Travis Bautz Email & Phone Number

Staples, Mn

Sourcewell generates revenue as one of the largest cooperative purchasing organizations in the nation dedicated to serving the public sector. As a government entity, revenue from cooperative purchasing is used to fund, create, and execute programming that helps member entities deliver their missions of service.Some of our work includes:- Marketing strategy and planning- Brand management- Content management- Campaign management- Member acquisition- Membership development

Staples, Minnesota

Alexandria, Minnesota

Led marketing for $100 million consumer-direct packaged food company. Directed new product development, branding, communications, and creative through a team of 6 direct/35 indirect reports.• Grew online revenue 3X through new website, SEO, advertising, & social media/email campaigns.• Launched 300+ new products including high-profit subscription delivering 12% revenue growth.• Improved awareness and marketing ROI through rebranding and annual planning process.• Remade product line with no artificial ingredients.

Greater Minneapolis-St. Paul Area

Created new consumer packaged goods marketing group to lead cross-functional development of new products, brands, and business platforms. Matrixed leadership structure that included marketing, R&D, and Ops.• Built $250 million innovation portfolio of new-to-world, new-to-company, and extension products.• Launched new frozen dessert and frozen pizza products ranging from $20 to $65 million annually.• Created $25 million international joint venture with Mexican frozen food leader La Huerta Foods.

Greater Minneapolis-St. Paul Area

Led marketing including product creation and management, promotion and advertising for $200m consumer packaged goods frozen dessert business including the top two brands in the category, Mrs. Smith’s and Edwards. •Turned around profitability to earn record income in both 2007 and 2008.•Grew ACV distribution for high-growth, high-margin single serve products by 50%•Developed and executed strategy changes leading to record profit while building sustainable growth model

Greater Atlanta Area

Directed on-demand home food delivery start-up division for $1 billion Schwan’s Home Service division. Full P&L management and accountability for this division created to test business concepts.• Reduced operational costs 12% through launch of new high-performance metro delivery trucks.• Introduced 40 products into live test environment leading to more than $250k in research savings.• Expanded local household penetration by 40% through neighborhood event strategy.

Marshall, Minnesota

Led marketing including product creation and management, promotion, advertising, and consumer/customer insights for $600m food service business. Led team of 4 direct/25 indirect reports.• Grew annual revenue 5% while eliminating nearly 10% of skus.• Created & launched Big Daddy’s brand, accounting for $50+m in year 1 revenue.• Led strategic planning process across channels (general food service, school, c-store, deli, and vending) and categories (pizza, handheld, appetizers, Southwestern, Asian).

Marshall, Minnesota

Led product creation and management, promotion, advertising, purchasing, and demand planning for highest profit generating Ice Cream & Desserts segment of Schwan’s Home Delivery business.• Grew overall volume 6% with strategic focus on super premium ice cream.• Improved product launch success 20% through concept testing process using existing Schwan customers.

Marshall, Minnesota

Led all marketing for start-up home-meal-replacement delivery business launched in 7 US metro markets within the Schwan’s Home Delivery division.• Acquired 150,000 new clients in 7 markets through direct-response advertising and promotions.• Grew household purchases by 7% through client-direct campaigning strategy.

Greater Minneapolis-St. Paul Area

Directed frozen pizza strategy and marketing plans for Red Baron, Freschetta, and Tony’s brands in the Consumer Packaged Goods division. Grew annual revenue to $700 million & #2 overall market share position. Managed $25m advertising and promotions budget.• Oversaw 20%+ growth of premium pizza revenue.• Reduced marketing budget by more than $3m through agency consolidation.

Greater Minneapolis-St. Paul Area

Directed all marketing activities for Red Baron brand including product development, advertising, promotion, events, and pricing. Managed 3 people and $10 million annual budget.• Grew Red Baron sales by 30%/$80 million over 3-year period.• Introduced $65 million/year Red Baron Bake To Rise rising crust pizza line.• Increased brand awareness by 10%.

Mba, Business Administration And Management, General

Bs, Accounting