Trina Mccool Email & Phone Number

Cincinnati, OH, US

Cincinnati, Ohio, United States

Leading the Kroger team at CMG to help the brand partners grow their business at Kroger. Proven to deliver profitable results, creating successful promotional plans and expanding distribution.

Cincinnati Area, KY

Lead the full service center store grocery team with Empire Marketing Strategies which purchased TSG fully in 2017. Successfully led a team of 8 Corporate Sales managers, delivering positive growth results for the company. Worked across the divisions with the Business Development Managers to ensure in store execution was as best as possible. Working.

Cincinnati Area, KY

Responsible for managing and building the Grocery business at Kroger for The Sell Group/Empire Marketing Strategies team. We work to drive sales with our clients, Kroger and the consumer. Our brands included items in grocery, dairy, frozen and HBC including natural foods. We are a full service broker including retail and division coverage.

Cincinnati, OH

Responsible for managing the Kroger team and directly managing 15 clients with business at Kroger. As well as presenting and researching potential clients. Directly oversee a team of 3 account executives, 2 business analysts and 2 accounting roles for The Sell Group Kroger Team. We manage businesses across grocery, frozen, dairy, natural foods and HBC.

Mason, OH

• Lead a team of 6 sales professionals calling on Kroger to manage $400.1MM in retail sales focused on the grocery, meat and dairy businesses.
• Successfully manage over $92.5MM in trade to drive profitable growth for Kroger and ConAgra on 29 brands and over 200 promoted groups.
• Ensure strong linkage between customer plans and the internal organization by creating and maintaining cross-functional engagement within the sales office and headquarters.

• Financial driven position working with the Frozen and Snacks team to manage their businesses worth $193.1MM in retails sales and over $51.5MM in trade.
• Engaged on a regular basis with members of headquarters to ensure we were delivering on all metrics as well as senior sales leaders.
• Worked with a cross functional team in the development of new tools that allowed the sales team to be more strategic with business decisions.

• Accountable and collaborative account manager who managed 11 brands worth over $193MM in retails sales and a trade budget over $51.5MM for 4 years.
• Kept focus on regional brands and maximized sales where the brands were strongest.
• Participant of the trade transformation roadmap to develop reporting, tools and metrics for teams that went into the bigger ConAgra trade accrual program roll out.

Responsible for managing the everyday contracts and deductions of the snacks and confections desk callling on Kroger. Requiring monthly balancing of the checkbook, post analysis of each event and assisting in the planning of the future events.

Bs, Business

Activities and Societies: Student Retail Association

Education record

Education record