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Chief Communications Officer, global brand strategist, and former Wall Street analyst. Providing a unique perspective blending broad corporate and agency experience with financial acumen to solve complex brand and business challenges. Strategic advisor with a track record of aligning communications with business priorities to drive growth in both startups and Fortune 500. L E A D E R S H I P H I G H L I G H T S• Worked closely with founders to launch two startups, Manner Solutions and Literate.ai, in the SaaS software and AI space.• Chief communications officer and leader of a 35-person multinational communications team at a $6B company. • Adept at building differentiation and relevance through targeted messaging that influenced stakeholder behavior, rebuilt storied brands, and drove business growth of leading brands including Moody’s, Merrill Lynch, UBS, and ABB. • Led crisis management strategies that protected reputations, re-established stakeholder relations, and saved millions of dollars. Experience: Moody's | Merrill Lynch | ABB | UBS | KPMG | WPP | Burson-Marsteller | Young & Rubicam | The New York Times Company | Philip Morris | the Government of IndonesiaSkills: Corporate Communications | Brand Positioning and Strategy | Crisis and Reputation Management | Integrated Marketing | Advertising | Digital Analytics | Stakeholder Engagement | Cross-functional Team Leadership | Startups
The Tantalus Group
View- Website:
- thetantalusgroup.com
- Employees:
- 21
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Senior ConsultantThe Tantalus GroupDenver, Co, Us
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Vice PresidentDovetail Solutions Jul 2024 - PresentDenver, Colorado, United StatesThrilled to join the leadership team of this truly innovative communications and public affairs firm that works at the intersection of business and community. • Partner with CEOs and executive leadership teams to develop communication strategies that align with and support their business priorities to drive growth.• Lead and mentor client service teams to enhance their skills in applying strategic creativity in developing innovative solutions for our clients. • Leverage a deep understanding of financial markets and broad corporate and agency experience to solve complex business and brand challenges. -
Board MemberWonderbound Oct 2023 - Aug 2024Denver, CoLead advisor on the marketing and new member events committees. Increased sales for single performances and subscriptions by 20%. -
Chief Communications Officer | Advisor | InvestorManner Solutions Jun 2018 - Aug 2024Denver, Co And Newport, RiInvestor and advisor at this innovative fashion-tech startup.Changed go-to-market approach from an emphasis on product attributes to a high-value enterprise solution focus.Expanded client base by 30% through acquisition of international luxury brands including Ralph Lauren, Michael Kors, Tory Burch, and Bottega Veneta. -
AdvisorLiterate.Ai May 2021 - Jul 2023New York, Ny And Denver, CoPartnered with the co-founders to help launch this next generation software and digital communications and strategy consultancy. Leveraging AI, proprietary NLP software, and predictive analytics to deliver measurable results for Fortune 500 clients. Literate.ai is now a FGS company. -
Senior Relationship Leader, Investor Outreach | ScoMoody'S Corporation Mar 2014 - Mar 2018New York, Ny• Rebuilt credibility and brand relevance among global institutional investors through research-driven and stakeholder-targeted marketing and thought-leadership strategies. • Transformed stakeholder outreach and engagement model by making voice-of-the-customer insights central to all communications activities, resulted in a 2X increase in customer satisfaction scores. • Counseled and prepared senior agency management and analysts for investor meetings and media interviews fostering the presentation skills needed to address complex topics with ease. Moderated frank and often unpredictable meetings. -
SabbaticalSabbatical 2011 - 2014New York, NyWhile navigating FMLA matters, advised CEO and co-founder of Group SJR, a digital content agency acquired by WPP. Mentored and upskilled younger staff on the basics of business and business communications, and client relations.
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Director Of MarketingArup Architecture 2010 - 2011New York, Ny And London, EnglandLed 15-person marketing communications team across six cities in the US and Canada. -
Head Of Communications, Americas RegionAbb 2003 - 2009Norwalk, Ct And Zurich, Switzerland• Reported to North American CEO. Led all internal and external communications and provided strategic communications and branding advice on reputational issues and stakeholder management to ABB executive leadership team.• Raised both the CEO and brand profiles through advertising, media and thought leadership. CEO was frequently featured in The Wall Street Journal, BusinessWeek, and on CNN, and CNBC. • Created integrated communications programs, doubling region’s revenue in six years from $3.3B in 2003 to $6.4B in 2009.• Partnered with CEO and led crisis management strategies that resolved situations that posed significant reputational risk, saved millions of dollars and regained the trust of employees, customers, legislators, and regulators. • Built a cohesive, multicultural team of 35 marketing and communications professionals working across three countries. Expanded digital capabilities across all channels. Implemented comprehensive training and development programs. -
Director Of Advertising, AmericasUbs 2001 - 2003New York, Ny And Zurich, Switzerland• Launched the first U.S. advertising and PR campaign positioning UBS as a premier global brand, doubling brand awareness among key stakeholders.• Developed brand equity transfer strategy that integrated the PaineWebber and Warburg brands with the UBS Brand. -
Senior Partner And Management DirectorWpp 1998 - 2001New York, Ny And London, EnglandGlobal Management Director responsible for over $200million in billings for several of WPP's largest clients including Merrill Lynch, KPMG, KeyBank, and Philip Morris. -
Management Director, J. Walter Thompson (Jwt)Wpp 1998 - 2001New York, Ny And London, England
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Account Director, Young & RubicamWpp 1996 - 1998New York, Ny
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Vice Presdient, Burson-MarstellerWpp 1993 - 1996New York, Ny
Trina Foster Skills
Trina Foster Education Details
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Executive Leadership Program -
International Relations And Economics
Frequently Asked Questions about Trina Foster
What company does Trina Foster work for?
Trina Foster works for The Tantalus Group
What is Trina Foster's role at the current company?
Trina Foster's current role is Senior Consultant.
What is Trina Foster's email address?
Trina Foster's email address is tr****@****ons.com
What schools did Trina Foster attend?
Trina Foster attended Duke University - The Fuqua School Of Business, University Of Wisconsin-Madison.
What skills is Trina Foster known for?
Trina Foster has skills like Public Relations, Advertising, Thought Leadership, Professional Services, Social Media, Marketing Communications, Corporate Communications, Digital Marketing, Internal Communications, Leadership, Integrated Marketing, Brand Awareness.
Who are Trina Foster's colleagues?
Trina Foster's colleagues are Aliya Mohamed, David Woodruff, Kevin Hasler, Bert Regeer, Charlie Miller, Liz Kamaruddin, Serge (Sergio) Giacomo.
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Trina Foster
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