Digital Media Planning:• Worked closely with key clients on a day-to-day basis to implement digital campaign strategies through media planning, data analysis and publisher negotiations.• Worked with internal and external stakeholders to ensure smooth delivery of campaign operations.• Prepared interim and end-of-campaign reports as well as presentations for performance analysis.Campaign Implementation & Operations:• Worked with media traders to coordinate end-to-end execution of campaign proposals.• Book and activated campaigns across platforms for social and display.Platforms: Meta Ads Manager, TikTok Ads Manager, Linkedin Ads, Google Ads, Search Ads 360. CM360

• Manage the set up of campaigns, placements and creative assets through the use of 3rd party ad serving platforms and vendor interfaces.• Own all aspects of delivery, trafficking, campaign optimization, troubleshooting within the platform with a key focus on efficiency and scalability• Work towards building great working relationships with planning teams across agenciesPlatforms: Google Campaign Manager, Sizmek, Google Tag Manager, IAS, Doubleverify

Vocational and on-the-job training programme:• 3 months of vocational training in Digital Marketing, followed by 6 months of on-the-job training at Digitas, Publicis (14th January - 9th July 2021)• Updated weekly client reports based on data pulled from DV360 and Campaign Manager.• Applied Excel skills (VLOOKUP, Pivot Table) for client’s campaign reports• Participated in audience profiling process for clients. • Participated in end of campaign insights and recommendations PowerPoint • Customer centricity, Digital Channels & Technology, Data Analytics & Insights (Covered in 3 months training via Avado)

• Worked in the interactive graphics team within The Straits Times covering local, regional and global news topics.• Involved in the step by step process of production through data collection and analysis, communication with subject matter experts, working on text wireframe, longform and story creation.• Involved in front-end development using Vue.Js and Python

• Built rapport with colleagues as well as public in the management of cases and established relationship with companies on Watchlist.• Ability to work under high pressure and levels of stress – Attended to discrimination cases through mails, phone calls or walk-in. • Strong report writing skills - Delivered case reports and case summaries to the management to update on case progress and outcome.