As one of two key contributors driving growth for a $20M company, I led pricing strategy, set growth initiatives, and optimized gross profit margins. I also provided strategic direction for new product development across all categories for Foodfight, an innovative kitchen product design and manufacturing company.• Built #1 category brand at QVC by providing Product Development Teams with brand positioning and guidance as we sourced and brought products to market and developed… Show more As one of two key contributors driving growth for a $20M company, I led pricing strategy, set growth initiatives, and optimized gross profit margins. I also provided strategic direction for new product development across all categories for Foodfight, an innovative kitchen product design and manufacturing company.• Built #1 category brand at QVC by providing Product Development Teams with brand positioning and guidance as we sourced and brought products to market and developed go-to-market (GTM) strategies for each new product launch.• Created GTM strategy and launched 5 brands and 65+ product launches including 4 licensing deals, highlighted by a $1.5M product launch for Good Housekeeping which kickstarted the brands 450% SKU growth.• Consistently created and closed B2B sales ranging from purchase orders of $150,000 to $500,000.• Leveraged CRM tool to drive impactful account management, tracking contract agreements and fulfillment, providing relevant licenses to partners, facilitating partner’s media production requirements, and driving high ROI to ensure account retention. Show less

Maximized on-air sales and productivity at ShopHQ, an omnichannel retailer specializing in televised home shopping, by identifying promotional opportunities, analyzing item performance, and implementing strategic actions. Developed market-driven pricing for new items and created markdown strategies for existing products.• Provided guidance to Executive Team on large promotion buy plans by analyzing historical sales data to identify sales trends while forecasting future sales volumes… Show more Maximized on-air sales and productivity at ShopHQ, an omnichannel retailer specializing in televised home shopping, by identifying promotional opportunities, analyzing item performance, and implementing strategic actions. Developed market-driven pricing for new items and created markdown strategies for existing products.• Provided guidance to Executive Team on large promotion buy plans by analyzing historical sales data to identify sales trends while forecasting future sales volumes, producing unit-level forecasts. • Consistently exceeded assigned sales goals, generating between $500,000 and 1.5M per month in sales. Show less

Developed and managed "Voice of the Customer" channels, presenting key findings and insights from Net Promoter Score surveys to internal leaders. Responsible for customer journey and ecosystem mapping, creating detailed roadmaps of customer interactions.• Brought “Voice of the Customer” into daily decision making by building in-house customer experience management survey program presented findings to key stakeholders company-wide, allowing C-Level, department managers, and individual… Show more Developed and managed "Voice of the Customer" channels, presenting key findings and insights from Net Promoter Score surveys to internal leaders. Responsible for customer journey and ecosystem mapping, creating detailed roadmaps of customer interactions.• Brought “Voice of the Customer” into daily decision making by building in-house customer experience management survey program presented findings to key stakeholders company-wide, allowing C-Level, department managers, and individual contributors to better understand of customer dissatisfaction and satisfaction drivers. • Utilized basic SQL to query databases matrices to strategically target customers and send them transactional surveys.• Led a group of 15 to drive implementation of heat map initiatives across IT, eCommerce, Customer Service, and Merchandising, successfully increasing net promoter score (NPS) by 6% in one calendar year. Show less

Developed a deep understanding of client-specific issues and managed all phases of research and communications projects from implementation to execution. Assisted in crafting research proposals, designing survey questionnaires, and preparing final reports. Cooper & Secrest is a strategic and public opinion research firm serving clients across political and public policy sectors.

Managed data processing, survey weighting, and survey execution quality control for telephone and online surveys. Focused on creating cross-tabulations and topline data for research studies. Hart Research Associates is a strategic and public opinion research firm which conducted monthly NBC News/Wall Street Journal poll and research for a broad range of clients in both political and public policy arenas.