Trent Ryan Email & Phone Number

Philadelphia, Pennsylvania, US

• Managed regional field marketing strategies for the Mid-West and the Mid-South regions for the Specialty Snacking BU.
• Recruited, hired, trained and developed local field marketers for 10 major cities throughout the Mid-West and Mid-South.
• Executed customer interaction strategies in each market to include; market surveys, sampling events, community events, corporate sponsorships and consumer engagement activities.
• Collaborated with Business Analytics & Insights team to capture and synthesize data at a regional level to become more effective in the field.
• Partnered closely with regional sales teams to define and execute programs tied to revenue goals.
• Analyzed effectiveness and frequency of in-store displays and campaigns at a regional level to help sales leadership and brand teams create effective future in-store campaigns.

Defiance, Missouri, US

• Delivered the most successful summer selling season in the company’s history by increasing on-premise volume by 21% and off-premise by 6.9%. Responsible for selling category solutions to targeted large format grocery.
• Leveraged positive category trends to obtain ad support from all off-premise chain accounts (Dierberg’s, Schnucks, Shop N Save and Total Wine & More).
• Increased market share of the William K. Busch brands in the premium domestic grocery category as measured by IRI.
• Turned negative sales trends to positive sales trends as measured by IRI and VIP.
• Trained, developed and lead William K. Busch sales force in areas of selling skills, leadership skills, presentation skills, category management and distributor management.
• Developed customized local marketing plan

• Establish sales, stale, and distribution targets and merchandising objectives for each assigned distributor.
• Coach, mentor, and provide management assistance and performance evaluations to distributors to achieve Pepperidge Farm’s sales goals.
• Deliver unit volume and dollar volume results versus established objectives/targets.
• Manage the route closing process for new distributors. Collaborate with legal, internal partners, and the new distributor to ensure a successful closing.
• Maintain a merchandising strategy for all Pepperidge Farm products that ensures the proper handling, placement, and stale allocation levels/objectives.
• Conduct weekly retail store audits to ensure planogram integrity is maintained and promotion execution targets are achieved.

Chicago, IL, US

• Responsible for 12 Independent Operators and enforcing compliance of all company policies, rules and procedures including; global business practices, diversity and inclusion and human resources directives.
• Provided training for Independent Operators; selling skills, business management, technical operations, category management and ordering process.
• Zone Champion for rollout of new ordering equipment for entire St. Louis Region.
• Named “Top Leader” at the District Manager Academy in February 2010.

Chicago, IL, US

• Responsible for delivering onsite training and learning interventions to front line distributor managers specifically around the topics of selling skills, people management skills (Situational Leadership combined with.
• Responsible for delivering effective training by analyzing course material to ensure appropriateness, making minor revisions to course material to enhance value to participants, managing all logistical arrangements of.

Chicago, IL, US

• Account representative for 55 high volume Beer Centric Off-Premise outlets in St. Louis market area.
• Continuously monitor retail pricing to ensure accuracy and margin parity vs. competition.
• Develop custom Point of Sale pieces to create excitement and awareness of local and national promotions.
• Close distribution gaps on key packages by focusing on the features and benefits to the Retailer.
• Use Space Planning Software to sell in Price level Merchandising philosophy and Days of Supply methodology to help retailers maximize profits out of their coolers.

Saint Louis, MO, US

• Account Representative for 20 of the highest volume off-premise accounts in West St. Louis County.
• Achieved and maintained shelf set standards established by the suppliers I represented.
• Set up point-of-purchase displays and merchandising elements to enhance brand awareness and promotions.
• Obtained immediate distribution of new items.
• Responsible for reaching and exceeding supplier’s yearly case goals by executing sales plans.
• Helped customers identify display priorities that will increase sales and profit margins.