KARMA MONAE PRESENTS LLC (KMP) is an African-American, female, and minority-owned publishing company, purposed with the charge of making the dreams of others come true. KMP is owned by Best Selling Author Karma Monae, who has dominated the African-American Romance and Urban Literature genre for close to a decade. Hired to come aboard and connect with an untapped market and increase book sales, and expand the company brand, my role consisted of managing the social media, content, and marketing for the company, and serving as Copy Editor for KMP LLC.

POWER CHANGES LIVES INC (POWER®) is a female and minority-controlled 501(c)(3) providing assistance to low-income, minority, and underserved communities, creating sustainable futures with the capacity to build and thrive, eliminating disparities in aging, education, family wellness, food-insecurity, homelessness, housing, social justice, and reform. Hired to build and expand the organization’s brand throughout the state of New Jersey. Also responsible for developing strategic plans, and training department directors to implement new practices company-wide.

Maranatha Broadcasting Company Inc. is the overall company that ownes WFMZ-TV. WFMZ-TV is also the owner of Digital Adhesion, a digital advertising company thriving in the space of digital marketing, programmatic marketing, and attracting untapped audiences. Hired to join the marketing team and approach advertisers to purchase media buys for linear and OTT campaigns. Creating dimensional and multi-channeled campaigns for budgets of over $100,000 per quarter.Highlights include:◘ Worked alongside a team of executives in the entertainment, news, and media field, dedicated to increasing company revenue, building stronger partnerships, and establishing a social media and marketing presence through various advertising and marketing channels.◘ Conceptualized and developed innovative marketing strategies.◘ Used depth knowledge of digital marketing, digital advertising, and evolving concepts of linear and OTT to source and approach new clients.

Morris County Office of Temporary Assistance is a county government organization funded by the Department of Agriculture, providing individuals and families who meet basic income eligibility requirements with supplemental income and support for food, shelter, and referrals to other assistant programs such as LIHEAP, WIC, and Emergency Assistance. Hired as Human Service I, it was within a year that promotion was given to Human Service Specialist II, processing food stamp (SNAP) applications. Within 2 years of initial hire, I was given another promotion to Human Service Specialist III, processing both food stamps and cash assistance applications (SNAP, GA, TANF), approving individuals and families for monthly assistance by reviewing submitted financial statements, records, expenses, and calculating a benefit.

Contracted Freelancer hired to improve brand image, increase local awareness and online engagement. As Brand Strategist, Social Media and Content Editor, I created dynamic and innovative strategies to draw emotional connections and then create campaigns to increase online engagement, generate leads, and get more feet through the doors of the barbershop.Resume highlights include:◘ Responsible for planning and executing the social media and brand strategy to increase business awareness, increase walk-ins, improve online engagement, and generate strong leads.◘ Developed marketing plans that connect with audiences, bringing them through the sales funnel to the front doors of the business.◘ Managed and expanded High End Barbershop’s presence on social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.◘ Monitored and responded to customer complaints and customer feedback on social media, Yelp, and Google Reviews.◘ Created content that was relevant and trendy to the current market, increasing PPC and CTR with limited budgets.◘ Analyzed the performance of social media campaigns and submitted weekly reports to the owner using KPI’s.

Communications Intern during the controversial 2016 Presidential Election, serving in the Communications and Media Relations department, also known as the “War Room.” Learned to be impartial to others' ideologies and beliefs, and remain focused and diligent in completing work as it was given. Responsible for monitoring, transcribing, and organizing world events and contributing summaries to department directors prior to media appearances. Became well-versed in various social media marketing and listening platforms such as Hootsuite and TweetDeck, quickly ramping up on industry trends.Resume highlights include:◘ Closely monitored and watched news coverage for developing stories, potential crises, and breaking news to be dictated and presented to the Senior Communications Manager.◘ Closely monitored and watched news coverage for developing stories, potential crises, and breaking news to be dictated and presented to the Senior Communications Manager.◘ Supported U.S. Field Organizers in donations, voting, petition, volunteer campaigns, and community outreach.◘ Drafted and edited campaign-related communications including, but not limited to email blasts, blogs, press packages, and press releases.◘ Provided research on voter demographics, created voter-targeting models, and analytical support to the Political Teams and Campaign Manager.

Communications and Media Relations Assistant at Johnson & Wales University (North Miami, FL campus). Also worked for The Wildcat Magazine, a subsidiary of the Communications Department. After working as a junior editor, researching and pitching story ideas, I was promoted to Editor-In-Chief of The Wildcat Magazine. As Assistant to the Director, I supported the mission and vision of Johnson & Wales University, defining the voice, tone, and content for communications across Johnson & Wales University – North Miami Campus. As Editor-In-Chief, it was my duty and privilege to listen, deny, and/or grant writers approval for story pitches, review first and final drafts, and coordinate and manage Fall, Winter, and Spring editorials for print and online publications.Associated skills include:◘ Written Communication◘ Verbal Communication◘ Grant Requests◘ Donation Requests◘ Event Planning◘ Copy Editing◘ Graphic Design◘ Photography◘ Video Editing