Sem Specialist
Current• Develop and execute comprehensive SEM strategies to achieve business objectives• Conduct thorough keyword research to identify high-value terms and phrases• Create and optimize ad copy, landing pages, and other campaign elements for maximum relevance and performance• Implement bid management strategies to optimize CPC (Cost Per Click) and CPA (Cost Per Acquisition) metrics• Monitor campaign performance metrics such as CTR (Click-Through Rate), conversion rates, and ROAS (Return on Ad Spend)• Optimize SEM budgets effectively to maximize return on investment and achieve target KPIs• Communicate with clients on campaign performance and updates