Plan, execute and manage marketing activity for online learning products. Co-develop marketing plans and budgets to achieve financial and business objectives, am a key contributor to the overall product line growth of more than $5M. Serve as a stakeholder in the product development process, including development of product messaging, positioning, and pricing. Execute market research activities and competitive evaluation. Coordinate external communications, including product release communications, new product launches, customer newsletters. Coordinate internal communications including release announcements and sales presentations to ensure that account management teams are prepared to sell product offerings. Develop promotional programs for execution by field sales and marketing, including email, direct mail, and trade show attendance. Manage product information for sources including company web site. Provide on-going sales training for all assigned product launches. Attend trade shows as a product resource to talk with current and prospective clients about company solutions.

Responsible for the management and leadership of a 1MM plus Godiva Chocolatier Boutique. Maintained service and operational standards. Focused on sales plans, budgets, scheduling, payroll, and P&L. Prepared cash reports and merchandise orders. Provided exceptional customer service while driving results. Ensured safety and security for guests and staff. Responsible for recruitment, hiring, training, and employee development. Encouraged store employees to take ownership of performance and career development plans. Effectively managed employee turnover. Responsible for training several new store managers in the district/region. Established relationships within the local business community to focus on giving the gift of Godiva.

Created visual displays inside and outside of a store to draw in business, showcase items, introduce new items, create a positive store image, and increase revenue. Built and disassembled displays, ordered printed signage. Assisted in supervising and training staff. Provided superior customer service.