Troy Kelley Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Lead a client “community” – a portfolio of global and US clients including Gap Brands, ServiceNow, HSBC, Lindt & Sprüngli, & Wondery/Amazon.Serve as Omnicom Media Group’s global client lead for Lindt & Sprüngli. Work directly with their global media lead, and multiple clients across the networks. Responsible for evolving their approach to Advanced TV, Reach and Attention measurement.Responsible for team leadership and new business growth through expansion into multiple OMG in-house marketplaces, products and services across global PHD network offices.

Los Angeles Metropolitan Area

Built a custom agency solution to deliver Hulu’s marketing strategy and creative execution. Served as executive client partner, leading strategy and creative efforts for the brand relaunch, evolution of the content marketing approach & acquisition efforts, and development of the Annual Marketing Plan. Responsible for building out a unique agency model that drove efficiency, speed-to-market, and digital creative excellence – embedded staff onsite, ad tech partner collaboration, and iterative team sprints to drive campaign development.Delivered marketing work that helped to increase subscriber base from 18M to 30M, exceeded all historical ad performance targets, and received Cannes and Clio industry award recognition.

Los Angeles Metropolitan Area

Led the digital account management group and managed a portfolio of AOR’s and digital project client relationships. Served as digital lead for Volkswagen, leading socially-driven brand, retail and digital campaigns, as well as $16M of digital transformation efforts, including full-stack technology development, DCO, data & analytics.Led the brand and digital evolution for 7-Eleven, overseeing brand strategy, social content & analytics rollout, launch of mobile Delivery & Loyalty. Built out embedded team in Dallas to manage quick-turn digital efforts.Served as executive lead for digital AOR and project clients. Led digital marketing and product development projects with Taco Bell, Anthem Healthcare and Esurance, managing brand creative and full-stack technology.Ran stand-alone digital new business efforts, winning five tech & consulting projects generating $5M revenue.

United States

Led the repositioning of a legendary strategic consultancy into a creative/tech-driven, full-service agency. Repositioned the agency in the US market and added full-service digital capabilities in CRM, data & analytics, product development, programmatic media, web and mobile service design, and brand identity and design work, for clients Coca Cola, Virgin Atlantic, Capital One and Otsuka Pharmaceutical.

New York City Metropolitan Area

Led an agency “group,” responsible for team leadership and management of a portfolio of global and domestic clients. Managed the agency’s fastest growing group with 57% YoY revenue growth, across a $30M portfolio of global and domestic clients including MasterCard, Microsoft, Coca Cola, Samsung and Ameriprise Financial. Responsible for P&L, operations, client partnership, new business growth, and leadership of a 90-person team.Worked in collaboration with holding company leadership to build XBC – a custom multi-agency team solution to service MasterCard’s global marketing, media and technology needs. Relationship lead for the $30M Walmart digital account. Oversaw strategy, creative, production, technology and analytics for the 100-person team. Our team launched the brand’s first ecosystem of web and mobile services, multi-channel eCommerce, and the rollout of all social platforms.

Boston, Nyc, Dc

General manager of the agency’s award-winning digital, mobile, experiential, and social media capabilities. Responsible for digital leadership across brands, working directly with C-level marketers at CVS, Progressive, Brown Forman, Ocean Spray and Fidelity. Managed a 55-person UX, design, technology & analytics team across network offices in Boston, NYC & DC, responsible for a $15M annual portfolio of digital development work. Created Social Brand – a strategic methodology used to help brands determine their approach to strategy, content, measurement, and investment to address the growth opportunities in the early days of social media. Defined the digital new business approach, helping the agency to win 18 new business pitches in 2010.

Greater New York City Area

Managing Director of the digital offering for Arnold’s NYC office. Built the office’s digital capabilities in strategy, creative, CRM, website development, and analytics, managing a 15-person multi-disciplinary team, to deliver an $8M portfolio of work for Hershey, Clinique, GSK. Managed digital strategy and led digital new business development across all network offices. Responsible for winning $3M in digital AOR work from Sears and multiple J&J brands.

New York City Metropolitan Area

Team lead responsible for digital strategy, technology development, and revenue growth for the agency’s top tier clients. Managed a 35-person multi-disciplinary team, responsible for a $10M client portfolio, developing brand strategy, media, CRM, performance analytics, and development of large-scale transactional website platforms.Led B2C & B2B digital marketing and eCommerce initiatives with IBM, AMEX, Sears & Six Flags, and B2C & HCP campaigns for pharmaceutical brands Lilly, Pfizer and Wyeth.

New York City Metropolitan Area

Out of the ashes of the dotcom bust, I founded a small agency specializing in digital marketing and branding solutions for small/mid-sized businesses. Led new business efforts to win seven small/mid-sized business clients in the healthcare, insurance, and real estate industries clients, generating over $1M/year in revenue. Developed brand strategy, logo & identity design, B2B/B2C advertising & acquisition campaigns, sales collateral, and revised website design, content, infrastructure, and SEO, CRM strategy, PPC & email marketing consulting.

New York & London

Global Team Lead responsible for account leadership, operations and business development.Led the $5M British Airways’ global digital marketing portfolio, managing teams across the agency’s NYC and London offices, delivering strategy, creative and tech infrastructure. Coordinated with technology partners to launch the airline’s first online booking engine and to migrate Executive Club loyalty & CRM programs. Led CRM strategy engagements with O2, PWC & Acterna.

Ba, History (Honors)

Activities and Societies: Phi Alpha Theta Honors Society

Master'S Certificate, Technical Communication