Travis Haines Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

• Lead all marketing, branding, advertisement, programming, and digital media efforts for Bottled Blonde (2) and Backyard (2) locations in Dallas and Fort Worth.• Collaborate with operations, VIP Services, and other key stakeholders to identify areas of opportunity and oversee the execution of corporate marketing initiatives to help venues achieve financial goals.• Oversee social media for all four venues on all platforms including content calendar curation, staff incentive program integration, live event coverage, and community management.• Drive programming and activation calendars by developing weekly events and campaigns; oversee creative processes for support collateral and digital ad campaigns.• Partnered with group sales and special events to improve lead generation channels, conduct venue tours, and deliver client presentations, resulting in a 25% year-over-year increase in regional special events and corporate group business.• Identify and establish strategic partnerships for brand alignment with streetwear brands, celebrities, talent, and over 15 beverage suppliers.• Generate weekly reports, event recaps, and financial analyses of events, promote guest feedback, and set goals.• Manage artist relations, including outreach, contract negotiation, talent riders, travel, and performance coordination.

Las Vegas, Nv

• Developed and executed strategic marketing efforts and initiatives for the company’s portfolio of venues, centered on Flanker Kitchen + Sports (Las Vegas, Salt Lake City, Glendale, AZ) and Carversteak (Las Vegas).• Led annual programming and activation calendars, creating promotional collateral and collaborating cross-department (culinary, mixology, special events) to create special menus and align execution on large-scale events.• Built and maintained strategic partnerships with professional organizations such UFC, WNBA, NHL, NFL, and NBA, enhancing brand visibility through official events.• Generated incredible PR and social media engagement by strategically utilizing trade accounts to host appearances with Hall of Fame athletes, championship fighters, and other celebrities.• Developed strategic event pricing, generating over $500,000 in incremental revenue from closed-circuit and PPV events.• Operationally supported large-scale events like the Official UFC Fight After Party as a floor manager, as needed.• Established partnerships with third-party agencies to coordinate influencer and athlete events with celebrities like Jon Jones, Patrick Mahomes, Katy Perry, Britney Spears, and others.• Received awards for Flanker ("Best of Vegas," "Best Sports Bar") and Carversteak ("Las Vegas Best Steakhouse 2023-2024," "Forbes Best New Restaurants Las Vegas").

Las Vegas, Nv

Las Vegas, Nv

• Recruited pre-launch to oversee operations for Stadium Swim, the largest sports-viewing pool and entertainment complex in Las Vegas. (65,000 sq. ft.).• Supervised a team of 100+ staff across Food & Beverage, Security, Cashiers, VIP Hosts, and Pool Operations.• Ensured opening/closing procedures and promoted high-margin bottle service and cabana reservation upsells, managing up to 4,000 guests daily.• Conducted hiring, training, and staff development, while leading department and daily pre-service meetings.• Developed and refined procedures and promotions to improve business levels and align with company policies.• Supported the development of cost proposals and oversaw the selection, purchasing, storage, inventory, maintenance, and usage of all related food and beverage supplies and equipment.

Las Vegas, Nv

• Played a key role as part of the new Lifestyle Hospitality division that oversaw marketing, management, and operational control of 15+ venues at properties within the MGMRI resort portfolio.• Developed and successfully executed promotions and events at multiple venues including celebrity-hosted parties, athlete signings, and official concert after-parties for Lady Gaga, Janet Jackson, Bruno Mars, and others.• Created and presented new marketing activations to the President of Events & Nightlife, including budgeting, creative collateral, and integration with corporate communications and social media.• Managed over $200,000 in trade accounts from strategic partners and sponsors, optimizing partner funds to achieve departmental objectives.• Collaborated with cross-function teams including property marketing, operations, public relations, social media, casino marketing, and VIP Services to ensure the best possible event revenues were achieved.• Venues included: Bellagio (Mayfair Supper Club, Lily Lounge), Aria (Alibi Lounge), Mandalay Bay (Skyfall Lounge), Park MGM (On the Record, Roy Choi’s Best Friend, The NoMad Bar, Juniper Lounge, Money Line Sports Bar and Mama Rabbit Tequila Bar).• Started as Executive Assistant to Vice Presidents of Divisional Marketing & Operations and was promoted twice.

