Passionate Strategy Director at Growth Gurus (an Elite Klaviyo partner), leading the development and execution of tailored lifecycle marketing strategies and automation plans for D2C e-commerce and B2B clients. Focusing on customer journeys and experiences, data segmentation and personalization, retention and loyalty strategies, business growth and results, plus team leadership and client interaction.Key Focus Areas:🌐 Strategic Development: Craft and oversee marketing automation plans aligned with business goals, continually refining strategies based on market shifts.🛠️ Marketing Technology Expert: Proficient in platforms like Klaviyo, HubSpot, Salesforce Marketing Cloud. Advocate for tech enhancements benefiting clients.🤝 Client Interaction: Primary liaison translating client aspirations into actionable automation strategies. Present and justify strategies to clients.📊 Data Analysis and Insights: Utilize analytics for campaign success, collaborate on holistic performance views, and provide actionable insights to clients.🚀 Project Management: Lead and ensure the success of marketing automation projects, ensuring accurate and efficient strategy rollouts.💼 Sales Support: Provide strategic insights during pitches, collaborate on identifying new opportunities, and contribute to proposal design.🏆 Team Leadership: Directly manage the marketing automation team, mentoring and championing a culture of growth, innovation, and evolution.📜 Compliance and Best Practices: Ensure adherence to data privacy regulations, establish best practices, and regularly review industry regulations.📈 Reporting and Documentation: Produce comprehensive performance reports, methodically document processes, strategies, and client interactions.🌟 Certification and Branding: Lead efforts to achieve and maintain platform certifications, contributing to market-facing content elevating the Growth Gurus brand.Let's drive growth together! 🚀✨

Growth Gurus is a fast growing e-commerce marketing agency and I am responsible for the strategy, creativity, and effectiveness of all work produced by our gurus, for businesses who want to grow in market share and revenue.This includes: • Leading the strategy and direction of work across multiple client engagements from commencement to implementation• Being the ‘engine’ of the Growth Gurus team, and our clients• Leading the remote culture at the Growth Gurus and mentoring team members• Playing a leadership role in honing and enhancing the Growth Gurus'strategic and creative development process, and seeking continuous improvement inefficiency• Analysis of overall conversion and retention marketing performance for our clients• Providing strategic recommendations to clients for future scopes of workThe Growth Gurus is an e-commerce marketing agency. We focus exclusively on being technology and conversion experts with Klaviyo and Shopify, and helping our clients fuel their growth engine by plugging the leaks in their sales funnel.https://thegrowthgurus.co/

I lead the strategic direction of marketing for our clients, focusing on conversion and retention, mainly through email.Most clients are using Shopify along with Klaviyo, and we set up lead generation popups, automations, along with email and sms campaigns to encourage purchases and referrals.My role is to analyze current automations and campaigns, and recommend new strategies that will push the revenue dial for our clients even further.

I run a "retention-focused" marketing agency who works closely with your team to personalize the buying experience for every customer, to keep them happy and increase your revenue.I'll look at your business processes and technology, map out the full customer journey, and strategize a marketing plan of action that is tailored to your company.Whether you need to set up a CRM database, email marketing automation, personalized website, or create a loyalty or referral program, let's work together and get your data working for you!CRM STRATEGYI'll start with a deep dive analysis into your data, technology, and current business processes and needs. Then we'll customize the best customer relationship management solution for your business.MARKETING AUTOMATIONCommunication is key to keeping customers happy. They need to hear from you at specific times in their buying lifecycle. With you I will create the right journeys, triggers, and email, sms, and app messages.RETENTIONLet's increase your current customer lifetime values, so the money you spend on acquiring them goes further. I'll map the customer journey, then strategize a plan to get customers to return again and again.LOYALTYYour company is only as good as your best customers. Let's craft a loyalty points and VIP program that will reward your most loyal customers, and get them loving your business even more with every return visit.REFERRALSWord of mouth is the easiest and cheapest form of marketing. I have a proven solution to give you new highly-qualified customers. This is done through low cost rewards that make everyone happy.

