Responsibilities:Building strategy for assigned brands aiming to gain share & penetration.Leading commercial planning cycle with cross function teams to deliver volume target Managing brand P&L and ensuring A&P budget to be planned & implemented successfully to drive brand growth.Monitoring market trends, competitor’s activities and product/ brand performance on regular basis react timely to improve sale performance.Leading brand thematic engagement campaign that involves product packaging development, activity mechanism, Route-to-Market plan, and ROI performance.Accomplishments:Continuously driving double-digit volume growth for Yomost from 2019 - 2022Built at scale engagement model for Fristi with optimal media effectiveness (ROI 500%)

Responsibilities:Maximizing the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.Translating communication strategy into social strategy with derived social insights to plan social narrative for owned, earned, and paid channels. Gauging the impact of the digital marketing for consumer engagement campaign including ideations, digital productions and operations.Accomplishments:Successfully delivered 5 launches in the span of 6 months with cadence and high performance.Launched Galaxy A51 with the 1st-in market Macro camera - The most successful A Galaxy leading to over 500,000 devices sold within 2 months, setting record in all A-series launching history.

Responsibilities: Liaising with clients in brand growth plan and owning communication campaigns that delivers client's needs including managing, supervising and collaborating with different partnersMy key accounts were Peugeot Scooters, Pizza Hut, Nestlé (Nescafé 3in1, Nescafé Café VIệt, Nutren Optimum and Junior), Carlsberg group (Huda, Tuborg and halida), Vinataba-Philip Morris (Marlboro and Champion). Achievements:Achieved triple sale target for the relaunch of Huda - a member of Carlsberg Group in 2017Successfully launched Champion Platinum in Vietnam with 3rd highest top-of-mind awareness in 2018Uplifted all attributes of Brand Imagery for Huda by delivering Huda Central's Top Talents Campaign in 2018

Responsibilities: Assisting in running marketing campaign to strengthen corporate equity using owned and paid platform and monitoring advertising practices to ensure 100% accurate information of properties delivered with high points of interest from prospectsAchievements:After 1 week of being on the market, all properties were rented out Auckland-wide by optimizing Trademe listingsWon 10 property owners in 3 months that potentially generated NZD 12,000 per month using email marketing