Senior Paid Media Strategist
Current- Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals- Monitor the pacing of paid media campaigns to ensure no under or over delivery- Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance- Track and report performance metrics of paid marketing campaigns for internal and external stakeholders- Effectively communicate campaign status, discuss campaign results, and strategic plans to internal team members and external stakeholders to continually improve performance- Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients ahead of their competitors through paid media campaigns- Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance- Provide support to internal stakeholders as it relates to relevant requests