For the health and supplement e-commerce site Vitasave.ca, I provide the marketing strategy and plan, insights and analytics, advanced segmentation, and guide the team with marketing execution. I directly set up all technology integrations and automation flows for email marketing, loyalty and contest platforms, referrals and reviews, plus retargeting and PPC ads.Examples include: - Retention Science marketing automation connected to Magento 2 including all email flows and templates. - Klaviyo email marketing platform connected to Shopify Plus including all automation journeys and email templates.- Talkable referral platform including all procurement, backend set up, and design guidance.- Smile.io points and loyalty platform including all procurement, backend set up, and points strategy.- Viral Sweep contesting platform set up, goal setting, design guidance, and quarterly contest plan.Achievements:- 30% increase in email revenue through automations and promotions- 20% list size increase through contests and strategic website subscribe popups

I oversaw the B2C and B2B email marketing operations globally for 5 brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, Shack Shine, and O2E Brands.Lead a team of passionate, results driven Email Marketing Specialists who push the boundaries of digital marketing, and who manage simultaneous email campaigns from thought to deployment. Lead the technology integration between Salesforce CRM and IBM Marketing Cloud.Lead the strategy and execution of all automated programs and drip campaigns that see tremendous revenue from new, abandoned cart, and repeat customers.

Managed all aspects of b2c and b2b email marketing, focusing on customer retention for all four franchise brands of O2E Brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine.• Plan, build, test, optimize, and deploy promotional campaigns with post campaign analytics and reporting• Develop and execute segmentation strategies and trigger-based campaigns to drive repeat customers• Assist with email marketing strategy including goals and objective setting

Managed a team of 3 to plan and execute email and online promotion campaigns in 3 languages, including trigger campaigns, and customer retention programs • Wrote copy, edited, segmented, tested, and sent over 8 million email newsletters every month• Created landing pages with SEO copy writing, a/b testing for peak results, website analytics, and social media integration with post campaign analytics reporting• Contesting and lead generation, helping to increase the email subscription list by 30% • Was a part of the complete rebranding of mobile friendly email templates and website redesign, and the email service provider and database transition from Lyris eLabs to Silverpop Engage• Managed the media planning and design of multiple web banner ads • Worked with internal and external stakeholders to maximize revenues while minimizing subscriber list attrition • Always keeping an eye on competitors and current marketing trends to look for ways of improving the program

Created websites, branding, advertisements, digital marketing plans, branding strategies, and implemented online marketing tactics for various companies. Projects included SEO, PR copywriting, social media management, and design of websites, advertisements, logos, print posters, and more.

Represented the boutique hotel professionally to business leaders and celebrities, helping them decide what to do and where to go in beautiful Vancouver.

Created a media kit and a competitor analysis, and wrote marketing copy for press releases, email newsletters, and the website. Plus, researched new areas for possible franchise locations based on census data.

Led the Advertising Committee of over 20 to become the creative force behind the BCIT Marketing Association. We brainstormed and designed multiple event posters, branding logos, and advertisements for multiple events and external companies using print, TV, radio, and the Internet as marketing channels.

Created full Integrated Marketing Plans which included: • Objectives, positioning strategies, branding, and SWAT/competitor analysis • Emarketing strategies, SEO, PPC ads, keyword analysis, and web design • Promotion campaigns, contesting, experiential, and tracking ROI results • Advertising and direct marketing copywriting and design, with post ROI analysis • Public relations press releases, media kits, and media planning • Marketing research, database design, and surveying • Team work, management, and leadership Also learned advanced Microsoft excel, word, powerpoint, and Adobe InDesign techniques.

Managed building projects by meeting with builders, homeowners, and architects to solve problems and meet deadlines. Organized job sites from start to finish, dropped off supplies and cheques, and organized work crews to complete each project, with some overlapping.

Entertained 2000 adult guests seven nights a week. Responsible for running the night club, planning and hosting different activities and events, and interacting with guests from all over the world. Also helped organize and guide shore excursion tour groups.