Trish J. King Email and Phone Number
Gilroy, CA, US
Trish J. King's Location
Gilroy, California, United States, United States
Trish J. King's Contact Details
Trish J. King work email
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Trish J. King personal email
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Trish J. King phone numbers
About Trish J. King
With more than 15 years of B2B/SaaS Marketing experience, I love creating unique brand and event experiences to delight customers and engage prospects. I am a data-driven player/coach who has a proven track record of delivering results. I have led Corporate, Communications, Field, Brand, Customer, and Revenue Marketing and thrive in fast-paced environments. I've led through several acquisitions and integrations and excel in environments where I can bring clarity during times of chaos.
Trish J. King's Current Company Details
Trish J. King Work Experience Details
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Senior Director, Executive Engagement And Event StrategyServicenowGilroy, Ca, Us
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Event Marketing ConsultantSaastr Jun 2024 - PresentSan Francisco, California, Us -
Vp Of Global Brand And Field Marketing, Vp Of Revenue MarketingSimpro Software Dec 2022 - Jun 2024Brisbane, Qld, Au- Managed field marketing, brand, and integrated campaigns teams across US, UK, Australia, and New Zealand. - Responsible for global brand, communications, events, campaigns, traditional advertising, PR, social media, field and channel programs. - Launched Simprosium user conference which sold out in all cities in the first year and has expanded globally.- Optimized global trade show processes, dramatically improved MQL to SQL conversion rates, and delivered a 200% increase in trade show ROI in the first 12 months. - Led global brand research project across our 3 brands and delivered recommended brand architecture and new messaging framework. - Led through multiple rounds of layoffs and took on new teams and initiatives, streamlining operations and building new processes for global brand, content, PR/social, field marketing, and events. -
Senior Director Of Corporate MarketingSyncari Jun 2021 - Dec 2022Newark, California, Us- Responsible for creating Syncari’s field and corporate events program including content creation, speakers, lead follow-up plans, branding assets, etc.- AR & PR including scheduling analyst briefings, writing/issuing press releases, etc. - Responsible for customer programs including creation of customer success stories, customer videos, social graphics, etc.- Built the Syncari speaker bureau, responsible for finding speaking opportunities and placing speakers in company hosted and third party events.- Owned webinar program including content creation, speaker recruitment, execution, and sales followup.- Owned relationships with our community partners, including co-branded events, research reports, etc. -
Senior Director Of Corporate Marketing & Global EventsWrike Oct 2019 - Jun 2021San Diego, California, Us-Responsible for Wrike's corporate events strategy and execution, including the Wrike user conference, customer and executive advisory board meetings, the Wrike Productivity Tours, and corporate trade shows. - Created the Wrike Collaborate conference. We are in our 4th year of the event, having operated in North America, Europe, and Asia. Successfully launched a virtual Collaborate conference to pivot in 2020 due to COVID-19 travel restrictions. The 2020 event yielded a more than 660% ROI.-Built Wrike's trade show program and created a trade show planning template in Wrike. It has been shared in Wrike Community with all of our customers.- Responsible for the creative services process to help Wrike staff through the content, design, and operations processes- Company speaker featured in multiple webinars, events, and our annual user conference: https://www.wrike.com/webinars/merge-creativity-and-management-best-practices-for-successful-product-and-event-launches/ - Authored article on how I use Wrike to plan our conference: https://www.wrike.com/blog/how-we-used-wrike-to-plan-first-user-conference/- Authored article on moving to collaborative work management to plan events: https://www.bizbash.com/production-strategy/opinion-experts/article/13233920/guest-column-when-to-throw-out-the-threering-binder -
Director Of Global EventsWrike Sep 2017 - Oct 2019San Diego, California, Us
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Senior Manager, Marketing Events & Field MarketingSage Intacct, Inc. Sep 2014 - Sep 2017San Jose, Ca, Us-Responsible for strategic planning and execution of more than 30 events per year including content creation, graphic design, social marketing strategy, pre-event and onsite logistics, etc. -Responsible for creation and execution of Intacct's new Field Marketing group including strategy, hiring, and delivery.- Work cross-functionally at all levels of the organization, and with customers and partners to deliver successful marketing programs.-Creation of marketing materials including datasheets, marketing brochures, websites, videos, online advertisements, etc. Responsible for concepts, design, content and delivery.-Marketo and Salesforce tracking of success of programs including MQL, Opportunities and Wins. Programs under my management have achieved a dramatic increase in both MQL and Opportunities.-Management of budget for entire events program. -
