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My experience at creative, media & digital innovation agencies allows me to identify opportunities that drive growth for agencies, and transform some of the world’s most recognizable brands. - Relationship building: Invest in high-touch client relationships and thought leadership.- Transformation: Proven success introducing high-value media, analytics, and technology solutions to evolve my client’s approach to marketing and create new agency revenue streams.- Collaboration: Built and managed custom agency models for critical clients (Mastercard, Hulu), working across holding company agencies to deliver best-in-class talent & global capabilities.- Ownership: Hands-on experience managing new business, client relationships, team leadership, P&L, and operations at creative, media & digital innovation agencies. Auto | Volkswagen, Volvo, FerrariPharma/Healthcare | J&J, Pfizer, Eli Lilly, GSKTechnology | Microsoft, Google, IBM, SamsungRetail/Commerce | Walmart, Gap, Old Navy, CVSFinancial | AMEX, Fidelity, Mastercard, HSBCQSR | Taco Bell, 7-Eleven, McDonald’s Food | Coke, Hershey’s, Lindt, GhirardelliTravel | British Airways, Virgin AtlanticInsurance | Progressive, EsuranceEntertainment | Hulu
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Head Of GrowthWork SandyLos Angeles, Ca, Us
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Client Community Officer | Retail/Commerce & Financial ServicesPhd Jul 2021 - PresentLos Angeles Metropolitan AreaLead a client “community” – a portfolio of global and US clients including Gap Brands, ServiceNow, HSBC, Lindt & Sprüngli, & Wondery/Amazon.Serve as Omnicom Media Group’s global client lead for Lindt & Sprüngli. Work directly with their global media lead, and multiple clients across the networks. Responsible for evolving their approach to Advanced TV, Reach and Attention measurement.Responsible for team leadership and new business growth through expansion into multiple OMG in-house marketplaces, products and services across global PHD network offices. -
Managing Director - Big Family TableDeutsch La May 2018 - Mar 2020Los Angeles Metropolitan AreaBuilt a custom agency solution to deliver Hulu’s marketing strategy and creative execution. Served as executive client partner, leading strategy and creative efforts for the brand relaunch, evolution of the content marketing approach & acquisition efforts, and development of the Annual Marketing Plan. Responsible for building out a unique agency model that drove efficiency, speed-to-market, and digital creative excellence – embedded staff onsite, ad tech partner collaboration, and iterative team sprints to drive campaign development.Delivered marketing work that helped to increase subscriber base from 18M to 30M, exceeded all historical ad performance targets, and received Cannes and Clio industry award recognition. -
Evp, Group Account DirectorDeutsch La Apr 2015 - Apr 2018Los Angeles Metropolitan AreaLed the digital account management group and managed a portfolio of AOR’s and digital project client relationships. Served as digital lead for Volkswagen, leading socially-driven brand, retail and digital campaigns, as well as $16M of digital transformation efforts, including full-stack technology development, DCO, data & analytics.Led the brand and digital evolution for 7-Eleven, overseeing brand strategy, social content & analytics rollout, launch of mobile Delivery & Loyalty. Built out embedded team in Dallas to manage quick-turn digital efforts.Served as executive lead for digital AOR and project clients. Led digital marketing and product development projects with Taco Bell, Anthem Healthcare and Esurance, managing brand creative and full-stack technology.Ran stand-alone digital new business efforts, winning five tech & consulting projects generating $5M revenue.
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CeoNaked Communications Mar 2014 - Apr 2015United StatesLed the repositioning of a legendary strategic consultancy into a creative/tech-driven, full-service agency. Repositioned the agency in the US market and added full-service digital capabilities in CRM, data & analytics, product development, programmatic media, web and mobile service design, and brand identity and design work, for clients Coca Cola, Virgin Atlantic, Capital One and Otsuka Pharmaceutical.
