effective content strategy and messages for operational HR and change management programs.
• Led crisis communications during COVID-19, with tailored… Show more
• Led crisis communications during COVID-19, with tailored messages for audiences in different locations, effectively supporting remote work during lockdowns.
• Managed the Shine a Light Foundation community grant process and workplace giving program.

Brisbane, Australia

• Led and mentored a team of 5 people to successfully deliver a multi-channel internal communications strategy for a large state government department.
• Supported Director General and leadership team, providing advice and support for events, print and online communications, and speech writing for industry conferences.
• Provided strategic communications advice to support department projects and change management programs.

Brisbane, Queensland, Australia

• Wrote case studies, web content, and marketing materials for Advance Queensland, a government initiative established to drive innovation, economic growth and create jobs within the state.

Brisbane, Australia

• Developed and implemented an internal communications strategy for a large recruitment business with more than 1,000 employees across 6 countries.
• Provided strategic communications advice to leadership team and created compelling print and online content to support HR programs, business acquisitions and change management including major technology change project.
• Managed content strategy and copywriting for clients and candidates including website copy, brochures and flyers.

Brisbane, Australia

• Developed and implemented an intranet strategy for a mining company with 3,300 employees.
• Managed day-to-day content writing requirements including content migration from 2 legacy intranets.
• Hosted monthly forums and delivered individual and group training and user guides to support content administrators across 3 countries.

Brisbane, Australia

• Managed redevelopment of intranet site for an energy company, migrating content from 3 legacy intranet platforms.
• Designed information architecture, interviewed stakeholders to develop content, wrote governance documentation and user guides.
• Developed and implemented internal communication strategies for business integration and change projects, and safety.

Brisbane, Australia

• Led internal communications strategy for a funds management company with 500 employees.
• Managed all internal communications (online and print) including change communications during business transformation and other projects.
• Established a multi-channel CEO communications program, and implemented changes to quarterly briefings that doubled attendance at sessions.
• Launched new intranet platform, including information architecture, site design, content strategy, copywriting and… Show more
• Launched new intranet platform, including information architecture, site design, content strategy, copywriting and development of user guides.
• Developed and implemented marketing and communications strategy including media, events and sponsorships, and all marketing content including annual reports, print and online advertising, brochures, website copy. Show.

Brisbane, Queensland, Australia

• Developed, implemented and evaluated marketing and communication plans for Council community programs

Sydney, New South Wales, Australia

• Managed calendar of events and sponsorships to support acquisition and retention strategies for the Institutional and Corporate Banking business development teams. Included high-end client hospitality, industry.
• Developed and implemented marketing and communication plans for local government, franchising and agribusiness sectors to align with strategic objectives. Wrote media releases, website copy, client marketing collateral.
• Developed and implemented marketing and communication plans for local government, franchising and agribusiness sectors to align with strategic objectives. Wrote media releases, website copy, client marketing collateral.

Postgraduate Diploma In Professional Communication, Public Relations

Bachelor Of Arts, Political Studies & History