Trang Fieman Email & Phone Number

+ Lead strategic development for Lexus campaigns (global, national, and dealer level)+ Develop creative briefs, strategic support, and product insights for Lexus vehicle launches + Improve internal processes to encourage efficiency and collaboration + Develop and design research materials for consumer insights and vehicle testing

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Research and positioning for brands across a variety of industries+ Complete competitive landscape research and digital communications audits+ Gather and pull data from MRI, Mintel, Forrester Research, Simmons to create target audience and industry insights+ Contribute to campaign ideation and tactical execution ideas+ Help create elements as part of a contribution to strategic workshops, presentations, and briefings+ Simplify insights into a digestible creative brief to present to creative teamsBrands I've worked with currently and in the past span a variety of industries including: Automotive FinancialBeauty Luxury Living Telecom

Dallas/Fort Worth Area

+ Assist the visual team at Anthropologie with the creation of materials for window displays for holidays and special events+ Gain knowledge about the user experience of a store layout and how much unique aesthetics matters in a retail space

Greater Boston Area

Assist Creative Directors with ideation process for experiential marketing campaigns+ Brainstorm concepts of events for clients including Liberty Mutual, Chobani, IBM and Samsung + Build visuals in mood boards for creative concepts+ Create data visualizations for client decks

Greater Los Angeles Area

The internship opportunity allowed me to step into the shoes of a planner and assist in providing key insights and strategies for clients including Target, VW, Playstation, and HTC. + Researched trends and aid in facilitating focus groups+ Provided insights about audiences for brands + Contributed in ideation sessions to create overarching strategies for each client + Analyzed social media audits+ Assisted with the preparation for presentations+ Helped planners conduct research, observe and analyze focus groups for Taco Bell's Superbowl spot "Viva la Young"

Greater Boston Area

EmComm is a student-run advertising agency comprised of Emerson College Marketing Communications majors. We consulted real clients in the Boston network. + Strategize campaign for local Boston businesses and organizations+ Conduct research and provided insight for clients+ Build an integrated marketing campaign based on clients'​ needs + Accounts managed: "Summer to Fall" a Novel by Albert Waitt, The American Spirit Band, Tavalon Tea, Arc of Massachusetts, Glimpse Magazine

+ Assisted in the research and development of social media campaigns for businesses.+ Develop relevant content for client Facebook and Twitter accounts+ Work with local businesses to educate clients on how to use social media

Assisted with presentation preparation, reporting tools, preparing billing spreadsheets.+ Write press releases to send to Dallas media.

Write and publish news stories about the DFW Metroplex