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Vp, Group Managing DirectorR/Ga Apr 2011 - Mar 2014New York City Metropolitan AreaLed an agency “group,” responsible for team leadership and management of a portfolio of global and domestic clients. Managed the agency’s fastest growing group with 57% YoY revenue growth, across a $30M portfolio of global and domestic clients including MasterCard, Microsoft, Coca Cola, Samsung and Ameriprise Financial. Responsible for P&L, operations, client partnership, new business growth, and leadership of a 90-person team.Worked in collaboration with holding company leadership to build XBC – a custom multi-agency team solution to service MasterCard’s global marketing, media and technology needs. Relationship lead for the $30M Walmart digital account. Oversaw strategy, creative, production, technology and analytics for the 100-person team. Our team launched the brand’s first ecosystem of web and mobile services, multi-channel eCommerce, and the rollout of all social platforms. -
Evp, Chief Digital OfficerArnold Worldwide Feb 2009 - Apr 2011Boston, Nyc, DcGeneral manager of the agency’s award-winning digital, mobile, experiential, and social media capabilities. Responsible for digital leadership across brands, working directly with C-level marketers at CVS, Progressive, Brown Forman, Ocean Spray and Fidelity. Managed a 55-person UX, design, technology & analytics team across network offices in Boston, NYC & DC, responsible for a $15M annual portfolio of digital development work. Created Social Brand – a strategic methodology used to help brands determine their approach to strategy, content, measurement, and investment to address the growth opportunities in the early days of social media. Defined the digital new business approach, helping the agency to win 18 new business pitches in 2010. -
Svp, Director Of Digital MarketingArnold Worldwide May 2007 - Jan 2009Greater New York City AreaManaging Director of the digital offering for Arnold’s NYC office. Built the office’s digital capabilities in strategy, creative, CRM, website development, and analytics, managing a 15-person multi-disciplinary team, to deliver an $8M portfolio of work for Hershey, Clinique, GSK. Managed digital strategy and led digital new business development across all network offices. Responsible for winning $3M in digital AOR work from Sears and multiple J&J brands.
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Interactive Marketing DirectorOgilvy & Mather Oct 2003 - May 2007New York City Metropolitan AreaTeam lead responsible for digital strategy, technology development, and revenue growth for the agency’s top tier clients. Managed a 35-person multi-disciplinary team, responsible for a $10M client portfolio, developing brand strategy, media, CRM, performance analytics, and development of large-scale transactional website platforms.Led B2C & B2B digital marketing and eCommerce initiatives with IBM, AMEX, Sears & Six Flags, and B2C & HCP campaigns for pharmaceutical brands Lilly, Pfizer and Wyeth. -
Owner & CeoMoving Pixels, Llc Jan 2002 - Sep 2004New York City Metropolitan AreaOut of the ashes of the dotcom bust, I founded a small agency specializing in digital marketing and branding solutions for small/mid-sized businesses. Led new business efforts to win seven small/mid-sized business clients in the healthcare, insurance, and real estate industries clients, generating over $1M/year in revenue. Developed brand strategy, logo & identity design, B2B/B2C advertising & acquisition campaigns, sales collateral, and revised website design, content, infrastructure, and SEO, CRM strategy, PPC & email marketing consulting. -
Senior Project Manager, Global Project DirectorAgency.Com Oct 1998 - Jan 2002New York & LondonGlobal Team Lead responsible for account leadership, operations and business development.Led the $5M British Airways’ global digital marketing portfolio, managing teams across the agency’s NYC and London offices, delivering strategy, creative and tech infrastructure. Coordinated with technology partners to launch the airline’s first online booking engine and to migrate Executive Club loyalty & CRM programs. Led CRM strategy engagements with O2, PWC & Acterna.
Troy Kelley Skills
Troy Kelley Education Details
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History (Honors) -
Technical Communication
Frequently Asked Questions about Troy Kelley
What company does Troy Kelley work for?
Troy Kelley works for Work Sandy
What is Troy Kelley's role at the current company?
Troy Kelley's current role is Head of Growth.
What is Troy Kelley's email address?
Troy Kelley's email address is tr****@****nyc.com
What is Troy Kelley's direct phone number?
Troy Kelley's direct phone number is +197349*****
What schools did Troy Kelley attend?
Troy Kelley attended University Of Delaware, New Jersey Institute Of Technology.
What skills is Troy Kelley known for?
Troy Kelley has skills like Digital Strategy, Digital Marketing, Interactive Marketing, Strategy, Integrated Marketing, E Commerce, Advertising, Creative Strategy, Analytics, Mobile Marketing, Digital Media, Digital.
Who are Troy Kelley's colleagues?
Troy Kelley's colleagues are Lee Kieran, Amol Ubale, Jeno Mikael Sario, Fares Elgen, Sandra Kwarteng, Chandramma Chandramma. G R, Erin Clossey.
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1e-gineering.com5 +131767XXXXX
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Troy Kelley
Highly Experienced Business And It Executive With A Passion For Leadership And Innovation.Oglethorpe, Ga
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