Provide strategic business planning, financial, marketing, operational leadership, human resource management and responsible for day-to-day business management and administration and growth of the organization.

Author of "Attaining Ultimate Results from your Loyalty Club"-Covers all strategies in growing your revenue and visitation of members. Looks at Life Cycles of Customers, Analytics, Retention and Acquisition Strategies http://www.vividpublishing.com.au/trevortaylor/ Loyalty Club Acquisition and Retention Strategies. Launch New Clubs and Benefits.Qualitative and Quantitative Research.Digital and Social Strategies: Inbound Marketing, Content Marketing, Hubspot, Facebook, Facebook Adverts, Twitter, MMS, Blogs, Instagram, EDMs,SEO,Ad words, Google Aps, Google Analytics, Google +Mobile Marketing and Optimization.Direct Mail Strategies. Strategic Marketing Mix , Event Management, Promotion Campaigns. VIP Strategies, VIP Events and Promotions to drive visitation.Sales Skill Training, Sales Behavioural Skills, Knowing when to Close a Sale, to increase revenue. Learn the 8 Ps of Service Marketing. Manage the PLC. Setting Sale Targets and Budgets.Launch New Products and managing the Product life Cycle with various strategies to get the most sales and revenue.Acquisition Strategies. Launch Strategies, Data Mining ,CRM. Brand Positioning and utilising your brand to be part of the Community.Marketing Mix Strategies for Horseracing to increase visitation and revenue growth.Corporate Sales Strategies ,Sales Training and Behavioural Analysis:-Managing the Sales Staff to exceed budgets.Creating the correct Vision and Mission Statements for your Business.Brand Growth StrategiesEvent Management.Website Google Analytics',Adword Development. SEO.

Provide strategic, financial, operational leadership, human resource management and responsible for day to day business management and administration and growth of the organization. Highlights have been launching the first CRM Equus Members Club Kiosk at a race club in Australia and posting excellent growth in TAB T/O in 2022. Drafted up new Strategic Business Plan. Presented to our AGM the FY22/FY23/FY24 results and created the yearly budgets. Achieved historical growth in revenue in FY23 with external events increasing YTY from FY22 to FY23 by 78%. YTY Raceday Bar Revenue grew129% and we grew our Gold Cup Race Day Bar Sales YTY by 297%, a historical record for the club.

Regional Development Australia Barossa is a partnership of federal, state and local (Barossa, Gawler Light, Adelaide Plains) government and local industry, established to facilitate economic growth, to influence the use and management of resources and maximize opportunity in the region. It embraces infrastructure attraction, business investment, business retention, business expansion and jobs creation, social capital development and an environment to support these objectives. I manage the largest Business to Business (B2B) regional network with 50 B2B consultants and over 3000 active members. I Implemented the largest business conference in the region "Transforming Business “with 11 expert speakers. This conference brings innovative new business ideas ,knowledge and skills to our regional businesses.I have Presented at Business Breakfasts "Changing Strategies to Changing Consumers", "Ready, Aim, Fire" ,"Disrupt your business before a Competitor does", “Reinvent your Marketing Strategy “ and mentored a workshop on " Best Sale Methods and understanding your customers Behavioural Styles" to Pernod Ricard and Telstra. I consult and mentor to a variety of business owners and support numerous start-ups.

Assisted with Sales and the Opening of Telstra retail Store in Port AugustaManaged all Telstra sales staff for B2B and Telesales Team Launched a B2B seminar on NBN in Port Augusta for all business members and worked with RDA North in educating members on NBN.Trained and coached all B2B sales staff on Sales and Behavioural Styles to drive further sales.Drafted up all sales staff KPIsManaged all sales staff budget targets.Achieved record historical sales and revenue growth with 85 Digital Office Technology Phones Sold in 2 months.

Marketing Mix,Marketing Strategies,Business Plans, Advertising Strategies,CRM,Table and Slot Promotions, Post Analysis, Research, Acquisition Strategies, Launched New Loyalty Club "Rewards",Budgets, ROI, VIP Events, VIP Promotions,Implement and manage main floor Table and Gaming Machine Promotions,Kiosk Strategies,E-Marketing,Manage all content for direct mail for Gaming Machine and Table members.Gaming Product Launches, Manage the Loyalty "Rewards" Club.2012-Certified Practicing Marketer(CPM)-Australian Marketing Institute2012-Charter Marketer-EU & RSA

Implemented Full Marketing Plan and Strategy. Marketed Hotel, Created Brand,Acquistion and Visitation Strategies forCasino Resort, Created Marketing Mix around Golf Driving Range,Conference Rooms, Race Course,Restaraunts,VIP Room,Entertainment Facilities,Launched New Loyalty Club .Implemented all table and slot promotions.Managed and Created Large Events like Bollywood Shows which drew in 16000 Visitors,Event Management Strategies,Company of the Year,Casino of the Year in Group,E-Marketing,Created Website, SMS, MMS Advertising Strategies,Launched New Radio Station Studio in Casino,Kiosk Acquisition Marketing. Board Member of Community Chest, Marketing Board Member for Tourism PMB Charter Marketer-EU &RSA, Horseracing Strategies in growing visitation and revenue.