Strategically leads all marketing functions, guiding PATH in support of its mission and in driving engagement for our statewide movement to end homelessness. Responsible for overseeing all areas of internal and external communications for the organization related to branded content, social media, donor communications, as well volunteer, funder, and policy-related communications.

SENIOR ACCOUNT DIRECTOR - ENTERTAINMENT & NONPROFIT PR with organizing, planning and coordinating all red-carpet and non-profit events: AFI Festival; Heart Foundation’s 20th Anniversary; UCLA Taste for a CURE; Variety’s Unite 4 Humanity.Organized, planned and coordinated all red-carpet and non-profit events.Led up to 10 accounts in Lifestyle, Travel, Health, and Corporate Communications. Developed and implemented experiential marketing publicity campaigns and events for major TV studies including Amazon, Netflix, Epix, and Freeform.Secured, organized and responsible for logistics on Photo-shoots and filming’s with A-List celebrities (Matt Damon, Jada Pinkett Smith, Maria Shriver, Matthew McConaughey, among a few)Grew and maintained client relationships by engaging in day-to-day contact; proactively taking initiative on issues and fostered communication between client(s) and account teams.Built understanding and knowledge of clients’ business and their competitive environments amongst junior staff.Secured media and talent for events.Actively managed and led the development of account plans and new business proposals.Engaged in media outreach, story development and editing of media materials. Developed and oversaw written materials including press releases, client correspondence, and reports.

Planned, directed, coordinated and evaluated media and client relations. Managed client publicity campaigns, secured national and local press coverage. Day to day client and media relations, new business proposals, and status reports. Developed and strategized custom content for clients.

Managed and coordinated business and personal schedules for President. Day to day operations for several private procurement. Event planning and vendor procurement for remodels and renovations.

Managed and coordinated for in-house production shows including the American Music Awards and New Year's Rockin’ Eve. Media and talent wrangling.

Coordinated, assisted and supervised the production of all shows: RMA's 2004, Jingle Ball, New Year's Eve, Tsunami Aide, and American Top 40, USHER OMG Tour. Directly worked with Usher's Team for tour with scheduling, flights, and production needs.

Coordinated assignments including film premieres, press junkets, on-set locations for television series, live music events, talent-driven shoots, and breaking newsPitched show topics and researched stories/guestsAssist producers

Created and pitched show topics and coordinated 6 segments per week. Liaison between clients and Executive Producer. Crafted pitches for episodes.