Travis Rhee Email & Phone Number

Ottawa, ON, CA

• Worked with the founder of Acquire on a data analytics software product for ad budget management, managing all aspects ofProduct. Worked on go-to-market strategy, product features and team hiring with them.
• Developed a roadmap from MVP to V1 of Product. Created a Agile framework for rapid testing/feedback and iteration.
• Collaborated with the UX designer and graphics team on branding, website, user stories, personas and UX testing guidelines for MVP.
• Worked with Dev Lead and Data Scientist on the software development of features and machine learning algorithms respectively.
• Onboarded 20 users onto our beta-program to test MVP via outreach and marketing.
• Oversaw the analysis and implementation of MVP feedback into V1 of product.

Toronto, Canada Area

• Oversaw, managed, and produced all in-house video creative from pitch to production to editing. Budgets ranged from $5K to $25K.
• Implemented analytics and BI software across the company (Datorama).
• Oversaw the advancement and implementation of the data analytics team (a data scientist, data engineer, and analyst).
• Analyzed campaign data to develop internal best creative practices for paid social video content for specific demographic and interest targeting.

Toronto, Canada Area

• Oversaw and deployed $1M+ in paid social ad spend across digital channels for clients.
• Managed and mentored a team of account coordinators to implement paid social campaigns and strategies.
• Managed all client communications and omni-channel marketing strategy for 5 clients including a publicly-traded hospitality client.
• Presented strategies and insights to client executives and founders weekly.
• Implemented best practices in scaling paid social campaigns for a large fragrance brand, improving ROAS by 200%.
• A/B tested landing pages, and developed improved creative and audience targeting strategies for a publicly-traded hospitality client leading to a decrease in cost per acquisition from $9 to $3.

Toronto, Canada Area

• Full Stack Data Visualization Engineer for large financial services client. Developed and implemented Power BI reporting and big data environment. Included training, developing new dashboards and reports, development.
• Researched and analyzed applications of blockchain for the Oil and Gas industry to find use cases within the supply chain.
• Supported the development and implementation of Tableau dashboards for HR and talent acquisition analytics. Included data cleansing, training and demonstration of best practices in data visualization.
• Developed and designed reporting dashboards to be used in financial reporting for a large confectionery distributor. The role included coordinating design thinking workshops to gather requirements and prototype mock ups.
• Assisted with the assessment of a Data Lake for a large financial services client which included organizing workshops, interviews and materials for review. Documented requirements for architectural framework and.
• Developed and designed a Tableau dashboard for a hospitality company to be used for financial reporting

Toronto, Canada Area

• Focused on growth marketing videos for start ups. Clients included, Shopify, Wattpad, Ada Support and Tilt.
• Video production lead for creative agency (www.ssunday.co)
• Organized and produced campaign videos for a provincial political candidate.

Queen's University, Kingston, ON

Certificate, Product Management

Bachelor Of Arts, Economics

Bachelor Of Computing, Cognitive Science

Cognitive science is the interdisciplinary scientific study of the mind and its processes. Course requirements include computer.