Regional Sales Manager
As Regional Sales Manager for Sara Lee Foods, I represented brands within the SL Meat Group including: Ball Park Hot Dogs, Hillshire Farms (Luncmeat, Smoked Sausage & Hams,) Jimmy Dean Sausage & Frozen Breakfast, State Fair Corn Dogs, Bryan Foods (Lunchmeat, Hot Dogs, Smoked Sausage, Corn Dogs and Hams,) and Sara Lee Deli Meats/Condiments. In addition, I worked closely with our Sara Lee Bread Group coordinating promotions and marketing events with both SL Meats & Bread items. Over 11 yrs. with Sara Lee, I managed our brands at both corporate retail store level while training and updating our brokers on new product distrubution and marketing/advertising events. Product forecast accuracy, promotional planning, reduced spending and overall analysis of those strategies were key to our success. Following are the territories and key accounts I managed with Sara Lee:1997-1999- North Central US- Iowa, Nebraska, North & South Dakota, Minnesota, Wisconsin and Illinois.Northeast Territory. Key Accounts: Hy-Vee Foods, Eagle Foods, Super Valu, Fleming, Cub Foods, Copps, Roundy's, Byerly's and Nash Finch.2000-2004- Northeast US- Kentucky, Indiana, Michigan, Ohio, Pennsylvania, Maryland, Virginia, Tennessee, New York and New England States. Key Accounts: Kroger, Meijer, Marsh, Shoppers, Stop & Shop, Shaws, Giant Eagle, Weis Mkts., Victory Supermarkets, Ukrops, Spartan Stores, Shoppers Mkts., Shaws, Price Chopper, Pathmark, Gernuardi's, K-VA-T, D&W Foods, Biggs and BIg Y.2005-2009- South Central US- Texas, Oklahoma, Louisiana & New Mexico.Key Accounts: HEB, Albertson's, Kroger, United Supermarkets, Grocers Supply, Brookshire Grocery, Minyards, Brookshire Brothers, Fiesta, Affiliated Foods, Fleming, Randalls and Tom Thumb.In addition, I received multiple #1 Club awards for exceeding sales goal, reduced spending and new item distribution for the company. I was Regional Sales Manager of the Year in both 2003 and 2005.