Teresa A. Email & Phone Number

I drive non-dues revenue by adding value that surprises and delights. In an increasingly competitive market, associations need to adapt their lens – and even their mission – to meet core needs that no one else will. By walking a mile in our stakeholders’ shoes, we can create the WOW in our products and services that leads customers straight to our front door.MY PHILOSOPHY:♦ BUILD PARTNERSHIPS. Partner with other associations so we can rise the tides, and create value beyond our four walls.♦ FOCUS ON WIN-WIN-WIN. Understand our vendor’s marketing plan, then foster connections with verticals they care about. ♦ BUILD CUSTOMERS. Go beyond members to generate products / services that attract ‘sticky’ non-members. ♦ MAKE SPACE FOR GROWTH. Gently sunset products without an audience to advance initiatives that meet a market need.♦ COMMUNICATE WISELY. Align legacy programs with NextGen channels so we meet members where they like to scroll. ♦ CREATE PASSIVE INCOME. Spend time building a quality product that makes money while we sleep. MY OPERATIONS ROADMAP:♦ Design a system to quickly identify the partners, SMEs and resources in our space. ♦ Empower matrix teams with project management tools to manage the work and workflow.♦ Intentionally support volunteers by listening, watching, managing, and equipping. ♦ Apply “innovation sprints” (a page from the corporate playbook) to rigorously test new products. MY LEADERSHIP APPROACH: ♦ Model the behavior you want to see.♦ Toss ego aside and be a utility player.♦ Be honest and set realistic boundaries.♦ Balance “What if” with “How” and “When.”♦ Steer new products across the finish line.♦ Never stop learning (but don’t chase trends.)♦ Inspire staff to champion, cheerlead, and connect!Let’s connect: tanderson98@earthlink.net