Managing Partner
CurrentBannikin is a Canadian-based professional services company operating exclusively in the tourism space and specializing in strategy, development, and public relations. We are particularly interested in the sustainable growth and development of tourism businesses and destinations. We value quality over quantity, and we celebrate diversity and inclusion when it comes to tourism stakeholders, assets, and opportunities. We recognize non-financial forms of capital and put community at the… Show more Bannikin is a Canadian-based professional services company operating exclusively in the tourism space and specializing in strategy, development, and public relations. We are particularly interested in the sustainable growth and development of tourism businesses and destinations. We value quality over quantity, and we celebrate diversity and inclusion when it comes to tourism stakeholders, assets, and opportunities. We recognize non-financial forms of capital and put community at the heart of all our work. We honour and respect the histories, heritage, cultures, and natural wonders that bring destinations to life, and we work in tourism development because we know that it can generate net positive benefits for residents, business owners, visitors, and the environment.As part of our strategy and development work, we use community-based and participatory research to inform both decision-making around capitalizing on tourism development opportunities. We also co-design strategic plans for tourism businesses, organizations, and government bodies to maximize their positive impact through tourism. On the public relations side of our business, we support small- and medium-sized travel companies working to connect with customers in North American and other markets. We also work with destination organizations to co-create strong brands and develop storytelling capacity. Show less