Trapti Rai Email & Phone Number

Dubai, United Arab Emirates

- Responsible for global brand management and communications at Vindico. - Developing the brand image and communication for Vindico and VRDNet (CRM software product of Vindico).- Building brand strategy and driving customer growth for the website and social media platforms.- Producing content focusing on LinkedIn, Blogs, Instagram and Facebook.- Growing the user base from scratch to 7000+ users & and implementing growth and retention models through social network and email marketing campaigns.- Working closely with the management team (C-level executives), internal teams and external vendors/ agencies for product development & and maximizing growth opportunities

Dubai, United Arab Emirates

- Responsible for global brand management and communications at Vindico. - Creating an online presence of the brand.- Developing the brand image and communication for Vindico and VRDNet (CRM software product of Vindico).- Redesigned company website and designed brand identity for VRDnet- Building brand strategy and driving customer growth for the website and social media platforms. Producing content focusing on LinkedIn, Blogs, Instagram and Facebook.- Marketing-based Lead Generation. - Growing the user base from scratch to 6000+ users & and implementing growth and retention models through social network and email marketing campaigns.- Working closely with the management team (C-level executives), internal teams and external vendors/ agencies for product development & and maximizing growth opportunities.

Dubai, United Arab Emirates

- Managing ATL/BTL campaigns for clients (Souq Al Jami, Sheikh Zayed Grand Mosque Center, Abu Dhabi) - Developing and deploying strategies to strengthen the brand and build brand equity.- Driving traffic and customer growth for the website and social media platforms.- Producing content focusing on Instagram, Facebook, TikTok and Snapchat increasing footfall at the mall of over 6+ million- Cross-functional coordination across multiple markets with senior-level management.- Monitoring, reporting and analysis for data-driven solutions to increase Retail and F&B Sales and overall mall footfall.- Partnering with creative and media teams to develop 360 campaigns that drive awareness of our content and brand on social channels.- Liaising with internal and external Brands & partners to develop programs for increasing visibility, footfall & sales.

India

- Creating a business and 360° marketing strategy plan for the fashion label.- Preparing Social media campaigns and offline marketing strategy with new launches.- Product and campaign shoots for new collections.

Mumbai Area, India

- Creating a marketing process plan for the sub-brands - Camstar, FitTox, KoffiTox, & CGG Cosmetics. - Strategic brand partnership alliances with multiple brands for business opportunities and promotional collaboration. - Preparing Social media campaigns and offline marketing strategy for the respective brands.

Mumbai Area, India

- Strategised, conceptualised and built the product along with brand strategy and driving customer growth for the website and social media platforms- Integrating and executing revenue generating and growth and retention models for the platform and growing the user base from scratch to 3000+ users- Creating social media and digital marketing campaigns and analysis via Google and Facebook Ads and tools- Producing video content for the website and social media platforms like Youtube, Facebook and IGTV- Working closely with content, tech, and operations team for product development & maximising growth opportunities - Coordinating on projects with external vendor/creative agency management- Deriving competitor insights, qualitative market trends and customer behaviours to recommend action plans

Mumbai Area, India

- Responsible for branding and customer growth at Mutterfly.- Leveraged Digital Marketing to acquire 3000 organic users and 500+ Transactions. Ensuring customer retention and repeat customer rate up to 40%.- Initiated influencer marketing by partnering with Youtuber's and corporates.- Partnered with 20+ rental companies and got more than 800 users to list 1000+ items on the platform.Development of organization through 50+ client acquisition and 30+ vendor tie-ups.- Responsible for expansion into 8 new verticals of luxury products.- Scaled up to acquire 8000+ Organic users and 1000+ Transactions in 10 months.- BTL activities and promotions as well as digital marketing initiatives of the company.- Responsible for end-to-end logistics and inventory management and 100% fulfillment rate.- Assisted in designing of company’s website and mobile application for enhanced user experience.

Bangalore Area, India

- Planned marketing strategies, city-wise marketing promotions, ATL, BTL, product launch activity planning and execution. - Part of the expansion team and made sure 4 other cities in the southern region were set up in the given time.- Worked hand in hand across external and internal cross-function teams with operations, sales and brand teams to form new strategies and ensure seamless customer and brand experience. - Branding & lead generation activities - events participation, e-mailers, online marketing on websites, marketing announcement mailers, campaigns etc.- Worked on strategic alliances tying up with different partners in the city for joint promotions, marketing to their customer base.-Conducted partners and end customers survey, strategized customer retention, competitive analysis and industry trends and check the effectiveness and ROI of marketing campaigns.

Vadodara Area, India

- B2B Sales and Marketing for PVC Pipes Division.- Sales Promotions and BTL Marketing activities for PVC Pipes in Vadodara and Central Gujarat Region.- PR activities for market development and product promotion for the distributor and retailer market- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends- Monitoring and resolution about store policies and concerns to support positive customer experiences- Created and led sales promotions and advertising strategies to boost profits and bring in new customers