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Trisha M. Email & Phone Number

Content Direction, Strategy and Planning at Scentre Group (Owner of Westfield destinations in Aus and NZ)
Location: Greater Sydney Area, Australia 10 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Role
Content Direction, Strategy and Planning
Location
Greater Sydney Area, Australia
Company size

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Trisha M. is listed as Content Direction, Strategy and Planning at Scentre Group (Owner of Westfield destinations in Aus and NZ), a with 2004 employees, based in Greater Sydney Area, Australia. AeroLeads shows a matched LinkedIn profile for Trisha M..

Trisha M. previously worked as Content Direction, Strategy & Planning at Scentre Group (Owner Of Westfield Destinations In Aus And Nz) and Head of Creative | RedBalloon | Adrenaline | Lime & Tonic at Big Red Group (Brg). Trisha M. holds Bachelor Of Business, Marketing from Flinders University.

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Scentre Group (Owner of Westfield destinations in Aus and NZ)

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Profile bio

About Trisha M.

I’m a strategic, creative leader with a passion for developing brand consistent content to support marketing campaigns that captivate audiences and drive engagement across multiple platforms. I excel in developing content strategies, on-brand creative concepts, and crafting compelling copy that resonates with target audiences. With expertise in leading the development of messaging and creative direction for impactful brand campaigns across multiple touch points, including stills and motion content for OOH media and digital channels, TVCs, print, and broadcast radio, I’ve lead marketers and creative teams to produce exceptional work while maintaining brand consistency and tone of voice.

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Scentre Group (Owner of Westfield destinations in Aus and NZ)
Scentre Group (Owner Of Westfield Destinations In Aus And Nz)
Content Direction, Strategy and Planning
Sydney, NSW, AU
Employees
2004
AeroLeads page
10 roles

Trisha M. work experience

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Content Direction, Strategy & Planning

Sydney, New South Wales, Australia

I lead national content planning, development and execution across Westfield owned channels in Australia and New Zealand. I apply creativity, leadership, and data-driven decision-making to deliver high-impact content that drives brand growth and engagement. With a proven track record in creative direction, content creation, strategy, and team management, I specialise in crafting compelling narratives that resonate with diverse audiences across digital platforms.• Lead Content Strategy: Develop and execute comprehensive content strategies across multiple platforms, ensuring alignment with brand goals and target audience needs.• Content Creation & Optimisation: Oversee content creation, ensuring high-quality, engaging content that drive organic traffic and engagement• Team Leadership & Collaboration: Lead and mentor a team of digital content creators, working closely with cross-functional teams such as retail partnerships, product team and membership team to deliver business objectives• Photo Shoot Ideation & Direction: Conceptualise and direct photo shoots to support seasonal and partnership campaigns, ensuring that imagery and videos align with brand aesthetics and storytelling objectives• Partnership Content Creation: Develop and execute content to support strategic partnerships, driving both digital traffic and in-centre foot traffic through targeted campaigns and promotions• Analytics & Performance Tracking: Monitor content performance using analytics tools, refine strategies based on insights, and continuously optimise content for better results• Brand Voice & Consistency: Ensure consistent brand messaging and tone across all content, maintaining a strong, unified voice across channels• Innovation & Trendspotting: Stay up-to-date on industry trends and emerging content formats, ensuring the brand remains relevant and competitive in a fast-evolving digital landscape

Head Of Creative | Redballoon | Adrenaline | Lime & Tonic

Sydney, New South Wales, Australia

Jan 2020 - Jan 2022

Digital Producer

News Life Media

Sydney, Australia

Nov 2014 - Apr 2016

Producer | Art Director | Stylist

Sydney

Mar 2014 - Aug 2014

Fashion & Lifestyle Producer I Stylist I Writer

Self-Employed

Sydney

Mar 2012 - Mar 2014

Fashion Editor - Cosmopolitan Magazine

Acp Asia

Singapore

May 2011 - Mar 2012
Team & coworkers

Colleagues at Scentre Group (Owner of Westfield destinations in Aus and NZ)

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2 education records

Trisha M. education

Graphic Design

Shillington College
FAQ

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What company does Trisha M. work for?

Trisha M. works for Scentre Group (Owner of Westfield destinations in Aus and NZ).

What is Trisha M.'s role at Scentre Group (Owner of Westfield destinations in Aus and NZ)?

Trisha M. is listed as Content Direction, Strategy and Planning at Scentre Group (Owner of Westfield destinations in Aus and NZ).

Where is Trisha M. based?

Trisha M. is based in Greater Sydney Area, Australia while working with Scentre Group (Owner of Westfield destinations in Aus and NZ).

What companies has Trisha M. worked for?

Trisha M. has worked for Scentre Group (Owner Of Westfield Destinations In Aus And Nz), Big Red Group (Brg), Redballoon, News Life Media, and Pmp Digital.

Who are Trisha M.'s colleagues at Scentre Group (Owner of Westfield destinations in Aus and NZ)?

Trisha M.'s colleagues at Scentre Group (Owner of Westfield destinations in Aus and NZ) include Alex Earland, Leann Hoang, Lucy Mclaughlin, Chris Smith, and Mary Ginelle Roxas.

How can I contact Trisha M.?

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What schools did Trisha M. attend?

Trisha M. holds Bachelor Of Business, Marketing from Flinders University.

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