Sem Specialist
Current- Develop and execute comprehensive SEM strategies to achieve business objectives
- Conduct thorough keyword research to identify high-value terms and phrases
- Create and optimize ad copy, landing pages, and other campaign elements for maximum relevance and performance
- Implement bid management strategies to optimize CPC (Cost Per Click) and CPA (Cost Per Acquisition) metrics
- Monitor campaign performance metrics such as CTR (Click-Through Rate), conversion rates, and ROAS (Return on Ad Spend)
- Optimize SEM budgets effectively to maximize return on investment and achieve target KPIs