Trish Hammond Email & Phone Number

Chicago, Il, Us

North Aurora, Illinois, Us

North Aurora, Illinois, Us

North Aurora, Illinois, Us

Develop, execute and analyze online marketing strategies including the web site, email marketing, paid digital advertising, paid social campaigns and search engine optimization. Compile, analyze and distribute metrics and data to track performance against goals including engagement, traffic, interactions, growth, conversions, etc. Plan and execute direct mail and other traditional marketing campaigns. Overall management, creation and execution of email marketing campaigns for all aspects of the business. Utilize strong analytical ability to analyze trends and insights to improve campaign performance. Collaborate with our software developers, graphic designers and copywriter to manage company web sites including all images and content. Manage the development of home delivery sales materials in collaboration with graphic designers and copywriter.

Niles, Il, Us

Developed, managed, and executed comprehensive marketing plans encompassing integrated marketing initiatives designed to grow our customer base and build brand awareness. Coordinate and solely execute all public relations responsibilities including press release distributions, product placement in media outlets, and to attract customers and produce sales. Develop and maintain relationships with key PR contacts in order to ensure brand exposure with major markets including Today Show, Fortune, NY Post, Chicago Tribune, WGN-TV etc. Increased overall brand exposure by increasing PR efforts which produced a positive ROI for the company. Scheduled, planned, managed and executed marketing initiatives for our landmark store, located in New York City, leading to an 80% increase in sales during promotions. Evaluate market and competitive conditions, current and emerging trends, and industry-specific solutions to ensure optimal position in the marketplace. Serve as management lead for the marketing channel including P&L responsibility. Developed long and short-term strategies for retail, catalog, and wholesale channels to optimize customer contacts and increase company profitability. Lead the companies circulation analyst to execute catalog mailings on time and within budget. Lead cross functional teams including management, creative, marketing, web team, IT, inventory and service vendors to support positive results for the organizations key corporate marketing initiatives. Executed marketing campaigns that consistently exceeded customer growth, revenue, and budget objectives. Served and acted as the company marketing expert in migrating marketing functions and business processes to a new enterprise system platform. Managed multiple projects simultaneously and coordinated them with internal departments and outside vendors.

Niles, Il, Us

Created and executed strategic marketing, circulation, and promotional plans for both US and Canada catalogs, comprised of 37 annual drops. Developed circulation, contact, and outreach strategies for customer and prospect mailings. Managed marketing strategies for the catalog to acquire new and keep existing customer base resulting in an increase YOY in overall customer file. Communicated with management, internal departments, list brokers, and service vendors to conduct marketing campaigns in accordance with corporate goals. Responsible for creating and managing a large direct mail budget including postage, freight, logistics, and catalog printing to distribute the company’s catalog worldwide. Created marketing budgets for new business development, customer acquisition, retention programs, and space advertising. Managed vendor relations and negotiate contracts for: merge/purge, print advertising and alternative media. Delivered presentations to senior management that highlighted industry trends, current results, and articulated strategies for future targeted marketing initiatives. Designed schedule and monitored timelines within the marketing department. Led vendor and staff meetings on a weekly basis. Created highly targeted campaigns, used new marketing strategies, segmentation and negotiated prime vendor contacts to generated annual savings for the company. Managed list rental program and negotiated exchanges to reduce new customer acquisition costs. Utilized rental co-op prospecting databases such as Experian, Datalogix, Wiland Direct for developing continuity models, product models, response models, acquisition models and reactivation models to improve response rates and grow the customer file. Effectively utilized a marketing database, data overlays, RFM plus scoring to increase sales YOY.

Niles, Il, Us

Partnered with list brokers, printers, service bureaus, and letter shops to achieve on time and on budget execution of direct marketing acquisitions and retention campaigns. Created, presented, and implemented annual/seasonal circulation plans for each mailing based on segmentation analysis. Prepare specifications for merge purge, which included list priority, de-duping logic, instructions for specific list processing, reporting preferences, etc. Forecasted annual and by-book sales; track results versus plan, maintain order curves and communicate demand updates to all company departments. Prepare specifications for mail file that lets list processing vendors know which lists are to be mailed, what quantity: which catalog cover, inkjet messaging, and source code that each list it is to receive. As well as set up any A/B testing. Identified new opportunities to improve effectiveness and efficiency in marketing plans. Created contact strategy to refine reactivation and retention efforts to marginal cells of potential customers. Supervised catalog request fulfillment, internal and external PIP programs, targeted mailing projects, customer data hygiene, and marketing data extraction projects. Analyzed results of catalog mailing program in Excel and reported on key performance indicators compared to plan, budget, and prior year. Build relationships with outside vendor accounts to gain insight into potential ways to positively drive the business. Analyzed customer response data to develop customer segmentation for future promotions.

Work part-time during fall and spring semesters and full-time during the summer semester. Aid in analyzing 35 correctional institutional budgets along with other areas of the department such as the general office, field services and school district. Assist four budget analysts in their daily tasks. Provide assistance with the annual budget request in the form of house/senate legislative forms and budget book.Use Excel to continually update a fact sheet for each facility which includes four years for appropriation data, major contracts, programs, grants, and work camp information

Macomb, Il, Us

Met with all University administration, Department Chairs, and Student Services Directors to facilitate WIU’s mission. Developed insight on budget, policy, staffing, and daily operations. Gained extensive knowledge on network training.

Motivated, instructed and prepared over 100 plus swimmers for competition. Organized and planed event line-ups. Prepared facility for competition. Provided group lessons for 5 swimmers twice a week. Instructed 40 participants twice a week in aqua conditioning.

Masters Of Public Administration, Public Administration

Bachelor Of Business, Marketing