• Monitor ad campaigns and make reports daily, analyze the campaigns’ effectiveness and make appropriate optimization.• Analyze creatives and ad data sets, identify best practices, and provide data-backed insights to improve marketing performance budget.• Develop test plans with different Custom Product Pages on App Store Connect and Google Play Console, measure performance, and make decisions based on the tests.• App Store and Google Play Store Optimization, improve the discoverability of the apps by maximize keywords in titles and descriptions on product pages. • Collaborate both with Creative team and Product team to provide insights and help to produce new creatives for ad campaigns.• Understand and implement each ad network’s best practices as well as test new ad networks to expand user pool.• Continue A/B testing for creatives/audiences/bidding strategies to maximize campaign’s performance.• Work closely with global vendors/ ad networks to optimize campaigns.• Analyze data through (1) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), and (2) A/B testing for creatives in order to understand user behaviors and scale campaigns effectively.• Conduct market research with data collecting platforms such as SensorTower, AppTweak, Appgrowing,…• Manage and run multiple user acquisition campaigns across different ad platforms (Google Ads, Google Search, Admob, IronSource, Mintegral, Unity, Applovin, Apple Search Ads,...)• Monetization the app’s eCPM and revenue by optimize all ad network floors (AdMob, AppLovin, Unity,…) while utilizing the mediations.

• Monitor 8-10 gaming apps, each has 500-1500 users per day globally, with MMP tool (Appsflyer).• Track user’s LTV, Retention Rate, ROAS, ARPU,… daily and make adjustments to the ads campaigns if necessary.• Devise strategic and creative Marketing-Communication plans and ads campaigns on Unity Ads, Mintegral and other platforms.• Research trending contents within the app’s maket and target audience then analyze whether the trend is appropriate and applicable to the company’s apps.• Work with the Arts and Videos departments to produce creative products for the ads campaigns.• Research keywords and write the apps’ descriptions on AppStore and Google Playstore.