Lyn Tran Email and Phone Number

Advising company on redefining its product strategy (under NDA). Providing consultation and mentoring to the product organization, focusing on:• Product strategy and roadmap framework that is oriented towards understanding the audience and job-to-be done, creating and validating hypothesis rapidly, obsessing over user experience that moves the engagement needle• Defining metrics that is relevant to company goals and mission (eradicate vanity metrics)• Structuring mission driven, multi-disciplinary, self-organized, autonomous product teams to improve team collaboration, decision making, alignment and execution• Introducing processes and tools like Design Thinking, Design Sprints, Us er research methodology to enable teams to discovery, experiment, learn and innovate• Introducing agile thinking and processesMentoring startups in Cybersecurity and eCommerce

With 450+ partner integrations and over 10,000 merchant customers processing more than $4 billion in transactions annually, sticky.io is the leading solution for direct-to-consumer subscription commerce.

FigLeaf is a privacy-first SaaS company (early stage bootstrapped start-up) that offers consumers the choice of total digital privacy across all devices, anywhere, anytime. Benefits includes Scan for Breaches, Masked Email, Masked Credit Cards (a Fintech feature), Connect Privately, Block Trackers. Launched in US and Canada, with expansion plans for APAC and EMEA.Responsible for Product/Market Fit; Defining product strategy, product design and user experience• Directed customer and market research to understand the need/problem, the audience, the market, and validating our hypothesis and design concepts. ­ - Deep insight interviews (home visits) in 3 cities to discover customer pains­ - Quantitative research in US, UK, Australia, Germany and France to validate customer pains ­ - 30 voice-of-the-customer interviews to understand the consumer's mindset and language they use when thinking about privacy­ - Ongoing customer interviews & testing for continuous improvements and learning• Defined and aligned product strategy and roadmap; Collaborated with Marketing to define the go-to-market strategy and monetisation strategy• Established product development processes, including embedding Design Thinking, Design Sprints and Agile concepts into a customer-led product lifecycle process to guide experimentation, learning and execution through the phases of Discover, Design and Deliver• Led a team of 9 Product Managers, 5 UX/UI Designers, 1 User Researcher, 8 Customer Care Agents• Aligned with CEO to effect company-wide organisation change: From siloed functional teams to the agility of mission driven, cross-functional, multi-disciplinary, self-organised, autonomous squads – resulting in rapid iterations of experiments• Won key partnerships (Under NDA) to expand the reach of FigLeaf to tens of millions of users worldwide• While still in beta, FigLeaf was named the CES Innovation Award 2020 Honoree and Fast Company World Changing Ideas Awards 2020 Apps Finalist

Responsible for expanding the B2C and B2B online business• Built and coached a team multi-disciplinary team of 10 Software Engineers, 5 QA Engineers, 2 Product Managers, 1 Product Marketing Manager, 1 Architect, 2 Business Analysts• Increased B2B business throughput by 500% by overhauling the customer acquisitioning journey and experience; Enabled customer choice by delivering self-service and staff-assisted offerings• Add new revenue stream by addressing a new segment and enabling B2B2B self-service • Led the digital customer engagement transformation with the Customer 360 Initiative; converging 2 siloed and disparate business segments into one business that is multi-segment and multi-channel aware

Driving growth of the Consumer business and extend the platform beyond “Consumer eCommerce”.• Built a team of 9 Product Managers. Drove an incremental by delivering tools that enable Marketing to measure and test customer targeting programs of each online customer and market segment• Achieved increased conversion rates by addressing customer journey pains, identifying and optimizing the funnel for each audience cohort, employing audience targeting to deliver personalized experiences• Proof of concept experiments using predictive analytics to better optimize and scale personalized experiences and increase conversion• Drove growth initiatives through data and experimentations, examples: Voice of the Customer with Online Chat; globalizing our Payment module to serve other internal platforms; in-housed our Recurring Billing module (another stealth project); and extending the Digital Commerce Platform to serve the SMB business • Led Symantec's “eCommerce Everywhere” vision and strategy to enable and centralize commerce capabilities for all products and portals; and across multiple business units through the use of service-oriented architecture (SOA)

Drafted to lead a strategic stealth initiative: The digital transformation of the Norton consumer business• Modernized corporate website & built new ecommerce platform. Launched in 230 countries, local and international payment methods, 24 currencies, 18 languages and delivered $1.4B in revenue• Increased customer engagement & conversion via audience targeting and continuous optimisation• Improved operational efficiency through innovation in dynamic merchandising and content management, enabling global product launches to be accomplished within 5 days (compared to 9 months with hosted partner)• Achieved increased business optics by instituting telemetry and business monitoring, resulting in greater yield with online marketing investments• Established business processes and organisation readiness plans to run the new platform• Recruited and coached a team of 4 Product Managers, 5 Program Managers and 13 Operations Specialists

Promoted to drive increase in Norton subscriber base, increase activation and engagement, and reduce churn• Defined product growth strategy for Norton’s global business• Established goals and roadmap. Reassessed the holistic customer experience and transformed on-boarding experience for all Norton products and increased acquisition rate by 20%, activation rate by 15%, retention rate by 20% and reduced support contacts (30%)• Built the first set of product telemetry to gain feedback from experiments, and to measure customer experience and interactions• Delivered the first in-product dynamic messaging to increase customer engagement and usage• Conceived Symantec’s first Customer Account Management system to gain audience insight and enable self-service capabilities• Introduced the first recurring billing business that increased blended renewal rates by 20% • Recruited and coached a team of 4 Product Managers