• Led multiple cross-industry products from 0 to 1 at a venture studio, created by the founders of Moat, as their first technical hire.• Developed and implemented the hiring process, screened and selected software engineers and designers, and collaborated with founders to shape the company structure. • Built out the initial MVPs across multiple industries, conducted customer demos, gathered and analyzed feedback, and iterated on features to solve customer problems.

• Managed a team of 4 Product Managers responsible for launching and maintaining JavaScript and custom API integrations related to Moat’s flagship measurement product that accounted for 40%+ of total Moat tracked impressions (including Facebook, Snapchat, YouTube, Amazon, Walmart, Target, Giphy, Reddit, Snapchat, Nielsen).• Responsible for operational strategy and roadmaps for new products that utilize data gained through Oracle acquisitions. Including Moat Reach which measures cross-web/TV/OTT digital frequency/demographic data.• Represented Moat as a speaker at industry panels and events including IAB Tech Lab and Media Ratings Council.

• Grew Moat’s partnership integration engineering team (directly managed 3 integration engineers) to strategically advance and integrate data solutions for rapidly expanding customer base, focusing on enterprise growth ahead of acquisition by Oracle. • Expanded interoperability of custom built point-solutions to work across a wider client-base, growing custom API integrations, video, IVT, mobile SDK (proprietary and OM SDK), and audience data integrations (Bluekai, Datalogix).

• Managed team of 2 integration engineers responsible for advancing Moat’s third party partnerships and expanding into custom API integration with major social platforms (Facebook, Snapchat, Twitter, Youtube).

• Spearheaded integration engineering support for data partners - including audience and geo-tracking systems, enhancing campaign effectiveness and enabling precise targeting for and campaign measurement for key partners.• Developed reporting frameworks to track campaign performance and effectiveness, providing actionable insights, discrepancy analysis, and recommendations for optimization.

Managed all ad-tech on-boarding for Hulu, including VAST, VPAID, viewability, mobile, interactive, and audience-tracking vendors. As this was a new role, I contributed to the design of my role's success metrics and scope. • Increased YoY vendor on-boardings by 138% which contributed to securing new business. • Collaborated with a cross-functional team representing Engineering, Legal, Ad Platform, Sales, Product and Vendor Engineers to develop a new on-boarding process from scratch.• Troubleshot technical issues with video ad-serving.

• Managed campaigns for $8MM / quarter across multiple account executives, regions, and industries, leading a team of traffickers. • First Campaign Manager in the NYC office supporting satellite sales team. • Lead an internal data project team to investigate and expand vendor tracking, which led to my new position being created.

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