- Lead all department of Power Tools including Sales, Marketing & Business Operation to achieve annual turnover & double-digit profitability target. - Manage a team of Senior Managers from various function. Develop the organization, people and their skills to meet future requirement with high performance & integrous culture. - Responsible for Country Strategy & Standard Policies development across Sales Channel, including Wholesaling, Retailing, E-commerce & Project Sales.- Coordinate and steer the Marketing activities of 5 Business Units to have a synergy and systematic approach towards the end-users. - Assume PT legal representative in the country towards internal and external stakeholders.

- Involved in various areas of organization including Sales, Marketing & P&L optimization to define the measures for achieving revenue and profit target for Power Tools business in Vietnam.- Initiated and implemented strategic business projects to strive for sustainable growth in long-term.- Cooperated with Cross-functional team across countries in ASEAN and Central departments as Project Leader to develop Growth Accelerator initiative.- Be responsible for continuous improvement of all process within organization and team competence development.

- Responsible for co-managing all profitability, revenue & quality targets of BE business unit in ASEAN, which contributes 80% to total turnover of Bosch Power Tools division.- Agreeing annual budgets and a detailed business operating plan with periodic tracking.- Develop & manage pricing strategy to ensure profitability growth.- Cooperate with local Marketing Managers to adapt product strategy and marketing direction from central to countries, including Malaysia, Singapore, Philippines, Vietnam, Thailand and Indonesia.

- Control the product portfolio and adapt strategy for each of the six countries’ business models –Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.- Lead ASEAN Home & Garden business unit to a profitable growth by new product launching, standardizing retail marketing and inventory management.- Act as liaison between regional product teams and country sales organizations to ensure the consistency of overall global communication and execution.

- Manage 10 direct dealers of Modern Trade Channel in the North region, generating nearly 30% revenue for this channel of Bosch Power Tools.- Grow MT channel of this region by 25% in 2017 via intensive distribution expansion, including opening 3 direct dealers and various subordinate ones within this year.- Enhance business partnership between Bosch and dealers by consulting solution, business planning as well as ensuring well-execution of all marketing and sales activities (online, in-store promotion, subordinate distribution, exhibitions, end-users approach…) to maintain the sustainable growth while delivering sell-in and sell-out target.- Supervise, develop and coach trade developer team to achieve overall target and fulfil the requirements for their career development.- Conduct monthly and quarterly sales forecast of the region, visit customers to gain information and represent company in the market.

- Manage inventory for a portfolio of about 150 active SKUs, generating 6% of total Power Tools annual revenue- Grow Measuring Tools brand by over 40% (top growing in Asia Pacific) and Dremel brand by plus 20% year-to-date - Position both brands via identifying target end-users, strategic pricing, selective distribution system, supporting sales team to achieve monthly target by extensive marketing and communication campaign via multi-channel- Be responsible for new product launching, for example, providing ramp-up and ramp-down plan; conducting training for sales team, dealers or end-user; creating integrated marketing activities to educate and enhance the awareness for initiative products - Provide the regional product development and after-sales service team with market feedback to improve the current ones.- Create “Derby Kit Campaign”, an integrated digital promotion via multi-channel such as social media, technology forum, key opinion leaders and Youtube viral clips that increase the total sales of rotary tools

- Provide technical consultation to several end-users while surveying the market and researching user insights- Conduct two seminars and training courses, two trade fairs and one roadshow, contributing to 10% of total growth for both brands in 2015

- Analyze monthly report to evaluate promotion efficiency and product mix profitability- Support regional Brand Manager with collecting end-user feedback, defining product ranges, pricing strategies and marketing management- Create marketing collaterals including flyers, leaflets, point-of-sales material to support dealers and sub-dealers penetration campaign