Troy Colvard Email & Phone Number

Forecasted KPIs and other important client metrics for 2022 planning and implementation.Migrated client from Universal Analytics to Google Analytics 4.Built dashboards in Google Data Studio and shared key findings with stakeholders regarding enterprise goals as well as individual team requests.Managed Google Tag Manager instance for client. Implemented new tagging infrastructure for Facebook, SalesWings, and several other digital marketing platforms.Set up and ran Invoca call tracking platform for client.

Des Moines, Iowa Area

Officially I'm a digital analyst, but in practice I'm often involved with implementation just as much as reporting and analytics. I'm comfortable reporting back on a campaign or setting it up and optimizing it (either as it's running or beforehand in the planning phases). I have a holistic role as part of a two-person full-time digital team.I create, analyze, and optimize digital campaigns across a variety of channels. I primarily work with the Google suite of products: Google Ads, Google Analytics, and Google Tag Manager first and foremost, but others include YouTube (both organic and paid), Google My Business, Google Search Console, and Google Data Studio.I analyze how campaigns across all of our channels (primarily search, paid social, and organic social) are performing and suggest ways to improve them as the campaigns are running and after they finish. This includes running A/B tests to continually optimize for conversions, testing bid strategies, audiences, geotargets, copy, creative, and a host of other variables.I regularly report back on organic search strategies. I'm in charge of SEO, so I'm involved in the process from start to finish. I monitor our organic rankings and traffic, research new niches and opportunities in our desired areas, suggest new content to our creative team to write about (and include keyword and title suggestions), reach out to other sites and creators for backlinks, and make on-page changes as needed to boost rankings after initial publication.I also work with our internal custom-built CMS. I'm not an expert or a web developer, but I'm handy with HTML and CSS and often troubleshoot pages when our designers and developers don't have time to address an issue.For larger data sets, I use Microsoft Access to sift the data and glean useful insights, sometimes then exporting it into Google Data Studio. I'm certified in SQL and Tableau through a Duke University course series on Coursera, although I currently don't use Tableau.

Greater Atlanta Area

Ran and reviewed performance reports. Analyzed KPI performance and suggested campaign improvements to increase CTR and conversions at keyword and ad group levels. Pulled data into pivot tables and charts to find underlying trends. Used Google's keyword planner to research additional keywords for A/B testing. Built Google AdWords SEM campaigns. Used historical data and client's website to create relevant ad groups and keywords with high quality scores. Suggested bid adjustments to drive clicks to ads more likely to convert. Clients included Understudy Marketing and EastHill Corporation. Took Digital Marketing 101, Paid Social Media Advertising, and Introduction to SQL classes at Atlanta General Assembly.

Suwon, Gyeonggi-Do, Korea

I designed an intensive three-month business English curriculum from scratch. I taught daily conversation classes to intermediate and advanced students, picked my own course materials, and planned lessons.

Malvern, Pa

I processed transactions for institutional clients, such as enrollments, withdrawals, and loan repayments, working with client relationship administrators to administer participant accounts effectively.

Greater Atlanta Area

I worked with Development Director Ashley Krieg to promote awareness of premature birth problems and to promote baby health. I wrote press releases, composed tweets, researched sponsors, and helped with other assorted duties in the office.

Worked with a specific class to improve students' writing abilities, much like a TA, but for papers specifically

Ba, Business And Economics, 3.8

Activities and Societies: Association for Computer Machinery (President), Wind Ensemble, Ursinus College Quiz Club, Ursinus College China.

Education record

Activities and Societies: Marching Band, National Honor Society High School