Las Vegas, Nv

• Liaison to the Vice Presidents of Marketing & Operations for MGMRI - Events & Nightlife.• Support both executives with weekly and monthly calendars, scheduling, travel flights/hotels, and sitting in with meetings as requested.• Develop new activations inside Juniper Cocktail Lounge with the department's marketing team for concepts, branding, and advertisement.• Manage vendor relations with scheduled activations to support our partner's brands, advertisements, and payment.• IT support for the department - scheduling LSRs for new hires, CA Catalog Tickets, Century Link phone support, web access, and ordering office devices/equipment. • Talent Acquisition support - reviewing resumes, interviews, and leading new hire onboarding/training when requested.

Las Vegas, Nv

• Promoted for Corporate Recruiter for Las Vegas Arena Management, WNBA - Las Vegas Aces, Corporate Entertainment (Ticketing, Finance, Security, Guest Services, Group Sales, Marketing, etc.), Nightlife & Events, Social Media, Gaming, Legal, Government Affairs, Transportation, and Call Center.• Oversee onboarding of new hires from line level, management, executive, and above, but not limited to compensation before generating offer, background and toxicology testing, relocation packages, and new hire processing & orientation.• Develop new screening standard operations procedures with department executives to identify the most qualified candidates with the application selection and limit the time to fill the role.• Reduced MGMRI - Arena Management hiring needs by 86% within the first 90 days of overseeing facilities. • Lead department quarterly in applicant new hiring with requisition open to fill requirement period of 90 days per position.

Las Vegas, Nv

• Lead Recruiter for MGM Grand, The Signature at MGM Grand, T-Mobile Arena, and Shadow Creek Golf Course; ranging 2,500 + career opportunities annually.• Responsible for MGM 5 divisions for MGMRI - Las Vegas properties across 13 locations before the implementation of assigned property recruiters (Entertainment, Back-of-House Operations, Finance, Facilities, and Food & Beverage). • Oversee onboarding of new hires from line level, management, executive, and above but not limited to compensation before generating offer, background and toxicology testing, relocation packages, and new hire processing & orientation.• Coordinated MGMRI - Annual Veterans Career Fair 2016 event, increasing veteran hiring from the previous year by 92%.• Evaluate department job descriptions and requirements while partnering with division and departmental leaders to establish clear objectives and candidate-sourcing strategies by utilizing talent management and social media platforms.• Developed over 5,000 career requisitions annually for MGMRI - Careers Website with Workday & Career Talent Systems (CTS).• Create and execute Talent Acquisition standard operating procedures for department/hiring managers.•

Las Vegas, Nv

• Liaison to Talent Acquisition Specialists / Recruiters, Employment Services, and College Programs for MGM Resorts International.• Created department requisitions and new hire pre-screening questionnaires for department roles to verify the most qualified candidates for department hiring managers.• Developed talent acquisition department job descriptions and requirements for standard operation procedures. • Supervise talent acquisition representatives daily to ensure daily goals are met for department success.• Attending campus site visits, developing career fairs, speaking for schools & events, and community outreach with/without budget. • Support with annual career fairs for MGM Resorts International.• Outsourced hard-to-fill positions for potential qualified candidates.• Ranked in the top 100 Most Admired Employers for undergraduate, and graduate students for 2013.

Las Vegas, Nv

• Promoted to Corporate Recruiter, responsible for talent acquisition across diverse MGM departments, including Arena Management, Las Vegas Aces (WNBA), entertainment, gaming, nightlife & events, emergency response team, etc.• Managed end-to-end onboarding, including compensation, background checks, relocation packages, and new hire orientation.• Reduce MGMRI – Arena Management hiring needs by 86% within the first 90 days across Dolby Live, MGM Grand Garden Arena, T-Mobile Arena, Michelob Ultra Arena, and MGMRI – show theaters.• Led quarterly department hiring, consistently meeting a 90-day open-to-fill period.• Previously Lead Talent Acquisition Specialist for MGM Grand, The Signature at MGM Grand, T-Mobile Arena, and Shadow Creek Golf Course, ranging 2,500 + career opportunities annually.

Bachelor Of Science In Business Administration, Marketing, 3.8

General Education, General Education, 3.5

Certification, Diversity / Culture