Techie Story is a digital magazine about tech people. We were inspired by them who have been continuously contributed to Science, Technology & Innovation.- Interview techies for untold stories and share them to our communities. - Organize tech events for dev with diversified topics (AI, Blockchain, Web3, Frontend,...) with partners such as Amazon Web Service, Viet Tech, Grokking VN,... First story in 202020k views70 stories+10 events+3k+ discord membersWebsite: https://techiestory.net/Fanpage: https://www.facebook.com/techiestory

External Community Building:- Organize monthly events and meetups for the tech community with partners such as AWS, Viet Tech, WeBuild, Techie Story, Aura Network, Solana Super Team, Code Mely,… - Support and organize technical courses for Vietnam engineers: Golang Course (Aug 2023) and Frontend Course (Sep 2023)Internal Community Building:- Interview Dwarves members and write “Life at Dwarves” series to build brand passion- Build and nurture community advocate programs and campaigns Dwarves members (weekly minigame, Monday Radio Talk)- Manage and cultivate community on social media and community channels such as Facebook, Youtube, Linkedin and DiscordCommunication: - Content creation and management: Authored and edited social media content, ensuring consistent brand messaging. Then developed and curated valuable content, fostering community contributions and promoting our brand's message- Measurement & reporting: Utilized data and analytics tools to measure and improve the effectiveness of communication strategies, resulting in more targeted outreach.- Look out for competitors, analyze them and help Dwarves improve Let's Connect:I'm always eager to connect with like-minded professionals who are passionate about the power of community and communication, especially in tech industry. Feel free to reach out if you're interested in collaboration or have insights to share.

- Designing lessons for the Social Commerce course to assist students in acquiring a systematized understanding of social commerce on Facebook, Instagram, YouTube, and TikTok.- Training for corporates about social media, customizing lectures to the specific needs of companies. For example, I trained Guardian on "buidling a Tiktok channel to sell cosmetics" and Bosch on "building personal branding on Facebook".

2022Facebook group "Phát Triển Nghề Viết" aims to cultivate a positive learning environment for inexperienced Vietnamese writers. After six days, the group had ~800 organic members with a strong engagement rate; for example, group posts had between 70 and 200 reactions.2019Youtube channel "Ivy Kể Chuyện" to promote healthy and zero-waste lifestyle with +19k organic subscribes. I create content, and self- produce videos by Iphone.2018Content blogger at Ivy Kể Chuyện with ~15k organic followers to promote healthy lifestyle, work-life balance and wellbeing.

Cat on Chain is an edutainment content ecosystem for Generation Z that focuses on business, investment, and blockchain technology.As Head of Content, my responsibilities included:+ Developed a monthly content strategy consistent with short- and long-term marketing objectives.+ I designed and implemented a production process for three teams (Content, Media, and BA) to produce Blockchain-related content for the website, YouTube, and TikTok based on the BOM strategy. After three months, the Tiktok channel increased from 0 to 53k followers, whereas the YouTube channel increased from 0 to 2,000 subscribers. + Managed five content creators and collaborated with other departments, including the Media team and the blockchain analysis team, to verify information and ensure the quality of Blockchain-related content prior to boarding.+ Kept abreast of Blockchain trends to quickly capture new trends and news locally and internationally, assisting Tiktok channel in gaining 4.9M views for hashtag #Catonchain despite a downtrend in the crypto market.

Binh Tay Food Joint Stock Company was founded in 1960, and we are proud to be one of the largest food manufacturers in Vietnam, specializing in vegetarian instant ramen and rice-related products.In 2021, my role as brand manager for Binh Tay Food would be:+ At the time of the Covid-19 pandemic, when instant noodle demand was rising rapidly, F&B competitors and customer insights were identified.+ A monthly IMC (Integrated Marketing Communications) plan was implemented across all channels, resulting in a 2,3-fold increase in online sales channels (Shopee, Facebook fanpage)+ Created informative press releases about Binh Tay's corporate social responsibility and worked directly with publishers (Kenh14, Bao Dong Nai, VietnamNet)

BRITEA - ENGLISH TEA HOUSE is a chain of milk tea shops with three locations in HCM and two licenses for establishments in Cambodia. However, BRITEA - ENGLISH TEA HOUSE was closed after two years of painful economic losses caused by the Covid-19 pandemic.As brand manager for BRITEA - English Tea House in 2020, my duties also included:+ Before launching the new instant milk tea product "Britea Ready" in all branches, my team identified the brand's current market position (customer & market research) + Worked with the R&D and Sales departments to run marketing campaigns for the District 7 launch of new products and a new branch. My team organized a three-day grand opening event that attracted 400 attendees with a budget of 65 million VND.+ Establish e-commerce partnerships with Shopee, Now, Grab, Meete, Baemin, and Sweego, among others (IPOS, Haravan)

Marketing executive (Passenger Sale Agent) at SINGAPORE AIRLINES (SQVN) + Worked with Head Office team in Singapore to deliver global marketing campaigns by internal systems.+ Applied campaign management tools (CMT) to run eDM marketing, and managing local social media platforms + Worked with media agency and design agency to deliver campaign marketing plans (both global and local), run advertising (FB, IG, Linkedin, OOH, GDN, reading materials,...)+ Web management: managing landing page for promotion campaigns to push sale, publish and update travel information+ Managing local FB account to engage with travel agents, update promotion information, restriction information,...