Sharon Tran Email & Phone Number

California, United States

Mountain View, Ca, Us

Mountain View, Ca, Us

San Francisco, Ca, Us

- Headed up Partner Marketing, managing over 20+ Channel/SI Partners, 15+ Co-Marketing Partners, and 20+ ISV Partners- Grew Talkdesk’s Partner Ecosystem by 60% in less than 3 months- Lead for all customer and partner demand generation webinars - defining promotional and content strategy which led to the generation of over 2,000 leads per quarter- Developed new ISV on-boarding processes and co-marketing sponsorship programs- Created content for partner blog and ghost wrote for new onboarding ISV Partners - Generated over $300,000 in sponsorships in 3 months

Redwood City, California, Us

- Increased MQLs by 126% in 2 months - Generated reports out to CEO and CMO on a bi-weekly basis on MQLs, SQLs and budget spent/remaining- Successfully planned and executed webinar with customers & partners, generating over 110 registrants - Executed all of SEO/SEM campaigns and revamped Progressly’s webpage – improved lead gen through social media and website click throughs by 156% - Managed all of Sales’ outbound/inbound email strategy - Planned events from sourcing and planning to execution generating over 300 leads from two events- Optimized all social media outreach through Hootsuite, increasing web traffic by 96%

- Acted as main liaison between Apttus and 60+ GSI, SI, and ISV partners, including Accenture, Deloitte, PwC, DocuSign, Adobe, Bluewolf and InsideSales.- Boosted Apttus’ co-marketing ecosystem by 100% YoY- Generated over $1.3M in revenue in 2016 YTD and $750k+ in 2015 by leveraging partner sponsorship- Optimized 80% of lead gen programs through cross-social promotions and blog swaps with partners- Planned, designed, and executed various global demand generation campaigns including webinars, trade shows, roundtable dinners, online, direct mail, and email campaigns- Administered all outgoing email campaigns that included partner specific content, resulting in a 75% increase in click and open rates- Developed custom nurture tracks in all Partner Campaigns, iIncreasing prospect activity by 85%- Worked closely with partners to identify their needs and challenges to increase lead generation by 40% quarterly

• Monitored all product ratings and customer feedback on different social platforms • Practiced SEO methods, QWAYA, Google Adwords, and Google Analytics.• Optimized all social media outreach through Hootsuite• Expert in working with Amazon’s Seller support team regarding product listings• Ability to draft unique product descriptions • Managed two successful crowdfunding campaigns on both Kickstarter and Indiegogo, totaling $230,000 – both campaigns funded in 3-4 months • Designed company product pages through WordPress• Proofed and approved production and printing drafts of promotional materials.• Devised email strategies, including segmenting strategies, and welcome email auto responders

Marketing

Bachelor'S Degree, Nutrition Sciences, Emphasis In Biochemistry