Director, Client Services (Wingateweb, Activenetwork, Lanyon, Cvent)Cvent Sep 2006 - Sep 2014Tysons Corner, Va, Us- Managed relationships with more than 30 global clients including Autodesk, Charles Schwab, EMC, Facebook, Intacct, NetApp, Oracle, Salesforce and VMware.- Consulted with clients on strategic events initiatives including content management, audience acquisition, and organizational development.- Assisted in growing the business with existing clients and contract renewals - Managed team of 29 project managers and business analysts responsible for planning and execution of client events and programs worldwide. -
Senior Manager, Global EventsTibco Software 2003 - 2007Santa Clara, California, Us- Created TIBCO’s first annual User Conference (TUCON). Was responsible for managing all areas of the User Conference including internal content, partner programs, expo hall, speaker acquisition, marketing and branding, employee travel, staging and product, special events, etc. - Managed all global events including User Conferences, Executive Conferences, Tradeshows, Seminars and Special Events in North America, EMEA and APJ. Worked with cross-functional teams to deliver event logistics, content, demos, collateral, sales support, executive support, etc.-Managed global events team and all vendors (event management, production, exhibit house, design agency, etc.)-Budget responsibility of more than $3 million. -Created and managed marketing programs including: - Customer video program – Managed creation of 6 videos highlighting customer successes. Included selection of theme, customer participants, drafting of scripts, scheduling of interviews and content approvals. - Corporate collateral – datasheets, white papers, newsletters, success stories and brochures. Responsible for content creation, editing and design. Revamped 55 datasheets in 3 months with new content and design. - Web management and maintenance – creation of pages and maintenance updates to the corporate web site including the design of graphics, layout of html pages, and content creation. - Graphic design - responsible for creation and design of event graphics. Have created original signs, banners, direct mail pieces, corporate collateral pieces and billboards, which are now leveraged around the world. - Advertising - Manage 4 ads in 11 top tier publications including InformationWeek, CIO and Computerworld. -
Senior Marketing ManagerWebmethods Aug 1999 - Mar 2003Darmstadt, Hessen, DeManaged Marketing Communications projects including:-Customer success story program - targeting and qualifying leads, interviewing customers to help determine R.O.I., writing, editing and approvals. -Event management– planned and managed tradeshows, seminars, webinars, user groups and annual user conference. Included budgeting, planning, staffing, demo management, etc.-Graphic design - designed graphics, signs, banners, datasheets, white papers, customer stories, partner datasheets and corporate presentations. -Web design and management - created web sites targeted at internal and external audiences including customers, partners, prospects and employees. -Advertising management – managed creation, approvals, publication selection, weekly insertions and performance tracking. -
Marketing Communications ManagerToptier Software Inc 1998 - 1999San Jose, Ca, Us -
Events SpecialistArbor Software (Merged W/Hyperion) 1997 - 1998
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Research AnalystPlantronics 1996 - 1997
Trish J. King Skills
Saas
Sales Enablement
Crm
Leadership
Management
Marketing
Marketing Communications
Professional Services
Event Management
Enterprise Software
Event Planning
Project Planning
Trade Shows
Salesforce.com
Budgets
Strategic Partnerships
Lead Generation
Product Marketing
Cloud Computing
Business Analysis
Account Management
Business Development
Trish J. King Education Details
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University Of California, Santa CruzBusiness/Managerial Economics
Frequently Asked Questions about Trish J. King
What company does Trish J. King work for?
Trish J. King works for Servicenow
What is Trish J. King's role at the current company?
Trish J. King's current role is Senior Director, Executive Engagement and Event Strategy.
What is Trish J. King's email address?
Trish J. King's email address is tk****@****ike.com
What is Trish J. King's direct phone number?
Trish J. King's direct phone number is +140887*****
What schools did Trish J. King attend?
Trish J. King attended University Of California, Santa Cruz.
What skills is Trish J. King known for?
Trish J. King has skills like Saas, Sales Enablement, Crm, Leadership, Management, Marketing, Marketing Communications, Professional Services, Event Management, Enterprise Software, Event Planning, Project Planning.
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