In my role as both an SEO Strategist and a Content Strategist, I leverage my expertise in growth marketing and creative storytelling to drive exceptional results for clients. Increase conversions by developing content calendars, pillar and cluster content and using tools such as Google Looker Studio, GA4, Semrush, etc.

Techne Infiniti Ventures (‘Techne’) is an early stage venture capital firm focused on hospitality technology and related sectors. Headquartered in Silicon Valley, and with offices in Amsterdam, Singapore and Mumbai, we invest globally. Our leadership team has previously worked at Google, Apple, Cisco, Intel, Salesforce, Netflix, among others. We uniquely operate at the intersection of hospitality + technology + startups + investments + innovation.

Within my Digital Transformation module, I used compelling storytelling techniques and took executives through historic examples of digital transformation in different industries which include media and fintech. I asked them to put themselves in the shoes of CEOs and explain the raison d'être of hypothetical decisions they would make in such circumstances (not easy). I emphasized the overriding importance of people and culture in Digital Transformation.

I leveraged my technical background and in-depth understanding of development processes, design principles, and user data to take on the additional role of Product Manager. By seamlessly integrating these responsibilities, I ensured that our products not only met the highest standards of quality but also resonated deeply with our customers.

Leading a team of 29 professionals, 14 of whom reported directly to me, we integrated different components of a global partner strategy. Through envisioning the future and effective storytelling skills, I inspired partners to embrace Digital Transformation, resulting in fast-growing and profitable partner businesses based on Microsoft technologies. This initiative played a pivotal role in driving Microsoft's leadership in the region and shaping the future of the company's new cloud offerings.

I connected with C-level executives, startups, and partners, using my storytelling ability to understand their transformational visions and drive digital initiatives. Leading diverse teams, I collaborated with internal and external stakeholders to accelerate customers' digital transformations and adapt Microsoft's strategies.

In a groundbreaking achievement, I spearheaded an unparalleled Digital Transformation initiative as part of the New Digital Business Latam team at BBVA. Utilizing my storytelling, startup experience, and visionary skills, I collaborated with a seasoned executive to identify a strategically significant acquisition opportunity. Among numerous prospects in key Latin American countries, including Mexico, Brazil, Chile, and Argentina, we selected the remarkable candidate, Openpay. This game-changing decision resulted in an unprecedented outcome: Openpay emerged as the fastest-growing venture within a portfolio of over 20 initiatives. Our success in this extremely rare business unit (payments platform) transformation demonstrates the power of visionary visioning and storytelling in driving monumental results for BBVA's digital future.

I passionately engaged with vibrant startup ecosystems across Latin America, including Mexico, Chile, and Colombia. I skillfully harnessed BBVA's invaluable resources, such as Fintech experts and Innovation Centers, to foster alliances with promising Fintech startups, all while driving outreach efforts throughout the entire ecosystem. Notably, I delivered impactful presentations about the bank's innovation within the DeFI (Decentralized Finance) landscape, exploring revolutionary concepts like Bitcoin. Furthermore, I conducted enriching workshops on Lean Startup and Digital Transformation, catalyzing internal culture transformation within the organization. My expertise in Digital Business Transformation and storytelling enabled me to confidently share these insights at prestigious events and prominent media platforms like CNN and Wobi TV.

In the capacity of Product and Business Unit Lead, I championed a transformative B2B initiative, fostering collaboration among diverse stakeholders, including development teams, customers, cab drivers (training), and customer support. The results were outstanding, with a remarkable 50% improvement in platform effectiveness and significantly enhanced customer satisfaction. Witnessing exponential growth, our B2B unit achieved an astounding 5x revenue increase within a mere 5 months, catapulting us to market leadership within 9 months with an impressive 10x revenue growth. This remarkable success enabled us to surpass our primary competitor, despite their substantial resources, and secure the coveted position as the number one corporate transportation platform.

In just eight months, with limited resources totaling less than $25K and working solo, I navigated every aspect of the venture, from photo cropping to negotiating deals with international suppliers and handling financial transactions. The site swiftly gained traction, boasting a remarkable 50% month-to-month sales growth. While SuperTrendi achieved impressive milestones, sustaining the venture proved challenging, leading to its eventual closure. However, the invaluable lessons learned from this experience have fortified my resolve to embark on a new path, where my storytelling prowess and growth marketing expertise will elevate brands to unprecedented success.

