 Functioned in capacities of President and CEO. Serve as the franchise owners “Chief in Trust”. Oversaw 1,200 franchisees, creating franchise structure and policy. Reorganized, and hired nine (9) new Regional Business Consultants and created a united force. Direct Reports: Four (4) departments and 25 employee, director levels, legal counsel, sales, and Administrative support. Indirect Reports: 21 Director level and Administrative support. 2,000 franchisee partners. Rebuilt morale and trust with corporate office and owners.  Streamlined activity reporting and travel expenses process and procedures. Designed interim software reporting system, replacing the 25-year-old one and integrated the new CRM system structure, combining five (5) software systems into 1. Managed a team of 15 sales and office support personnel and one (1) retail configuration manager. Created new compelling brochures and sales literature, replacing the 15-year-old ones. Implemented upgraded email system that allowed promotional sales brochure attachments and drip marketing campaigns.  Fortified franchisee relationships through cross-training and established territory assignments.Brought in new store designs and modernized the store presentation at a $15K owner cost reduction. Developed a “Store Within a Store” concept, increasing distribution and new market capabilities.

 First employee to be promoted to VP role within the minimum requirement of five years. $15MM in sales. Grew weekly sales from $26.73 to $383,500, moving $64K in product sales per day. Planned and developed $15MM annual sales budget. Delivered three new product concepts within protein categories. Grew sales and customer loyalty through service, brand integrity and customer loyalty. Developed and implemented a comprehensive pricing and protein program.  Constructed new ordering processes and methodology using new technology, streamlining company and customer order tracking, increasing overall efficiency. BIG NAME/HIGH VALUE CUSTOMER DEVELOPMENT. Chefs: Tom Colicchio, Emeril Lagasse, Michael Mina, Wolfgang Puck, Brian Massie, Gordon Ramsay. Awarded “Top Sales” person for volume sales of Kobe Beef and CAB Natural. Created and facilitated safety and risk management protocols. High-end restaurant sales in: NV, CA, CO, NY, FL UT, IL, HI, and AZ & INTERNATIONALLY. Conducted classroom corporate sales training and seminars, teaching industry people/staff “best in sales” practices.

Managed all the daily operations of a fine dining restaurant. Built an award winning wine list. Responsible for the integrated operations of fine dining establishment. AP, payroll and taxes. Trained 30 staff members: customer service, product and menu expertise. Interviewed/hired. Developed and conducted key advertising campaigns involving print, radio, television and direct mail. Including: writing copy, brochure, menu/wine list design. Collaborated with media sales representatives, producers, printers, public relations, marketers and distributors.