Global Marketing Manager
CurrentGlobal event management o Oversee strategy and execution of variety of corporate events from regional associations/groups to audience-specific programs to large global live-equipment exhibitionso Define and structure deliverables including program objectives, outcomes,budgets and timelineso Negotiate vendor contracts, audio-visual, general services, hotel, travel and site logistics, and all third-party contractso Coordinate 3rd party vendors for design and build of 7500 SF trade show booths and event spaceso Onsite project management, leading set-up/tear-down ensure flawless event program and execution• Marketing Management o Manage and lead corporate and product-focused marketing campaigns, strategies and programs including lead gen, customer acquisition, traditional and online marketing tacticso Drive and delegate execution of program priorities, deliverables and timelines• Budget Oversight - Responsible for $1.4MM annual marketing budget o Deliver annual budget & program expenditures and cost center allocationso Monitor project expenses and perform timely financial reviews to maintain fiscal goals, maximize ROI and identify cost-saving opportunities• Brand and Market Messaging o Guide focused messaging and campaign content communication across digital and traditional channels o Develop and nurture key media relations, driving publicity and story developmento Monitor and track media, public relation and content placement for four distinct Mark Andy brandso Executes timely production of marketing deliverables including brochures/collateral, video, electronic marketing tools, media placement, press releases and more