My digital marketing consultancy successfully developed content strategies and digital marketing plans for leading institutions such as the top university in Colombia and a prominent insurance broker, showcasing their Unique Selling Propositions (USPs) to solidify their market positions. Additionally, I co-founded and led a local accelerator, guiding three cohorts of ten startups each to thrive and succeed through strategic mentorship and financial support. My global influence extended through my influential blog, TropicalGringo, and prestigious publications like VentureBeat and The New York Times. The impact of my transformation workshops was evident, as participants emerged as top innovators in their fields, with several Microsoft cloud companies led by graduates of my cloud business model workshops. Serving as a trusted advisor to six flourishing Latin American startups, I played a pivotal role in their growth, guiding them towards securing substantial funding for expansion and long-term success. My diverse expertise in digital marketing, content strategy, and startup mentorship allowed me to drive impactful results, fostering innovation and driving growth for businesses across the region.

I achieved remarkable success during my tenure at SAS Institute, significantly boosting total revenues for the Colombian subsidiary by over 40%. My strategic efforts also led to a substantial expansion, more than doubling the size of the subsidiary to 20 contributors. Through effective marketing and sales activities, I successfully positioned SAS Institute as a prominent player in the Colombian market, propelling the company to new heights. Moreover, my relentless dedication to cultivating a robust sales pipeline resulted in an exponential increase, culminating in several million dollars' worth of promising opportunities by the end of 2008.

I led the expansion of ISV partners in Northern Latin America, including the Andean and Central America regions. By creating a compelling vision and storytelling ability, I engaged Oracle's top ISV partners in the northern cone region, both internally and externally, and achieved unprecedented results. As a result of my efforts, our region became the top performer in ISV sales within Latin America, earning me a prestigious spot in the regional President's Club for two consecutive years. One of my most significant accomplishments was transforming the partner ecosystem, motivating ISVs and partners to invest over 2500 hours in training on cutting-edge technologies, surpassing any other region in Latin America. A year later, my region emerged as the leader in sales for new technology products, underscoring my commitment to driving growth and innovation.

At Litima, I spearheaded innovative content strategies for companies in both the US and Mexico, crafting compelling websites that showcased their Unique Selling Proposition (USP). As the driving force behind Litima, LLC, a Delaware-based company, I recognized the critical importance of developing captivating online experiences that set businesses apart from the competition. With expertise in both markets, I ensured that each website and content strategy showcased the distinct value each company offered, captivating audiences on both sides of the border. Through strategic vision and meticulous execution, Litima helped businesses thrive by presenting their USP with unparalleled clarity and impact.

Analyzed more than 100 business plans in Mexico and Costa Rica. Aligned strategic objectives of local Intel Corporation office with Intel Capital Mexico. RESULTS: Presented three deals (one in Brazil and two in Mexico) to executive committee in California all of which passed at a time when obtaining approval on one investment a year by the executive committee was seen as a respectable achievement. One of these, Qualita, closed for US $2M during my tenure and the company was eventually acquired by another system integration player. Nonetheless, I'm most proud of the "one that got away." Although I strongly lobbied for this deal. Unfortunately, Latin American management did not give the go-ahead to present this deal to the California investment committee because it was a contrarian play that didn't synch with common paradigms at the time. That company went on to become a multi-billion dollar success story, hence, the "one that got away."

Responsible for growing sales, particularly of new technologies, through channel partners in Colombia, Venezuela, Costa Rica, Panama and Guatemala. Hired and managed a team of 9 channel sales representatives in the same number of cities. Developed a clear vision and goals and drove results through constant support (e.g., traveling, weekly con calls, etc.) of sales executives as well as partners. RESULTS: Within nine months, was awarded an award sent from headquarters in California (as opposed to Latam hq in Brazil) for achieving the unheard of results of an increase in more than 100% in new technology products and increasing sales above all other regions (including Brazil) for new technology products (e.g., motherboards, servers, etc.).

Grew the Compaq Computer Colombia service department from 2 to 15+ people. Presented and got approval for a multi-million dollar investment in a strategy involving call center and CRM strategy. RESULTS: At the end of my tenure, Compaq Computer Colombia had the best customer satisfaction among its installed base globally, making our unit the top-rated service department world-wide. In the process, I kept a promise with my team that we would achieve world-class standards (something that seemed unachievable for a small subsidiary in an emerging market at the time).

Support engineer for advanced token ring and other networking and routing gear.

Support engineer for the company's TCP IP stack.

Global Support Engineer for the company's Unix operating system with a particular focus on Unix to windows integration.

Winner of the Andrew Fluegelman award contest for essay submission. This award grants new writers and editors a slot at InfoWorld Magazine to write and edit articles about products and leaders in the technology industry.

Digital Signal Processing design.