Successful, results-oriented product marketing professional with 15+ years of proven experience and expertise in developing and understanding market and business drivers while combining this with product management knowledge. Keen ability to translate and articulate technology product concepts into understandable, value-driven messaging. Focus on defining business value through customer-centric requirements, enabling content, growth, and sales teams to effectively communicate our value proposition to our Ideal Customer Profile (ICP). Interpret, define, and train sales and partners to build consensus, generate revenue, and create industry mindshare. More than 5 years of effectively managing direct reports and vendors.A broad range of expertise in defining, marketing, and strategizing products in cyber security, data center and cloud workloads, microsegmentation, application security, operational technology, payment security, data encryption, tokenization, and key management focusing on key use cases and vertical markets. An experienced product marketing leader with a proven track record in driving market success and innovation through strategic thinking and team empowerment. CORE COMPETENCIES: • Product Marketing• Product Life Cycle Management • Go-To-Market Strategy• Product Launch • Messaging & Positioning• Content Strategy & Development• Market & Competitive Research • Sales Enablement • Cross-Functional Team Leadership • Communication & Collaboration ACCOMPLISHMENTS: ~ Led the revamp and simplification of a website incorporating updated messaging, business value, context, and differentiators to increase website traffic by more than 50%. ~ Researched and defined industry-specific messaging and value propositions on how we win using a “better together” story increasing revenue opportunities by more than 60%.~ Managed industry analyst relations and presented at all product briefings garnering inclusion in 8 research reports within a year (MQ, TechRadar, Wave): 100% increase in less than one year.~ Grew product revenues: 60% for cloud, 70% for web, and 100% for mobile in 12 months.
Self-Employed
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Product Marketing ConsultantSelf-Employed Aug 2023 - PresentDeveloped messaging and positioning playbook and template, user personas and use cases for threat intel.Created and recommended expanded market strategy, ICP and persona messaging to increase penetration in application security market. Strategized plan for developer-focused thought leadership events, summits, and industry meet-ups.Designed and managed strategy for B2B and B2B2C payments solution.
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Director Product MarketingTruefort Nov 2021 - Jun 2023United StatesSolution: Protect data center and cloud workloads from lateral movement, harden workloads, and detect service account vulnerabilitiesAccelerated and simplified new business-context messaging focusing on company and product strategy, differentiators, value propositions, target audience, and competition. Simplify messaging to enable sellers and partners to communicate value proposition based on the target audience. Led revamp and simplification of website incorporating updated messaging, business context and differentiators to increase inbound and organic leads. Managed content creation and content teams by defining priorities for content and videos that contributed to inbound and organic leads ensuring alignment with company goals and strategic initiatives.Created and managed all Go-to-Market, and product launches including cross team responsibilities, seller enablement, competitive, and partner and tech alliance joint selling assets. Awarded “friend of sales” honor due to my diligence in enabling sales and sales engineering. Drove integration with new technology alliances and partners focused on ancillary security market. Researched and defined industry-specific messaging, value propositions on how we win using a “better together” story. -
Principal Product Marketing ManagerContrast Security Jan 2019 - Nov 2021United StatesSolution: Enabling appsec and developers to protect from vulnerabilitiesManaged flagship product including defining messaging, product launches, go-to-market activities and content. Expanded messaging focusing on value prop and market initiatives. AppSec was going through an evolution with security being pushed to developers. Drove new integration market including messaging and positioning, personas, use cases, product launches, go-to-market and content working closely with product management on competition and differentiators. Managed analyst relations and presented all product briefings and research ensuring messaging and alignment with product value, company goals and strategic initiatives. -
Director Product MarketingPerimeterx 2017 - 2019San Francisco Bay AreaSolution: Web, application and code protectionHired as the first product marketer by one of the Founder & CTO to build positioning and messaging while working closely with the VP of Marketing to execute our value.Created, articulated and managed the company’s first product launch process including cross team responsibilities for smooth, on time product launches and releases. Successfully launched new products through focused benefit-oriented requirements, work back plans and defined metrics instrumental in increasing revenue by more than 200% and enabling sales and client services to displace incumbent solutions. Increased market awareness and growth through repositioning from feature to use case focusing on market challenges and drivers. Implemented vertical specific messaging to enable sales and client services to penetrate new markets.Managed product marketing managers, mentored intern and provided guidance to ensure alignment with company goals and strategic initiatives.
