Tram Do Email & Phone Number

Ho Chi Minh City, Vietnam

The Randstad, Netherlands

Be the voice of the customers and shoppers in the company category plan, facilitate the base, drive the new Shopper Marketing value creation platforms, and drive conversion along the connected Omnichannel shopper journey, including:o Built long-term winning strategies for global Organized Retail, identifying new opportunities to create mutual growth with Global Customers across channels (online, offline) and making actionable strategic recommendations for capital allocation.o Led the Digital Value Creation workstream for Global Organized Retail – building and implementing growth platforms across key European markets.o Led Global Organized Retail's Customer Collaboration Growth Platforms: Identify and develop shopper solutions and growth platforms that generate incremental demand for Unilever brands/categories and provide differentiation for customers.o Built the Category Repeatable Models and the Trade Story/Playbooks and engaged internal/external key stakeholders. Key Achievements: o Led the Value Creation workstream – created 8 holistic online, offline value creation platforms implemented across European markets with >10% growtho Implemented digital value projects to drive more footfall to customer stores – an achievement with double footfall to key retailers across 3 European markets.o Led direct-to-consumer Digital activations in Spain – great achievement with +162% sales growth o Aisle of Joy (Ice Cream) repeatable model was a big success in Global Customers with implementation in 3,400 stores (Carrefour, Tesco…), +3% category growth. o Led Metro Traders workshop with 20 countries to build a Trader’s growth plan. Implemented in 15 countries globally, with +5% Trader growth.

Rotterdam Area, Netherlands

o Developed the Hypermarket and Supermarket Strategic Frameworko Developed the Codification Model and strategic plan for Supermarket - Europeo Embedded Supermarket insights into Category Business Plan and Category Facing Customer Strategy

France

o Reflected customers and their shoppers' insights into strategic business planso Created the new activation platform in coordination with category teams.o Engaged Global retailers in joint perfect store agenda.o Coordinated with Key Accounts and Customer Marketing local teams to maximize the investment of Global contracts, and provided the framework, toolkit and best practices.

Ho Chi Minh City

o 2010-2012: Head of Customer Marketing (Key customers: Metro, Big C, Saigon Coop, Lotte): Established the Customer Marketing department with an outside-in approach (starting with retailers’ and their shoppers’ needs), led the annual planning process in CD, led the key annual planning meetings with the key retailers, run the shopper insight researches, co-created with retailers for the joint activations: E.g. Mom&Pop Golden Coins, Horeca events, Health & Beauty area revamp, Vietnamese Beauty which received high recognitions from the retailers, brought the growth to the customer categories and share gain for Unilever.o 2005-2009: Trade Category Manager – Oral care/Hair care – Nationwide covering both Distribution Trade & Modern Trade: The 2 categories contributed 40% of company sales, managed a team of 5 headcounts. Gave timely and quality input to BBs for innovations, led the in-store launch package, managed the BTL budget, worked closely with Supply Chain for forecast and created the promotion guideline to manage the channel conflict between Distribution Trade & Modern Trade.o 2001-2005: Key Account – Independent Customers and Big C: Managed >30 sales representatives, negotiated the annual contract and in-store investment with retailers, ensured the growth, share gain and improvement in %CC.

Master'S Degree, Business Administration And Management, General

Certified Professional Co-Active Coach, Physical Education Teaching And Coaching, Professional Certified

Activities and Societies: 200 hours of training, >100 hours of coachingAchieved 200 hours ICF-accredited, coach training program and had.

Universty Mastery, Personal Awareness And Self-Improvement

Activities and Societies: Joined the "Unleash the Power Within"​ live 5 day event wth Tony Robbins in London in March 2015. Joined.