Troy Bell Email and Phone Number
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Troy Bell personal email
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My experience lies in crafting distinctive, impactful work that gets results and wins awards. Over the past 15 years in advertising, branding, and sponsorship marketing, I have developed and deployed integrated marketing communications and advertising campaigns for creative agencies and global brands in the financial services, beverage, sports, and CPG industries. My passion lies in finding ways to use my platform to shape culture, inspire empathy and compassion, drive equality and inclusion, and to hopefully inspire a team of colleagues to do the same. As a marketing professional, I strive to make sure the work we do and the way we work is as good for people as it can be, on and off the screen. At the end of 2019, I paused my career and embarked on my toughest assignment to date -- being a Stay-At-Home Dad -- and have honed my leadership, communication and, project management skills. I'm now excited to explore new opportunities that lean into my experience and passion to help drive business, cultural and organizational impact.
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Owner, Executive Bourbon Steward, And DadDad'S Whiskey Stash Jun 2022 - PresentAtlanta Metropolitan Area
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Stay-At-Home ParentSelf-Employed Jan 2020 - PresentAtlanta, Georgia, United StatesResponsible for primary child care and household management duties, including meal preparation and serving, educational and recreational activity planning, budgeting, and home maintenance.
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Svp, Global Consumer MarketingCiti Jan 2019 - Dec 2019Greater New York City AreaResponsible for creating and leading advertising campaigns for Citi’s branded credit cards and led content creation with key platforms and partners, including BuzzFeed, Facebook, Time Inc., Sports Illustrated, and Major League Baseball while championing Diversity, Equity, and Inclusion. Led the creative development for a data-driven campaign advertising the Citi mobile app that drove a 27% reduction in cost per install. Developed integrated communication strategies with cross-functional teams such as Media, Entertainment, Sports, and Legal, and led agency relationships to develop advertising campaigns for Citi credit cards that boosted awareness, increased Net Promoter Score, and improved advertising effectiveness.Designed individualized training plans for direct reports, and provided leadership, mentorship and coaching for permanent and rotating team members. -
Vp, Global Consumer MarketingCiti Jul 2015 - Dec 2018Greater New York City AreaResponsible for managing and leading mass-market consumer advertising productions, partnering with agencies and cross-media business units to reset the brand and launch new campaigns. Maintained relationships with key stakeholders and launched the insight-driven and award-winning “Double Means Double” campaign for the Citi Double Cash card,.Conceived, directed and produced original content series about Citi’s sponsorship of the New York Mets and Citi Field that connected several marketing initiatives and business units (such as No Kid Hungry, Cards and Bank) for the first time.
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Director, Client EngagementVml Jul 2013 - Apr 2015Greater New York City AreaResponsible for managing the global digital, social, and mobile creative strategies for master brand and products for enterprise clients such as Campbell’s, Chevron, and Dell while driving digital growth.Developed creative marketing strategies for the V8 “21 Day Challenge” campaign that drove loyalty and increased consumption that exceeded benchmarks for email open rates, website performance, and brand affinity.Successfully evolved the Havoline brand from traditional media into more digitally centric campaigns driving business growth and increasing the brand’s ability to run targeted communications. -
Account SupervisorTranslation Llc Apr 2012 - Jun 2013Greater New York City AreaResponsible for managing the production of 4 national TV campaigns based on the brand’s evolving image, including spots for Super Bowl XLVIIBuilt the Account Services Team for the newly acquired Bud Light account and developed advertising campaigns for brand, product, innovations, and sports sponsorships.Owned development of market- and team-specific assets for NFL, NCAA and UFC sponsorships to build Bud Light’s visibility with sports fans. -
Account SupervisorPublicis Sep 2009 - Apr 2012Greater New York City AreaResponsible for managing the Citigroup, Inc. and L’Oreal accounts.Collaborated with internal stakeholders to produce branded environment for Citi Pond, one of New York’s most popular ice-skating rinks.Worked closely with client and internal teams to re-launch Citi’s ThankYou card portfolio across all media, including the strategic restructuring and redesign of the ThankYou card site.At L’Oreal worked with senior leadership, creative and production teams to prepare multi-media presentation materials and creative for annual global advertising conference -
Assistant Account ExecutiveMccann Erickson Jun 2007 - May 2009Greater New York City AreaResponsible for creating the development and production of multiple campaigns for MasterCard’s global sponsorships with MLB, NFL, and the PGA Tour. Assisted with the development and launch of broadcast, print, and digital campaigns including the brand’s first mobile app, “Priceless Picks” -
Account Manager / Creative Team LeaderUniversity Of Nebraska-Lincoln May 2005 - Jun 2007Lincoln, Nebraska AreaResponsible for overseeing a team of designers and copywriters in a student-run ad agency, guiding account services, planning and creative directionCreated print, digital and collateral materials to promote events and initiatives on 40,000 person campus -
National Service VolunteerAmericorps May 2004 - May 2005Lincoln, Nebraska AreaUrban Revitalization ProjectPitched, planned, gathered community support and over $5000 in donations to establish a youth Learning Center
Troy Bell Skills
Troy Bell Education Details
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Marketing, Communications, Advertising Specialization
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Marketing
Frequently Asked Questions about Troy Bell
What company does Troy Bell work for?
Troy Bell works for Dad's Whiskey Stash
What is Troy Bell's role at the current company?
Troy Bell's current role is Creative Marketer | Brand Builder | DEI Advocate | Change Agent.
What is Troy Bell's email address?
Troy Bell's email address is tr****@****ail.com
What is Troy Bell's direct phone number?
Troy Bell's direct phone number is +140261*****
What schools did Troy Bell attend?
Troy Bell attended University Of Nebraska-Lincoln, Oklahoma State University.
What skills is Troy Bell known for?
Troy Bell has skills like Integrated Marketing, Advertising, Digital Marketing, Interactive Marketing, Creative Strategy, Marketing Communications, Strategic Communications, Competitive Analysis, Interactive Advertising, Radio, Outdoor Advertising, Mobile Marketing.
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