Troy Bell Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Responsible for primary child care and household management duties, including meal preparation and serving, educational and recreational activity planning, budgeting, and home maintenance.

Greater New York City Area

Responsible for creating and leading advertising campaigns for Citi’s branded credit cards and led content creation with key platforms and partners, including BuzzFeed, Facebook, Time Inc., Sports Illustrated, and Major League Baseball while championing Diversity, Equity, and Inclusion. Led the creative development for a data-driven campaign advertising the Citi mobile app that drove a 27% reduction in cost per install. Developed integrated communication strategies with cross-functional teams such as Media, Entertainment, Sports, and Legal, and led agency relationships to develop advertising campaigns for Citi credit cards that boosted awareness, increased Net Promoter Score, and improved advertising effectiveness.Designed individualized training plans for direct reports, and provided leadership, mentorship and coaching for permanent and rotating team members.

Greater New York City Area

Responsible for managing and leading mass-market consumer advertising productions, partnering with agencies and cross-media business units to reset the brand and launch new campaigns. Maintained relationships with key stakeholders and launched the insight-driven and award-winning “Double Means Double” campaign for the Citi Double Cash card,.Conceived, directed and produced original content series about Citi’s sponsorship of the New York Mets and Citi Field that connected several marketing initiatives and business units (such as No Kid Hungry, Cards and Bank) for the first time.

Greater New York City Area

Responsible for managing the global digital, social, and mobile creative strategies for master brand and products for enterprise clients such as Campbell’s, Chevron, and Dell while driving digital growth.Developed creative marketing strategies for the V8 “21 Day Challenge” campaign that drove loyalty and increased consumption that exceeded benchmarks for email open rates, website performance, and brand affinity.Successfully evolved the Havoline brand from traditional media into more digitally centric campaigns driving business growth and increasing the brand’s ability to run targeted communications.

Greater New York City Area

Responsible for managing the production of 4 national TV campaigns based on the brand’s evolving image, including spots for Super Bowl XLVIIBuilt the Account Services Team for the newly acquired Bud Light account and developed advertising campaigns for brand, product, innovations, and sports sponsorships.Owned development of market- and team-specific assets for NFL, NCAA and UFC sponsorships to build Bud Light’s visibility with sports fans.

Greater New York City Area

Responsible for managing the Citigroup, Inc. and L’Oreal accounts.Collaborated with internal stakeholders to produce branded environment for Citi Pond, one of New York’s most popular ice-skating rinks.Worked closely with client and internal teams to re-launch Citi’s ThankYou card portfolio across all media, including the strategic restructuring and redesign of the ThankYou card site.At L’Oreal worked with senior leadership, creative and production teams to prepare multi-media presentation materials and creative for annual global advertising conference

Greater New York City Area

Responsible for creating the development and production of multiple campaigns for MasterCard’s global sponsorships with MLB, NFL, and the PGA Tour. Assisted with the development and launch of broadcast, print, and digital campaigns including the brand’s first mobile app, “Priceless Picks”

Lincoln, Nebraska Area

Responsible for overseeing a team of designers and copywriters in a student-run ad agency, guiding account services, planning and creative directionCreated print, digital and collateral materials to promote events and initiatives on 40,000 person campus

Lincoln, Nebraska Area

Urban Revitalization ProjectPitched, planned, gathered community support and over $5000 in donations to establish a youth Learning Center

Master Of Arts (M.A.), Marketing, Communications, Advertising Specialization

The Specialization in Marketing, Communication and Advertising focuses on communication, culture, and organizations as well as marketing.

Bachelor Of Science (B.S.), Marketing