Travon Smith Email & Phone Number

Toronto, Ontario, Canada

Markham, Ontario, Canada

• Conceptualize, execute, and measure digital and PR campaigns that are developed in-house that educate, entertain, and interest customers of the Allstate brand, its products, and those of its strategic corporate partners.• Lead and manage the external communications activities of major sponsor-partner and charitable programs and activities in coordination with the CSR department and the Allstate Foundation of Canada. This includes working with Allstate employee grant-recipient agents to generate positive community media stories.• Create, edit, manage, and oversee the development, corporate content for company external websites, primarily the Good Hands Blog.• Coordinate and engage with internal technical and SEO specialists to continuously improve the performance and accessibility of the Good Hands Blog.• Execute the dissemination and pitching of Allstate corporate announcements to journalists to secure positive media coverage under the direction of the Corporate Communications and Change Enablement Team • Support the Social Media team by developing and coordinating the creation of monthly, always-on content calendars through internal resources and with the support of an external PR agency partner. • Support the company in issues and crisis management through media relations, social media content, and blog articles.

Markham, Ontario

* Identify opportunities to enhance Allstate’s corporate reputation and image nationally and work with agents across the country to improve local community visibility* Support regional execution of corporate communication campaigns* Execute communication strategies that help promote Allstate’s corporate giveback initiatives and commitment to the community* Assist with social care on Corporate Social profiles, including Instagram, Facebook, Twitter and LinkedIn* Work with our communications agency to handle incoming media queries by identifying internal spokespeople and facilitating and arranging media interviews* Prepare and coach Allstate spokespeople for events and media interviews

Toronto, Canada Area

• Developing communication plans and roadmaps to identify key elements to execute any and all public relations campaigns. • Leading and ensuring the success of multiple public relations projects across various accounts in industries ranging from retail, food, and cannabis.• Managing the daily workflow of interns and account coordinators; editorially assigned work and providing coaching.• Working with traditional media, social media influencers, and applicable stakeholders to ensure that client’s announcements and key messages clearly communicate to its audience.

Toronto, Canada Area

• Conducted environmental scans gathering industry intelligence for clients and providing recommended course of actions. • Assisted account managers with the development of press releases, media advisories, pitches, and other related media materials. • Liaised with traditional media, communicating client key messages, as well as coordinating interview opportunities. • Gathered applicable coverage generated from our outputs for the purpose of populating internal matrix for client reports

Mississauga, Ontario

• Worked multiples shifts, flexible hours, and managed a high volume of tables while ensuring that clients had a proper and safe dining experience • Coordinated client seating and client to server ratio in order to ensure a smooth and enjoyable dining experience for clients• Conducted training programs for current and new staff members• Organized work schedules to meet employees’ demands

Ottawa, Canada Area

• Participated in strategic meetings to provide clients with consultation with regards to contracts, ideation, and planning for events and shows.• Worked side-by-side with the production manager to organize and manage all junior staff and volunteers. • Drafted media materials for clients including, press releases, fact sheets, backgrounders and key messages. • Conducted research into prospects to pitch as new clients.

Honours Bachelor Of Public Relations, Public Relations

Activities and Societies: Expérience Communication Experience (ECE) Program, Ottawa, Ontario AIESEC OttawaThe Department of Communication.

Bachelor Of Public Relations, Public Relations, Advertising, And Applied Communication

Activities and Societies: Member of Ottawa chapter of CPRS (Canadian Public Relations Society)This is a joint program with the University.