Trish Reilly Email & Phone Number

San Jose, CA, US

Developed messaging and positioning playbook and template, user personas and use cases for threat intel.Created and recommended expanded market strategy, ICP and persona messaging to increase penetration in application security market. Strategized plan for developer-focused thought leadership events, summits, and industry meet-ups.Designed and managed.

United States

Solution: Protect data center and cloud workloads from lateral movement, harden workloads, and detect service account vulnerabilitiesAccelerated and simplified new business-context messaging focusing on company and product strategy, differentiators, value propositions, target audience, and competition. Simplify messaging to enable sellers and partners to.

United States

Solution: Enabling appsec and developers to protect from vulnerabilitiesManaged flagship product including defining messaging, product launches, go-to-market activities and content. Expanded messaging focusing on value prop and market initiatives. AppSec was going through an evolution with security being pushed to developers. Drove new integration market.

San Francisco Bay Area

Solution: Web, application and code protectionHired as the first product marketer by one of the Founder & CTO to build positioning and messaging while working closely with the VP of Marketing to execute our value.Created, articulated and managed the company’s first product launch process including cross team responsibilities for smooth, on time product.

Cupertino CA

Solutions: Data encryption, tokenization, payment security, email and collaboration securityDeveloped, articulated and managed all marketing aspects of payment, web, mobile and cloud product strategies including launching new and repositioning existing products which assisted in increasing the valuation of the company for acquisition. Led marketing.

Solutions: Data storage encryption and enterprise key management solutionsLaunched new storage encryption and key management solutions. Developed messaging, positioning, GTM strategy and all marketing assets for two new products and markets. Researched market understanding and found that terms had different meanings in storage market. Created and led.

Solution: Purpose-built database for big data managementBuilt the business value messaging and positioning (solution and vertical messaging) for a NoSQL database solution - a new market outside of the traditional well-known relational database market. Worked closely with multiple internal teams and external analysts to gather agreement prior to launching..

Solution: Automated software collaboration, messaging and licensing solutionManaged SaaS and on-premise cloud products for application and software providers. Defined product requirements through use cases, prioritized features based on customer feedback and market requirements, defined and managed PRD/MRD, performed competitive analysis, served as the.

Solution: Database Vulnerability and Monitoring Solution. Hired by the CEO and Founder as the first marketer for an early stage start-up which was sold to Fortinet.Created and managed marketing of solution including messaging and positioning, GTM, launch plans, web, use cases, competitive differentiators, demand generation and SEO. Responsible for.