● Lead and manage Bear Group, a premier commerce agency with 45+ employees; designed to help merchants grow their business via full-service web solutions. Under my leadership, Bear Group made a strategic acquisition that successfully expanded service offerings, developing a proven approach to web strategy, design, development and ongoing conversion rate optimization (CRO).● Guide client relations approach, ensure impact and ROI for clients.● Establish and lead the development of the organization’s long- and short-term strategies. Set strategic goals, while assessing and minimizing risks to the company. ● Manage company organizational structure, overall operations and make major decisions affecting the organization.● Develop and uphold the company’s culture and mission/vision, empower a strong company culture.

This role is the first position of its kind for Bear Group. The role required multi-faceted leadership, to develop a successfully integrated marketing plan, then guide the team to realize that plan to a successful outcome. The role also required having a deep and functional expertise across the full marketing funnel with both B2B and B2C audiences, in order to grow our client relationships. As Bear Group reached our targets the scope has grown to include more strategic branding and holistic business objectives.Successes• Developed Marketing Strategy• Accelerate Business Growth• Established Marketing Team

The advisory board defines and provides vision and leadership for a multi-channel focus to present a unified, customer-centric view of the brand that is consistent across each digital experience and directs execution of website creative and product content.Responsible for providing guidance and mentorship across digital marketing, digital operations/production, creative, and customer care departments to drive conversions, revenue, and growth.

• Developed an inbound and outbound marketing plan including sales funnel for the agency to execute to provide greater recognition and positioning, and a consistent flow of new client leads. • Established new core capabilities for the Marketing catalog: Email Marketing, Content Strategy, and Social Community Management. • Create integrated marketing strategies for consumer product goods brands and national nonprofits and foundations.• Build ongoing campaigns that increase brand recognition, users, and reach utilizing multiple digital and traditional marketing channels.

• Develop and execute daily, weekly, monthly, and quarterly social media (Facebook, Google Plus, Twitter, and Youtube) and email marketing campaigns. Implement testing schemes, campaign monitoring, data analysis, database management, and subscriber acquisition and retention practices; increase targeted content through segmentation.• Initiate, establish, and nurture corporate partnerships• Responsible for internal site event planning, promotion, and execution of increased member engagement within the site.• Establish, design, and expand the company’s branded merchandise product line while maintaining the company’s identity and brand consistency.• Manage Google AdWords and Facebook ad budgets, campaigns, and keywords.• Effectively coordinate with co-founders to establish best practices of tracking online marketing and advertising campaigns through Google Analytics and site monitoring.

• Develop and execute daily, weekly, monthly, and quarterly social media (Facebook, Google Plus, Twitter, and Youtube) and email marketing campaigns. Implement testing schemes, campaign monitoring, data analysis, database management, and subscriber acquisition and retention practices; increase targeted content through segmentation.• Manage Google AdWords, Bing Ads, Facebook, and LinkedIn ad budgets, campaigns, and keywords. Requires mastery of Google Analytics and meticulously tracking of online marketing and advertising campaigns.• Coordinate content and optimization of Facebook, LinkedIn, Twitter, and YouTube, and develop alternative social networking opportunities.• Establish new advertising partnerships and ad space; manage oversight of all ad creation, implementation, and evaluation.

• Lead the execution of a daily email marketing campaign. Developed and optimized content and layout for daily email campaigns, trigger emails, and retention efforts. Ensured high level of deliverability, open and click-through rates, and conversions.• Maintained best practices, developed and implemented testing schemes, campaign monitoring, data analysis, database management, subscriber acquisition and retention, and increased targeted content through relevancy and segmentation.• Required the ability to collaborate with multiple departments and executives, excellent time management, and attention to detail.