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Global Product Marketing ManagerHpe Security - Data Security (Formerly Voltage Security) 2013 - 2017Cupertino CaSolutions: Data encryption, tokenization, payment security, email and collaboration securityDeveloped, articulated and managed all marketing aspects of payment, web, mobile and cloud product strategies including launching new and repositioning existing products which assisted in increasing the valuation of the company for acquisition. Led marketing strategies for products responsible for 25% of company revenue. Received company recognition award for smooth and on-time Mobile GTM product launch. Developed, wrote, and validated strategic marketing requirements documents (MRD) for my products incorporating market research, sales and customer feedback and analyst data. Vetted and gathered buy-in with product management and executive teams. Grew product revenues: 60% for cloud, 70% for web, and 100% for mobile in 12 months. Defined and managed new demand generation programs which resulted in 30% increase YoY in marketing qualified leads resulting in more than 60% increase in revenue influence. -
Sr. Product Marketing ManagerSafenet 2011 - 2013Solutions: Data storage encryption and enterprise key management solutionsLaunched new storage encryption and key management solutions. Developed messaging, positioning, GTM strategy and all marketing assets for two new products and markets. Researched market understanding and found that terms had different meanings in storage market. Created and led content and marketing activities to create awareness the storage products. This included briefing sales, corporate marketing, PR and field marketing teams on solution value propositions and differentiators to facilitate demand generation and outreach activities to increase inbound leads. Accelerated growth of solutions through a focused GTM strategies for direct sales and partners. Collaborated with senior management to incorporate sales-specific activities to drive sales and and enable partners. Managed SNIA/SSIF relationships including storage conferences and was instrumental in getting senior management selected to present at multiple storage conferences globally increasing our visibility in the market. -
Product Marketing Manager ConsultantMarklogic 2009 - 2011Solution: Purpose-built database for big data managementBuilt the business value messaging and positioning (solution and vertical messaging) for a NoSQL database solution - a new market outside of the traditional well-known relational database market. Worked closely with multiple internal teams and external analysts to gather agreement prior to launching. Created FDD (feature definition documents) used by marketing for the sales asset creation or integration into sales readiness and demand generation programs.Incorporated new messaging into sales assets and lead the creation of new content, sales training and enablement, MarkLogic University and User Conference presentations, customer/BDM presentations, white papers, RFP responses, Wikipedia page, product sheets, web, SEO and intranet materials.Defined and created a rebranding plan and worked closely with development and technical publication teams to manage consistent branding across the products. -
Sr Product ManagerFlexera Software (Formerly Macrovision) 2007 - 2009Solution: Automated software collaboration, messaging and licensing solutionManaged SaaS and on-premise cloud products for application and software providers. Defined product requirements through use cases, prioritized features based on customer feedback and market requirements, defined and managed PRD/MRD, performed competitive analysis, served as the product expert, trained sales and sales engineers. Developed messaging and positioning and collaborated with marketing materials for revenue enhancement - lead generation, white papers, sales assets, telemarketing call scripts and web/SEO.
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Sr Marketing ManagerIplocks, Inc 2003 - 2007Solution: Database Vulnerability and Monitoring Solution. Hired by the CEO and Founder as the first marketer for an early stage start-up which was sold to Fortinet.Created and managed marketing of solution including messaging and positioning, GTM, launch plans, web, use cases, competitive differentiators, demand generation and SEO. Responsible for marketing budget, plan and operating costs. Created market demand for a solution that was new to the market. Worked closely with analyst firms to help segment solution from multiple analysts to a single market. Most notable achievement was getting the analysts to understand the importance of security for the database. Increased inclusion by 300% and award acceptance by 200%. Selected to Gartner’s Cool Vendor 2004 and included in 19 unpaid research articles.Defined and increased brand awareness through demand generation, lead cultivation and thought leadership papers which led to products being noticed and installed in Fortune 1000, Global Fortune 500 and Nikkei Top 500 companies.
Trish Reilly Education Details
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Management
Frequently Asked Questions about Trish Reilly
What company does Trish Reilly work for?
Trish Reilly works for Self-Employed
What is Trish Reilly's role at the current company?
Trish Reilly's current role is Product Marketing | Positioning | Messaging | Go-To-Market | Sales Enablement | Product Launch | Industry Analysts | Content Development | Market Research | Strategy.
What schools did Trish Reilly attend?
Trish Reilly attended Purdue University.
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