Trey Richardson Email & Phone Number

Greater Atlanta Area

● Heads up all B2B & B2C marketing efforts for a leading company in the commercial audio & video market ● Manages a team comprised of in-house staff and vendors for all marketing needs● Leads branding for all corporate and product related items● Evaluates & manages B2B & B2C advertising for digital & print media as well as key industry resources● Uses analytical tools for lead generation and to measure marketing efforts for MQL And SQL production (Salesforce, Pardot, Marketo, Google Analytics, Meltwater, and others)● Creates various online and email campaigns to drive key decision makers to us to better know their needs and when to establish contact ● Initiates collaborations for all creative & promotional items with sales, customer service, and other departments● Creates and edits written content for web, catalog, technical applications, and white papers as well as contributes articles in industry-based media outlets● Develops & manages webpage layout and pages through WordPress and basic HTML knowledge● Organizes & maintains press contacts and builds strong relationships with key editorial staff● Negotiates all digital & print advertising with an emphasis on lead generation and having the ability to track & measure our marketing efforts● Determines & manages all external marketing efforts such as large & medium tradeshows, demos, and other key opportunities in both domestic & international markets● Successfully manages & maintains a marketing budget by continually striving for the most cost-effective impact

- Research and contribute articles covering personal interviews, product reviews, current tech, industry news & advocacy designed around main page format as well as social media- Investigate all subject matter by reviewing and communicating with key resources- Provide professional level photography & editing - Consult and test with companies on product development & design to further improve and evolve their products- Create & edit photography and video with Adobe Creative Suite (Photoshop & Lightroom as well as other popular software)

Write copy for both B2B & B2C formats in both creative & technical AP styles. Created content for product marketing as well as technical manuals and white papers.

- Contribute daily articles covering product reviews, current tech, industry news & advocacy designed around main page format as well as social media- Investigate all subject matter by reviewing and communicating with key resources- Remain at the forefront by being a goto contact for PR and other media contacts through persistent networking- Provide professional level photography & editing - Attend press events and tradeshows all over the world to provide timley and indepth information to my readers- Promote cycling-related products, events, and industry highlights- Consult and test with companies on product development & design to further improve and evolve their products- Create & edit photography and video with Adobe Creative Suite (Photoshop & Lightroom as well as other popular software)

A committee comprising of various individuals who are leaders in their respective industries that join together in coming up with ways to plan and advance the growth of IMBA / SORBA and to create lasting partnerships with various land managers to gain access for mountain bike trails.

• Oversaw and managed B2B sales and services to 80+ accounts• Created sales strategies to best support the various types of retailers from small individual shops to large big box and franchise retailers • Kept in close contact with important accounts and dedicated time to prospect and generate additional business • Planned and organized training workshops on our products and Point of Sale integration with our B2B site• Managed individual account statistics involving payments, terms, and forecasting future needs• Worked directly with vendors to sell, market, and improve current and future products• Attended and supported industry events, trade shows and product demos & clinics

Managed the CST (Cheng Shin Tire) cycling brand in the domestic and international markets.• Developed a business plan to launch the CST Tires brand to complement the highly successful Maxxis brand to both domestic and international markets• Created a successful B2B sales and marketing strategy aimed at OEM customers, distributors and retailers • Collaborated with senior management and global R&D teams in China and Taiwan to anticipate market demands, trends, and technologies to continuously innovate our products and maintain brand image• Worked with third party resources on various marketing projects, photo shoots, and other needs as they arose• Conceptualized and managed all consumer and B2B marketing materials including consumer and OEM catalogs, brand website, all print advertising, media outlets, trade show booth design and brand gifts & accessories• Managed the creation of trade show booth design with emphasis on visual impact, being transportable and reusable• Maintained continuous communication with all major media outlets including print and web-based• Provided detailed sales reports to analyze the current and future direction of the brand• Organized athlete and event sponsorships that best focused our product towards the target population

Houston, Texas, United States

The first manager I worked for (Jeff Neilsen), opened his own shop. I wore most of the hats and learned everything there was to know about networking, working your community, outside-the-box approaches to creating a presence, and adapting to every situation. I also formed friendships that have lasted decades.

Houston, Texas

Worked primarily with forwards and injured players returning to activity.

Houston, Texas, United States

My senior year in high school, I hung out at the shop almost daily for 6 months before they finally hired me. First job in a bike shop where I began to learn the ropes while in college. Little did I know, this was the start of a very long and wonderful journey.